In this session...
Marketers have always been pressured to deliver measurable results for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. In this session, Nielsen’s Global Marketing Analytics, Lana Busignan will discuss the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.
What You'll Learn from This Session...
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