The future of marketing is upon us, and with it, new ways to develop connections with consumers. Shifts in consumer habits, an evolving identity landscape and the lack of transparency caused by ‘walled gardens’ are driving brands to rethink how they approach digital marketing. As brands accelerate their digital ad spend, there is a growing demand for alternatives beyond the traditional search and social media platforms.

Simon Morgan, Vice-President, Client Development Asia Pacific at The Trade Desk, has been helping some of the world’s leading brands to understand, navigate and leverage the power of the open internet to solve their unique advertising challenges. Simon will provide an update on trends and how brands utilise the fastest-growing parts of the internet to reach new audiences and make meaningful connections.

Following Simon’s update, Stephanie Famolaro will host a fireside side with Simon and Calvin Cain, Head of Digital Strategy at PointsBet, where we will hear how these trends are influencing the way brands connect with their audiences, the challenges in engaging with today's digitally savvy customers and their predictions for what’s to come.