Haruko Minagawa

Haruko joined Nielsen in 2020, with 15 years’ experience at a full-service advertising agency in Japan.
She has a broad knowledge and understanding of communication and insights, how business models change when new touchpoints emerge, with a strategic point of view in setting the relevant KPIs and measurement to improve ROI.
She has been constantly introducing new touchpoints and methodologies to clients, generalizing the business model, shifting the market, and translating the consumer behavior changes. She led teams and projects introducing PDCA thinking, online video and XR to the Japanese market, advertisers, and publishers.

A frequent conference speaker including ad:tech, Cannes Lions and I-COM also serving as board member and jury member in international boards and awards.