Gai Le Roy

With over 15 years' experience in online media, Gai brings extensive industry knowledge, project management and research expertise. She drives IAB's programs to stimulate online and mobile display as well as search investment by standardising and simplifying online audience and media measurement. She also chairs the IAB Australia Measurement Council, and leads the IAB councils in their measurement and research projects. Among others, her previous roles include General Manager of Audience Insights and Research at Fairfax Media, Insights Manager at ninemsn, Programmes Manager at IAB Australia and VP - Research and Audience Measurement at Nielsen Online.