Tracks Venues

In this session...

The copywriting boom of the Showa era is long gone. In today’s ad industry, DX is blooming where copy once did. While data is revered as a savior in marketing, the role of words appears to have been put on the back burner.

Yet a calm and unsentimental look at brands around the world that are successfully handling this “transformation" reveals that they are taking words more seriously than ever before; by discovering the brand's raison d'etre and engaging the hearts and minds of users. Sometimes, interacting with users works hand-in-hand to create a new way of life. At the heart of all these processes are words that work.

In this session, we welcome creative directors examining creativity for a new age to discuss the possibilities of language in an era where everything is digitalized, drawing on specific examples. View Less

What You'll Learn from This Session...

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Presented with


Takahiro Hosoda Chief Creative Officer TBWA\HAKUHODO
Miwako Hosokawa Creative Director, Copywriter (TSUZUKU)

Event Details

Event Type Session

Track  Great Minds