Events: APAC 2022 | Calendar / Advertising Week

9:10 ^AM

Amazon Ads Welcomes You to Day 1 of Advertising Week APAC

Virtual Studio Presented by Amazon Ads

Kelly Wearmouth, General Manager of Australia & New Zealand for Amazon Ads, joins Advertising Week APAC live from the Amazon Ads Studio in Sydney, Australia, to kick off the conference and offer a look ahead at the slate of programming.

Dan Monheit Cofounder, Hardhat

Kelly Wearmouth General Manager, Australia and New Zealand, Amazon Ads

Dan Monheit

Kelly Wearmouth

12:30 ^PM

Lights, Camera, Creators! Lunch Brought to You by TikTok

Mary's Underground

Open to Super Delegates or By Invitation Only - Apply Here To Attend.

Hungry to discover local TikTok talent? Join us for live music performances from some of the most talented up-and-coming local artists on the platform, followed by lunch with industry friends. We can't wait to see you there!

Brett Armstrong General Manager, Global Business Solutions, TikTok ANZ

Ūla Artist & Creator

Forest Claudette Artist & Creator

Brett Armstrong

Ūla

5:00 ^PM

Snapchat on the Harbour

Eastern Pontoon, Circular Quay

Come and celebrate the start of Advertising Week APAC with an epic boat cruise around Sydney Harbour.

The Ghost II Superyacht will leave the Dock at 5:30.

This is an invite-only event.

5:30 ^PM

Advertising Week Opening Reception, Presented by StackAdapt

Coney Island, Luna Park

Share new insights over drinks with colleagues, friends and business partners at the opening reception for Advertising Week APAC, presented by Stackadapt. Join us at Coney Island within Luna Park to enjoy networking in a unique environment.

Michael Shang VP, Partnerships and Business Solutions, StackAdapt

Michael Shang

5:30 ^PM

Advertising Week APAC: Day 1 Wrap Up with Dan Monheit

Virtual Studio Presented by Amazon Ads

Amazon Ads Studio host Dan Monheit finishes up the studio broadcast on Day 1 of Advertising Week APAC with his take on the trends that have come out of the day, the big revelations, the debates and much more.

Dan Monheit Cofounder, Hardhat

6:00 ^PM

Elevate, in Partnership with The Trade Desk

Watersedge at Campbell's Store

The future of marketing is upon us, and with it, new ways to develop connections with consumers. Shifts in consumer habits, an evolving identity landscape and the lack of transparency caused by ‘walled gardens’ are driving brands to rethink how they approach digital marketing. As brands accelerate their digital ad spend, there is a growing demand for alternatives beyond the traditional search and social media platforms.

Simon Morgan, Vice-President, Client Development Asia Pacific at The Trade Desk, has been helping some of the world’s leading brands to understand, navigate and leverage the power of the open internet to solve their unique advertising challenges. Simon will provide an update on trends and how brands utilise the fastest-growing parts of the internet to reach new audiences and make meaningful connections.

Following Simon’s update, Stephanie Famolaro will host a fireside side with Simon and Calvin Cain, Head of Digital Strategy at PointsBet, where we will hear how these trends are influencing the way brands connect with their audiences, the challenges in engaging with today's digitally savvy customers and their predictions for what’s to come.

Calvin Cain Head of Digital Strategy - Australia, PointsBet

Simon Morgan Vice-President, Client Development Asia Pacific, The Trade Desk

Stephanie Famolaro Senior Director, Business Development, Australia & New Zealand, The Trade Desk

Calvin Cain

Simon Morgan

8:10 ^AM

TEST Session

Stage 3: The Tech Lab presented by Yahoo

Coming soon 12345678899

Ruth Mortimer Global President, Advertising Week

Ruth Mortimer

9:15 ^AM

Creative Concepts Solving Problems and Seizing Opportunities

Stage 2: The Innovation Factory Stage presented by News Corp Australia

Some of the greatest stories of creative problem solving are a balance between art — thinking outside the box and science — an analysis of the facts. Our panellists will share experiences as diverse as investigative journalism, campaigning against injustice, catching killers, creating hit podcasts and award-winning content and growing businesses from the ground up.

Claire Harvey Editorial Director, The Australian, News Corp Australia

Nick Smith Managing Director, Medium Rare Content Agency

Nina Funnell Walkley Award-Winning Journalist, Author + Creator of #LetHerSpeak / #LetUsSpeak campaigns

Claire Harvey

Nick Smith

9:30 ^AM

Forbes World's Most Influential CMOs: In Conversation with Rupen Desai, Dole Sunshine Company and Co-Founder The Shed 28

Stage 1: Great Minds Stage

Building brands our conscience can live with. Is our current marketing language at odds with a sustainable world?

Rupen will talk about how a new language of humanized growth, one where purpose has to be a business model if People, Planet and Prosperity are to thrive together and not one at the cost of another.

See how this is taking shape with award-winning work and examples from his outside-in CMO role at the Dole Sunshine Company as well as other brands he is involved in as co-founder of The Shed 28.

Rupen Desai CMO, Dole Sunshine Co. and Co-founder at The Shed 28

Ruth Mortimer Global President, Advertising Week

Rupen Desai

9:30 ^AM

AdTech and Insight Dispelling Retail Data’s Biggest Myths

Stage 3: The Tech Lab presented by Yahoo

Shifts in consumer habits, an evolving identity landscape and the lack of transparency caused by walled gardens are driving advertisers to rethink how they approach digital marketing. Most recently, changes in the retail space globally and in Australia are redefining data-driven advertising.

Importantly, retail data is helping brands to close the loop between advertising and both in-store and online action — what many consider the Holy Grail of marketing.

Joanna Georges Data and Partnerships Director, The Trade Desk

Natalie Minter Product Manager – Agencies & Brands, Flybuys

Joanna Georges

Natalie Minter

9:30 ^AM

Forbes World's Most Influential CMOs: In Conversation with Rupen Desai, Dole Sunshine Company and Co-founder The Shed 28

Virtual Studio Presented by Amazon Ads

Building brands our conscience can live with.

Is our current marketing language at odds with a sustainable world?

Rupen will talk about how a new language of humanized growth, one where purpose has to be business model if People, Planet and Prosperity are to thrive together and not one at the cost of another.

See how this is taking shape with award winning work and examples from his outside-in CMO role at the Dole Sunshine Company as well as other brands he is involved in as co-founder of The Shed 28.

Rupen Desai CMO, Dole Sunshine Co. and Co-founder at The Shed 28

Ruth Mortimer Global President, Advertising Week

10:00 ^AM

Interview with Matt Scheckner, Chairman, Advertising Week

Virtual Studio Presented by Amazon Ads

Matt joins us in the studio to talk about Advertising Week being back live and in person in APAC after two years of waiting. See what to expect over the coming days and learn more about what the future of Advertising Week looks like both in APAC and beyond.

Dan Monheit Cofounder, Hardhat

Matt Scheckner Chairman & Co-Founder, Advertising Week

Matt Scheckner

10:15 ^AM

Finding Your Place in the World's Biggest Creative Playground

Virtual Studio Presented by Amazon Ads

There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness.

As the world's fastest-growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments.

In this session, we'll explore the impact of democratised creativity on the world of advertising and wider creative industries.

Anny Havercroft Head of Business Marketing, TikTok ANZ

Jules Lund Founder, TRIBE

Shivani Maharaj Chief Content & Partnerships Officer, Wavemaker

Rowi Singh Creator

Anny Havercroft

Jules Lund

10:15 ^AM

What Got Us Here Won’t Get Us to the Future: Moving Towards an Opt-In Internet

Stage 1: Great Minds Stage

The world of digital advertising has been predominantly controlled by a few large tech companies, limiting transparency and competition. However, the internet is a lot bigger than these few destinations.

James Bayes General Manager, Australia and New Zealand, The Trade Desk

Willem Paling Director of Product, CX & Personalisation, Luxury Escapes

Suzie Cardwell General Manager, Client Product & Strategy, News Corp Australia

Josh Slighting Principal Product Manager - AdTech, REA Group

James Bayes

Willem Paling

10:15 ^AM

Creative Concepts Finding Your Place in the World's Biggest Creative Playground

Stage 2: The Innovation Factory Stage presented by News Corp Australia

There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness. As the world's fastest-growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments.

In this session, we'll explore the impact of democratised creativity on the world of advertising and wider creative industries.

Rowi Singh Creator

Anny Havercroft Head of Business Marketing, TikTok ANZ

Jules Lund Founder, TRIBE

Shivani Maharaj Chief Content & Partnerships Officer, Wavemaker

Rowi Singh

10:15 ^AM

AdTech and Insight Building Strong Brands in the Age of Misinformation and Disinformation

Stage 3: The Tech Lab presented by Yahoo

Protecting your brand in today's evolving news cycle has been dynamic at best, challenging at worst. Between a global pandemic, wars, and the proliferation of mis- and disinformation, deciding how your brand should show up in public can be daunting. However, interest in world events has also provided opportunities to reach engaged audiences; a Magna Global study suggests brand presence on reliable news sources drives ad effectiveness. Here, we will discuss the strategies brands have employed to balance protection and scale.

Jordan Khoo Managing Director, APAC, DoubleVerify

Gai Le Roy CEO , IAB Australia

Kerrie Leary Director of Digital Operations, Groupe Product Team (TAAG/Data Privacy), Publicis Groupe

Ben Oliver Senior Manager - Digital Media, Treasury Wine Estates

Jordan Khoo

Gai Le Roy

10:45 ^AM

AWExplains: The Metaverse

Virtual Studio Presented by Amazon Ads

Janet Balis, who leads EY Consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads the EY CMO practice, explains the metaverse. What is it? Why does it matter?

Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment, Ernst & Young LLP

Janet Balis

11:00 ^AM

The Future of Connection: Creativity from Mobile to the Metaverse

Stage 1: Great Minds Stage

The future of connection is being rewritten every day as we move towards a more immersive internet. Join Nicky Bell, VP Global Head of Creative Shop at Meta, as she shares learnings from partnerships with the brands and creators who are pioneering the new technologies and creative canvases.

Nicky Bell VP, Global Head of Creative Shop, Meta

Nicky Bell

11:00 ^AM

Creative Concepts Advertising's Role in Building a Better Future of Mental Health for Australia

Stage 2: The Innovation Factory Stage presented by News Corp Australia

A conversation between Melinda Petrunoff, Country Manager at Pinterest ANZ and Vashti Whitfield, Executive Coach and Motivational Speaker, on how brands and tech platforms alike have the potential to build a better internet and future in Australia. One that doesn’t stop at trying not to actively harm peoples' mental health but actually improves it.

Melinda Petrunoff Country Manager, ANZ, Pinterest

Vashti Whitfield Executive Coach, Mindset and Resilience Expert, Vashti Whitfield

Melinda Petrunoff

Vashti Whitfield

11:00 ^AM

AdTech and Insight How is Programmatic Technology Revolutionising Global OOH So Quickly?

Stage 3: The Tech Lab presented by Yahoo

In this presentation, Nigel Clarkson, Global Chief Revenue Officer at Hivestack, will reveal how gears have shifted and changed OOH around the globe.

Nigel Clarkson Global Chief Revenue Officer, Hivestack

Nigel Clarkson

11:00 ^AM

Advertising's Role in Building a Better Future of Mental Health for Australia

Virtual Studio Presented by Amazon Ads

A conversation between Melinda Petrunoff, Country Manager at Pinterest ANZ and Vashti Whitfield, Executive Coach and Motivational Speaker, on how brands and tech platforms alike have the potential to build a better internet and future in Australia. One that doesn’t stop at trying not to actively harm peoples' mental health but actually improves it.

Melinda Petrunoff Country Manager, ANZ, Pinterest

Vashti Whitfield Executive Coach, Mindset and Resilience Expert, Vashti Whitfield

11:00 ^AM

Careers Chat with Val Morgan's Monica Stopins

The AWAPAC x IAB Careers Fair

Join Val Morgan Cinema's Monica Stopins and the IAB as they chat about all things careers and work. Fresh off the back of a recent promotion, find out her tips for success and what makes her excited about her own role.

Monica Stopins Senior Account Manager, Val Morgan

Monica Stopins

11:30 ^AM

Interview with John Sintras, President, US & Multinational, Mutiny

Virtual Studio Presented by Amazon Ads

Is the onslaught of technology and data developments/changes helping or hindering marketers in creating superior customer experiences and measuring their effectiveness?

Marketers are more overwhelmed with data than ever, but how much of it is effectively leveraged for real customer engagement and brand growth? The drive for more hyper-personalisation is relentless and becoming more difficult with the looming changes to cookie-based targeting, but are we becoming too tactical and losing sight of the importance of creating big, engaging brand platforms to support more personalise experiences? Can the dramatic improvements in machine learning/AI be used to better measure holistic marketing effectiveness in real-time and realise the opportunity that ‘agile’ marketing represents?

Dan Monheit Cofounder, Hardhat

John Sintras President, US & Multinational, Mutiny Group

John Sintras

11:30 ^AM

Careers Chat with Xandr's Paolo Modolo

The AWAPAC x IAB Careers Fair

Join Xandr's Paolo Modolo with the IAB as they chat all things careers and work. Find out how he got his start in the business and his tips for success.

Paolo Modolo APAC Marketing Lead, Xandr

Paolo Modolo

11:45 ^AM

Enhance the World Around You with Augmented Reality

Stage 1: Great Minds Stage

The Harvard Business Review said 'every brand needs an Augmented Reality strategy.' Yet, only 1% say they have one. The technology is here, consumers are confident and the AR Creator community is creating at pace.

We reveal the trends dominating the future of Augmented Reality and how AR can help brands enhance the world for their customers.

Gareth Leeding Head of Creative Strategy, APAC, Snap Inc.

Gareth Leeding

11:45 ^AM

Creative Concepts Paris 2030 and Beyond — The Advertising Industry's Sustainability Strategy

Stage 2: The Innovation Factory Stage presented by News Corp Australia

Supply chain visibility is demanding carbon reduction, not just offsets, for company operations, including marketing and media-buying. The regulators are cracking down on ‘green-washing,’ and in Australia — as one of the most bio-diversity risk-exposed countries — companies will be required to focus on nature loss risk in the near future. With a new government, things are moving fast. This session explores the current issues, how agencies, platforms and brands are addressing them today and how the industry can work together.

Alexandra Sloane Director of Marketing, ANZ, Meta

Stephen Connor Managing Director, Volvo Car Australia

Aimee Buchanan CEO, GroupM AUNZ

Mary Lou Ryan Co-founder & Director of Sustainability and Supply Chain

Kimberlee Wells CEO, TBWA\Group Melbourne and Adelaide

Alexandra Sloane

Stephen Connor

11:45 ^AM

Winning Clients Without Pitching

Stage 3: The Tech Lab presented by Yahoo

While big client pitches grab the headlines, savvy agencies are winning large pieces of business without going through the expensive and time-consuming pitch process. This session steps out how you can do the same.

Peter Applebaum Co-Founder, The Agency Accelerators

Susan Werkner Co-Founder, The Agency Accelerators

Peter Applebaum

Susan Werkner

11:45 ^AM

Paris 2030 and Beyond – The Advertising Industry's Sustainability Strategy

Virtual Studio Presented by Amazon Ads

Supply chain visibility is demanding carbon reduction, not just offsets, for company operations, including marketing and media-buying. The regulators are cracking down on ‘green-washing,’ and in Australia, as one of the most bio-diversity risk-exposed countries, companies will be required to focus on nature loss risk in the near future.

With a new government, things are moving fast. This session explores the current issues, how agencies, platforms and brands are addressing them today and how the industry can work together.

Aimee Buchanan CEO, GroupM AUNZ

Kimberlee Wells CEO, TBWA\Group Melbourne and Adelaide

Mary Lou Ryan Co-founder & Director of Sustainability and Supply Chain

Stephen Connor Managing Director, Volvo Car Australia

Alexandra Sloane Director of Marketing, ANZ, Meta

Aimee Buchanan

Kimberlee Wells

12:00 ^PM

Careers Chat with Yahoo's Emmalee Crellin and Nathalie Delpierre

The AWAPAC x IAB Careers Fair

Join Yahoo's Emmalee Crellin and Nathalie Delpierrehe, along with the IAB, as they chat all things careers and work. You can find out how they got started in the business and their ideas for success in the busy technology space.

Emmalee Crellin Specialist Manager, Yahoo

Nathalie Delpierre Director Business Strategy, Yahoo

Emmalee Crellin

Nathalie Delpierre

12:15 ^PM

Interview with Meg Coffey, Managing Director, Coffey & Tea

Virtual Studio Presented by Amazon Ads

What’s hot and what’s not — the latest trends in social media for business that you need to be aware of. Looking beyond the latest TikTok dance or spicy brand tweet, we’ll unpack the trends you need to know for 2023.

Dan Monheit Cofounder, Hardhat

Meg Coffey Managing Director, Coffey & Tea

Meg Coffey

12:30 ^PM

In Conversation with Elliott Watkins, Taylor Morgan and Jack Archdale

Stage 1: Great Minds Stage

How can brands work with creators in the gaming space? Popular stars Elliott Watkins, Taylor Morgan and Jack Archdale take to the headline stage along with their management team, leading gaming talent agency Click MGMT to talk openly about collaborating creatively with brands.

The panellists share firsthand their experiences of partnering with brands that align to their values. They’ll discuss how they collaborate with the brands on the content and what makes a good long-term partnership. They’ll also share how they see brand partnerships with talent and creators evolving.

Elliott Watkins Youtube Creator

Emma Barnes Co-founder and Director, Click MGMT

Jack Archdale (Jarch) TikTok Creator

Taylor Morgan Twitch/TikTok Creator

Elliott Watkins

Emma Barnes

12:30 ^PM

Creative Concepts The Data to Save the Planet

Stage 2: The Innovation Factory Stage presented by News Corp Australia

When it comes to climate change, businesses have a massive role to play. Not only are businesses being called to stand accountable for their environmental footprint and that of their supply chains; but they have also begun to recognise that engaging their customers and investors in their ESG journey is not only an additional critical element required to achieve their sustainability targets but also one that strengthens brand loyalty and increases their customer base.

Kathryn Sforcina Global Head of Strategy, IV.AI

Olivia Tyler Managing Director Australia and New Zealand, Edge Environment

David Vander Regional Vice President, Salesforce

Kathryn Sforcina

Olivia Tyler

12:30 ^PM

AdTech and Insight A Manifesto for a Better Internet in 10 Slides or Less

Stage 3: The Tech Lab presented by Yahoo

The internet as we know it is broken. If you think about it, it only really works for a few big Silicon Valley players at the expense of everyone else. But change is coming, and it’s seismic.

In this session Yahoo’s Dan Richardson will explore, in 10 slides or less, where we’ve gone wrong and how we can fix it to make a truly open, honest and fair internet.

Sarla Fernando Head of Regulatory & Advocacy Advisor, ADMA

Dan Richardson Director, Head of Data APAC, Yahoo

Sarla Fernando

Dan Richardson

12:30 ^PM

In Conversation with Elliott Watkins, Taylor Morgan and Jack Archdale

Virtual Studio Presented by Amazon Ads

How can brands work with creators in the gaming space? Popular stars Elliott Watkins, Taylor Morgan and Jack Archdale take to the headline stage along with their management team, leading gaming talent agency Click MGMT to talk openly about collaborating creatively with brands.

The panellists share firsthand their experiences of partnering with brands that align to their values. They’ll discuss how they collaborate with the brands on the content and what makes a good long-term partnership. They’ll also share how they see brand partnerships with talent and creators evolving.

Elliott Watkins Youtube Creator

Emma Barnes Co-founder and Director, Click MGMT

Jack Archdale (Jarch) TikTok Creator

Taylor Morgan Twitch/TikTok Creator

12:30 ^PM

Careers Chat with Nine's Monika Bujcevski

The AWAPAC x IAB Careers Fair

Join Nine's Monika Bujcevski with Gai Le Roy, CEO of the IAB, as they chat all things careers and work. Find out how she got her start in the business and her tips for success.

Gai Le Roy CEO , IAB Australia

Monika Bujcevski Sales Executive, Nine

Monika Bujcevski

1:00 ^PM

Creative Concepts The Era of Cultural Transparency in Advertising

Virtual Studio Presented by Amazon Ads

Diversity, Equity & Inclusion (DE&I) is at the forefront of many brands' and businesses' visual strategies. Yet only 30% of people in APAC say they see diversity in advertisements by brands they purchase from (VisualGPS). So why is there a mismatch?

Join Getty Images and Citi for an insightful discussion on how creatives and marketers can ensure their visual communications match the expectations and values of consumers, how bias is driving demand for more visual inclusion and tips on how to be inclusive in visual storytelling.

Luke Tucker Regional Head of Marketing, Citi

Yuri Endo Creative Insights Manager, APAC, Getty Images

Luke Tucker

Yuri Endo

1:00 ^PM

Careers Chat with Carsales' Nicholas Bailly

The AWAPAC x IAB Careers Fair

Join Carsales' Nicholas Bailly with Gai Le Roy, CEO of the IAB, as they chat all things careers and work. Learn more about his interests, what his job involves and what he's excited still to discover.

Gai Le Roy CEO , IAB Australia

Nicholas Bailly National Sales Director – Media Agency, carsales

Nicholas Bailly

1:15 ^PM

AdTech and Insight Conversation Meets Opportunity

Stage 3: The Tech Lab presented by Yahoo

Messaging has changed the way we interact in our personal lives, and now it’s changing how we do business. With the rapid shifts in consumer communication behaviour, what do businesses need to do to connect with customers through messaging?

This session shows businesses how Meta technologies enable them to seamlessly chat one-to-one with their customers at scale and take advantage of the new economic opportunities that come along as part of the conversation.

Paul McCrory Group Director ANZ, Meta

Anthony Coviello Executive, Digital Engagement , National Australia Bank

Paul McCrory

Anthony Coviello

1:30 ^PM

Interview with Guy Matthews, Managing Director and Head of Public Affairs, Citi

Virtual Studio Presented by Amazon Ads

Guy Matthews, Managing Director and Head of Public Affairs, Citi joins us live in the studio after the session.

Dan Monheit Cofounder, Hardhat

Guy Matthews Managing Director and Head of Public Affairs, Citi

Guy Matthews

1:45 ^PM

Interview with Sarah Jones, Head of Marketing APAC, Getty Images

Virtual Studio Presented by Amazon Ads

Sarah Jones, Head of Marketing APAC, Getty Images joins us live in the studio.

Dan Monheit Cofounder, Hardhat

Sarah Jones Head of Marketing APAC, Getty Images

Sarah Jones

2:00 ^PM

Creative Concepts The Secret Sauce of Problem-Solving: Count on Yourself and Collaborate

Stage 2: The Innovation Factory Stage presented by News Corp Australia

What can turn us into amazing assets at work, capable of handling curveballs and finding solutions in adversity?

In this session, we’ll take a look at how it is possible to maximize resourcefulness and creativity by leaning into all of our life experiences, which contribute to who we are and how we approach problem-solving.

And since we can’t do it all on our own, we’ll explore how collaboration, which is a key element in creative thinking, can help us innovate and accomplish more, faster.

Jen Whelan VP- B2B Marketing, Yahoo

Jen Whelan

2:00 ^PM

Driving Consumers Through the Purchase Funnel with Captivating Content

Stage 3: The Tech Lab presented by Yahoo

A new study by Kantar reveals that Are Media’s commercial content drives brand uplift across every measure, with inspiration and information leading customers to take real action along every step of the purchase funnel.

Ruth Mortimer Global President, Advertising Week

Sharon Hilton Director - Media and Digital , Kantar

Sharon Hilton

2:00 ^PM

The AWAPAC x Daily Mail Mentoring Wheel

Special Event

Have you ever wanted to spin a Ferris wheel while enhancing your career? You can do just that at AWAPAC this year.

Brought to you by our friends at The Daily Mail, take a ride in one of the cabins while receiving a speed mentoring session from industry legends and leaders.

No need to book; roll up to the Luna Park Ferris wheel every day at 2 pm and take your place to ride with an industry leader and learn while you do so.

Mentors from Australia's top companies will be drawn, including Optus, WPP, Tribe, Yahoo! and many more. Don't miss this chance to spend 10 minutes enhancing your career on the mentoring wheel.

Anny Havercroft Head of Business Marketing, TikTok ANZ

Brett Elliott Managing Director, UM

Gai Le Roy CEO , IAB Australia

Greg Graham Founder, The Nest Consultancy

Jules Lund Founder, TRIBE

Brett Elliott

2:00 ^PM

The Secret Sauce of Problem-Solving: Count on Yourself and Collaborate

Virtual Studio Presented by Amazon Ads

What can turn us into amazing assets at work, capable of handling curveballs and finding solutions in adversity?

In this session, we’ll take a look at how it is possible to maximize resourcefulness and creativity by leaning into all of our life experiences, which contribute to who we are and how we approach problem-solving.

And since we can’t do it all on our own, we’ll explore how collaboration, which is a key element in creative thinking, can help us innovate and accomplish more, faster.

Jen Whelan VP- B2B Marketing, Yahoo

2:00 ^PM

Careers Chat with Seven's Madeline McKeown

The AWAPAC x IAB Careers Fair

Join Seven's Madeline McKeown with Gai Le Roy, CEO of the IAB, as they chat all things careers and work. Learn what drives her, how she came to Seven and what tips she can offer jobseekers from her own experience.

Gai Le Roy CEO , IAB Australia

Madeline McKeown Media Graduate, Seven

Madeline McKeown

2:15 ^PM

AdTech and Insight An Interview with Samba TV CEO & Co-Founder Ashwin Navin

Stage 3: The Tech Lab presented by Yahoo

Advertising Week invites Samba TV CEO & Co-Founder Ashwin Navin to discuss global trends and shifts in TV viewership and why he thinks Australia's broadcasters and advertisers are ahead of the curve.

Ashwin Navin CEO and Co-Founder, Samba TV

Ruth Mortimer Global President, Advertising Week

Ashwin Navin

2:30 ^PM

Interview with Vinetha Manthena, Associate Director - Digital Marketing, Optus

Virtual Studio Presented by Amazon Ads

Vinetha joins us in the studio to discuss the business use case for in-housing, things to consider such as resourcing and career development as well as the role of media agencies in an in-house model.

Dan Monheit Cofounder, Hardhat

Vinetha Manthena Associate Director - Digital Marketing, Optus

Vinetha Manthena

2:30 ^PM

Careers Chat with Unruly's Emilie Nation

The AWAPAC x IAB Careers Fair

Join Unruly's Emilie Nation with Gai Le Roy, CEO of the IAB, as they chat all things careers and work. Find out how she has developed within her role and what's next for her.

Emilie Nation Sales Manager, Unruly

Gai Le Roy CEO , IAB Australia

Emilie Nation

2:45 ^PM

Connecting with Your Customers Through Content, Commerce and Community

Stage 1: Great Minds Stage

Consumers today have more media and channel options to choose from than ever before, and the overwhelming majority want to decide when and where they interact with brands. Industry changes continue to impact how advertisers reach audiences, so how should brands address these challenges and build strategies for the future?

This panel will explore how the right approach to content, commerce and community can help brands tell their stories, reaching customers where they are and when they’re most receptive.

Kelly Wearmouth General Manager, Australia and New Zealand, Amazon Ads

Ricky Chanana Head of Sales, Australia and New Zealand, Twitch

Alana Pozzebon Head of Digital and Comms, Maybelline New York and essie, L'Oréal

Sophie Price Chief Strategy Officer, MediaCom

Ricky Chanana

2:45 ^PM

AdTech and Insight The Battle of Attention: Reaching Your Audience Across Screens and Devices

Stage 3: The Tech Lab presented by Yahoo

While the opportunity to access programs via multiple screens and devices are great for the general public — for advertisers, not so much.

This has not only changed the when, where and how people watch shows, but it is affecting the way audiences are measured. Join our panel of industry experts as they discuss the best ways to be part of the audience evolution.

Jonathan Munschi Head of Sales, Twitter

Diane Ho National Digital Sales Director, Paramount ANZ

Nick Thomas Chief Investment Officer, MediaCom Australia

William Hasko Head of Small Business Marketing, Asia-Pacific & India, Dell Technologies

Jonathan Munschi

Diane Ho

2:45 ^PM

Connecting with Your Customers Through Content, Commerce and Community

Virtual Studio Presented by Amazon Ads

Consumers today have more media and channel options to choose from than ever before, and the overwhelming majority want to decide when and where they interact with brands. Industry changes continue to impact how advertisers reach audiences, so how should brands address these challenges and build strategies for the future?

This panel will explore how the right approach to content, commerce and community can help brands tell their stories, reaching customers where they are and when they’re most receptive.

Kelly Wearmouth General Manager, Australia and New Zealand, Amazon Ads

Ricky Chanana Head of Sales, Australia and New Zealand, Twitch

Alana Pozzebon Head of Digital and Comms, Maybelline New York and essie, L'Oréal

Sophie Price Chief Strategy Officer, MediaCom

2:45 ^PM

Creative Concepts Creativity for Good: How Our Industry is Tackling Society's Biggest Issues

Stage 2: The Innovation Factory Stage presented by News Corp Australia

Find out how UnLtd is channelling the power and creativity of our industry to tackle some of the biggest issues impacting our society. You will hear about how some of the brightest minds in our industry have come together to create a product for the purpose of raising funds for youth mental health.

Charlotte Marshall Planning Director , The Monkeys

Chris Freel CEO, UNLTD

Kate Holland Marketing Manager, MOOD Tea

Melissa Fein CEO, Initiative

Simon Lee Chief Creative Officer, The Hallway

Charlotte Marshall

Chris Freel

3:15 ^PM

Interview with Kate Armstrong-Smith, Co-Founder & CEO of Omelia Story Technologies

Virtual Studio Presented by Amazon Ads

Join Kate in the studio as she shares how storytelling and content making has changed dramatically over the last 20 years and what to expect from recent innovations in the space.

Dan Monheit Cofounder, Hardhat

Kate Armstrong-Smith o-Founder & CEO, Omelia Story Technologies

Kate Armstrong-Smith

3:30 ^PM

Sustainable Advertising: Just a Fad or Here to Stay?

Stage 1: Great Minds Stage

Our industry is now being called on when it comes to pitching corporate sustainability transformations, both by our clients and consumers. We've seen a lot of press in recent months around sustainability, but the question is, how do we create real change to ensure it doesn't become another marketing buzzword?

Join MiQ as we break down this complex topic with our panel guests. We will explore what makes media sustainable or not, how the industry should respond and whether aiming for net zero is enough?

Fiona Roberts Managing Director, ANZ, MiQ

Damien Healy Operations Officer, APAC, MiQ

Iona Macgregor Chief Strategy Officer, Saatchi & Saatchi Australia

Shelley Cook Founder and Managing Director, Scout Frontier

Fiona Roberts

Damien Healy

3:30 ^PM

Creative Concepts Can’t Stop the Music: A CTV Growth Story!

Stage 2: The Innovation Factory Stage presented by News Corp Australia

The music video has proven to be evergreen in its universal appeal as a content set for consumers but equally evergreen in its ability to adapt to the dominant form factor of the day.

Join us as we explore the enduring power of the art form that is the music video. Why music videos are more impactful than ever on CTV, and why more than any other content set, music videos continue to have an enduring cultural relevance to consumers of all ages.

Steve Sos Managing Director, AU/NZ, Vevo

Cassandra McDonald Senior Manager, UK and International Research, Vevo

Tim O'Connor Head of Sales, AU/NZ, Vevo

Steve Sos

Cassandra McDonald

3:30 ^PM

AdTech and Insight The Tech Fuelled Future of Media

Stage 3: The Tech Lab presented by Yahoo

Technology is non-negotiable for anyone in the media space today. But with the whole internet about to undergo the biggest capability shakeup it has seen, what works for your business today may very well not be a goer tomorrow.

In this session, we’ll dive deep to explore the technologies and capabilities which are coming to the fore in the next few years to create more change for publishers and marketers?

Join Outbrain and some special guests for this deep-dive conversation which will unpack how some of the very best in the business are thinking about their long-term plans and seizing the strategic imperative to get ahead of the game and seize the advantage against their competitors. Can you afford to miss out?

Liam Loan-Lack Incoming Head of Marketing APAC , CMC Capital Markets

Alex Hayes Principal, Clear Hayes Consulting

Pippa Leary Managing Director - Client Product, News Corp Australia

Masahiro (Max) Ueno Managing Director, JAPAC, Outbrain

Hal Crawford Media Consultant, Crawford Media Consulting

Liam Loan-Lack

Alex Hayes

3:30 ^PM

The Tech Fuelled Future of Media

Virtual Studio Presented by Amazon Ads

Technology is non-negotiable for anyone in the media space today. But with the whole internet about to undergo the biggest capability shakeup it has seen, what works for your business today may very well not be a goer tomorrow.

In this session, we’ll dive deep to explore the technologies and capabilities which are coming to the fore in the next few years to create more change for publishers and marketers?

Join Outbrain and some special guests for this deep-dive conversation which will unpack how some of the very best in the business are thinking about their long-term plans and seizing the strategic imperative to get ahead of the game and seize the advantage against their competitors. Can you afford to miss out?

Liam Loan-Lack Incoming Head of Marketing APAC , CMC Capital Markets

Alex Hayes Principal, Clear Hayes Consulting

Hal Crawford Media Consultant, Crawford Media Consulting

Masahiro (Max) Ueno Managing Director, JAPAC, Outbrain

Pippa Leary Managing Director - Client Product, News Corp Australia

4:00 ^PM

Interview with Sarah Yassien, Director of Corporate Strategy, SBS

Virtual Studio Presented by Amazon Ads

Sarah joins us live in the studio to talk all about audience and representation.

Dan Monheit Cofounder, Hardhat

Sarah Yassien Director of Corporate Strategy, SBS

Sarah Yassien

4:15 ^PM

AdTech and Insight Navigating the Total TV Universe

Stage 3: The Tech Lab presented by Yahoo

We may be experiencing the second golden age of television, but advertisers are still struggling to measure the impact of their campaign’s reach and delivery across screens, including the biggest screen at home — the TV.

In this session, learn how advertisers leveraged technology and ACR data to optimise their total TV strategy, which led to better audience targeting, improved campaign outcomes and cost efficiencies.

Matt Scheckner Chairman & Co-Founder, Advertising Week

Laura Wall Head of Agency Development, Samsung Ads

Mike Deane Chief Media Officer, CHEP Network

Adam Hunt Sr. Director, Business Development and Partnerships, Amobee

Laura Wall

4:15 ^PM

Hollywood Down Under: How Our Booming Film Industry is Inspiring Commercial Creativity

Virtual Studio Presented by Amazon Ads

As Australia continues to see an influx of Hollywood blockbusters filmed and produced on our shores, join this panel of producers as they discuss how this flood of talent influence and inspire our commercial creativity community.

Damien Whitney Executive Producer, Clockwork Films

Loren Bradley Executive Producer, FINCH

Stephane Renard Executive Producer, Media Monks

Toby Hemming APAC MD, LBB Online

Damien Whitney

Loren Bradley

4:15 ^PM

Hollywood Down Under: How Our Booming Film Industry is Inspiring Commercial Creativity

Stage 1: Great Minds Stage

As Australia continues to see an influx of Hollywood blockbusters filmed and produced on our shores, join this panel of producers as they discuss how this flood of talent influence and inspire our commercial creativity community.

Damien Whitney Executive Producer, Clockwork Films

Loren Bradley Executive Producer, FINCH

Stephane Renard Executive Producer, Media Monks

Toby Hemming APAC MD, LBB Online

4:15 ^PM

Storytelling and Entertainment Purpose Driven Engagement: Inspiring Change with Storytelling

Stage 2: The Innovation Factory Stage presented by News Corp Australia

More organizations want to communicate brand purpose, and consumers choose to identify with brands who share their values — they engage with stories/campaigns about things they care passionately about. Whether on climate, diversity or social awareness.

Rob Bradley Senior Vice President, CNN International Commercial (CNNIC)

Ruth Mortimer Global President, Advertising Week

Rob Bradley

4:45 ^PM

AWExplains: NFTs

Virtual Studio Presented by Amazon Ads

Frank Weil, Founder and CEO of Myntr, joins the studio to explain NFTs to a marketing audience.

Frank Weil Founder and CEO, Myntr

Frank Weil

5:00 ^PM

Keeping Up with Your TV Audience

Virtual Studio Presented by Amazon Ads

TV has evolved significantly in the past decade, and data is now at the forefront of all media decisions. We are not just talking about building a total screens approach, but it’s actually coming to life across most agencies and clients.

We will talk through the use of data signals to help plan effectively for TV, taking the insight to drive activation efficiency and measuring success to develop deeper insights.

Belinda Cooper Solutions Consultant, MiQ

Moe Chughtai Global Head of Advanced TV, MiQ

Belinda Cooper

Moe Chughtai

5:00 ^PM

Storytelling and Entertainment Keeping Up with Your TV Audience

Stage 3: The Tech Lab presented by Yahoo

TV has evolved significantly in the past decade, and data is now at the forefront of all media decisions. We are not just talking about building a total screens approach, but it’s actually coming to life across most agencies and clients.

We will talk through the use of data signals to help plan effectively for TV, taking the insight to drive activation efficiency and measuring success to develop deeper insights.

Moe Chughtai Global Head of Advanced TV, MiQ

Belinda Cooper Solutions Consultant, MiQ

Creative Concepts

AdTech and Insight

Innovation and The Metaverse

Storytelling and Entertainment

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