Sophie Madden

Sophie is the CEO of the Media Federation of Australia. Starting her career working at one of the first Independent Media Agencies, Sophie has over 25 years’ experience in the media and communication industry, ranging from working as a Media Specialist at full service Communication Agencies and independent Media Agencies to Senior Marketing roles in global FMCG and Telco companies.

Her most recent role before joining the MFA was Head of Marketing Services for Kraft Australia New Zealand, prior to this Sophie was Global Head of Media for Vodafone based in Europe. Before re-locating overseas, she spent 10 years working for Unilever as the Australasia Media Director.