In this session...
With the distinction between online and offline blurring in our daily lives, what type of advertising experiences are consumers looking for? In this session, Shinji Tsukamoto, VP, Amazon Ads APAC invites Mr. Norihiro Kuretani, CEO of Dentsu, to discuss this topic. Using examples of full-funnel, omni-channel campaigns Dentsu has collaborated on with Amazon Ads, they'll provide insight on how brands can reach audiences who are consuming content with the right messages, at the right time, through the right channels.
What You'll Learn from This Session...
- Amazon Ads as a solution to support brand building
- Amazon Ads' innovations in channels, creative, and effectiveness measurement
- Amazon Ads linked to offline campaigns
- Amazon Ads x Dentsu, new approach to promote products using rich content
