More organizations want to communicate brand purpose, and consumers choose to identify with brands who share their values — they engage with stories/campaigns about things they care passionately about. Whether on climate, diversity or social awareness. View More

At CNN, we are committed to focusing on issues that impact our world and are dedicated to covering important stories such as sustainability which has been in our mission since Ted Turner launched the network in 1980.

Responsibility and representation are also at the heart of the storytelling at our commercial brand studio, Create — we put human stories at the center of our content that aims to positively engage our audiences and inspire action. Hear from CNN’s Rob Bradley on how we are working with brands to inspire change with storytelling. View Less