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In this session...

Marketers have always been pressured to deliver measurable results for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. In this session, Nielsen’s Global Marketing Analytics, Lana Busignan will discuss the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.

What You'll Learn from This Session...

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Presented with


Lana Busignani EVP, Global Analytics Nielsen
Haruko Minagawa Director, Marketing Effectiveness, Japan and Korea Nielsen
Junichi Nakamura Head of Marketing Science, North Asia Meta

Event Details

Event Type Session