In this session...
There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness.
As the world's fastest-growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments.
In this session, we'll explore the impact of democratised creativity on the world of advertising and wider creative industries.
What You'll Learn from This Session...
- Discover how creators are finding their communities and unleashing their creativity.
- Learn how handing your keys over to creators can help build your brand.
- Hear how our industry's creative competitions are driving real social change.
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