In this session...
Protecting your brand in today's evolving news cycle has been dynamic at best, challenging at worst. Between a global pandemic, wars, and the proliferation of mis- and disinformation, deciding how your brand should show up in public can be daunting. However, interest in world events has also provided opportunities to reach engaged audiences; a Magna Global study suggests brand presence on reliable news sources drives ad effectiveness. Here, we will discuss the strategies brands have employed to balance protection and scale.
What You'll Learn from This Session...
- Find out whose responsibility is it to “fight” misinformation and disinformation and whether this differs for publishers vs. media buying platforms (e.g., social media)/content aggregators.
- How to evaluate and classify this type of content at scale.
- How top brands have adapted their strategies in the past few years to adapt to an evolving news cycle.
- What steps brands are taking to align their strategies with their company’s values, and to ensure they continue to support trusted news outlets.
.png)
