In this session...
Supply chain visibility is demanding carbon reduction, not just offsets, for company operations, including marketing and media-buying. The regulators are cracking down on ‘green-washing,’ and in Australia — as one of the most bio-diversity risk-exposed countries — companies will be required to focus on nature loss risk in the near future. With a new government, things are moving fast. This session explores the current issues, how agencies, platforms and brands are addressing them today and how the industry can work together.
What You'll Learn from This Session...
- How the industry can work together for faster impact on sustainability this decade.
- Supply chain visibility is demanding carbon reduction, not just offsets, for company operations including marketing and media-buying.
- How agencies, platforms and brands are addressing the current sustainability issues today.
