In this session...
Advertising Week invites Samba TV CEO & Co-Founder Ashwin Navin to discuss global trends and shifts in TV viewership and why he thinks Australia's broadcasters and advertisers are ahead of the curve.
What You'll Learn from This Session...
- What are the global trends and shifts in viewership behaviour challenging the industry to think differently about audience reach across screens?
- What makes the Australian TV market unique and what opportunities are there for broadcasters and advertisers to seize?
- How are broadcasters and publishers leveraging viewership data to unlock data silos, reach elusive audiences and deliver better TV experiences on every pane of glass?
