EC continues to expand in the global distribution of goods, partly due to the transformation of consumer purchasing behavior with the COVID-19 disaster. As e-commerce purchases increase, it is imperative to capture and optimize consumer needs.

This session will focus on Narvar, which offers return services as well as tracking services and delivery notifications to improve the post-order customer experience. It will also focus on the company's advanced AI-based delivery, which provides an optimal personalized customer experience while leveraging the purchase completion screen for services and goods. They have established partnerships with both Rokt and Dentsu.