A new study by Kantar reveals that Are Media’s commercial content drives brand uplift across every measure, with inspiration and information leading customers to take real action along every step of the purchase funnel. View More

A new study by Kantar reveals that Are Media’s commercial content drives brand uplift across every measure, with inspiration and information leading customers to take real action along every step of the purchase funnel.

Sharon Hilton, director of media and digital at Kantar, shares how inspiring content for Porter's Paints significantly increased key brand metrics and why contextually relevant and engaging content can supercharge brand awareness, favourability and purchase intent. View Less