In these ever-changing times, the need for a solid plan for growth and an agency’s ability to pivot quickly and strategically to achieve growth has never been more imperative. Join us for an insightful discussion with 4As President & CEO Marla Kaplowitz along with agency CEOs who will discuss ways in which they are planning for, reprioritizing, and investing in growth as they prepare for a dynamic future.
Triller is an AI powered short-form content platform at the pulse of global culture. With over 100 million monthly users and growing, Triller brings artists, influencers and brands together to embrace their individuality, diversity and creativity. Learn more about how to grow on Triller with Bonin Bough, Triller’s Chief Growth Officer
As the first wave of COVID-19 began to spread, it became clear that the pandemic would alter our way of life, profoundly. Anticipating this, in early April 2020, Known dispatched its team of Ph.D. data scientists and research teams to explore how American experiences and perceptions were changing dramatically, in real time.
The result? The first wave of one of the largest and most ambitious ongoing longitudinal studies of its kind, with qualitative and quantitative insights, as well as...
In under 2 months, the Black Lives Matter movement generated 46+ million social mentions across five global markets. Join TBWA's consumer strategy and social insight practice 65dB to hear an analysis of #BlackLivesMatter conversations in the U.S., the UK, France, Japan and Mexico to understand the global movement’s local nuances and what people really want from brands.
An insightful dialogue between two creative minds as they tap into the mechanics of creating and shaping characters for the big and small screen.
Critically acclaimed journalist and author Taffy Brodesser-Akner and award-winning director Harry Bradbeer (“Fleabag”) will delve into Bradbeer’s process and discuss how he creates and executes his vision to bring compelling protagonists to the screen.
Bradbeer will talk about the keys to successful collaboration in all stages of...
The impact of upcoming 5G everywhere, newly changed consumer behavior thanks to COVID-19, and the looming generational shift thanks to Generation Z, will make the commerce in the 2010s look more like the 1920s than the 21st century. Thanks to internet that is ubiquitous, cheap, and available everywhere, people will no longer “go shopping”, but rather will always be shopping.
With a dizzying amount of data available, shouldn’t it be easier than ever to reach, optimize, and measure against the, “Perfect Customer”? For some marketers, even with the most valuable data available, it’s still difficult to cut through the high-intensity noise to distinguish why those petabytes of data matter. The way to reach that signal requires a combination of effective data processing to “listen” to the data signals and data-driven storytelling that enables action.
Just because you can, doesn’t mean you should. That’s how advertising should think about the ethical collection of data, long a hot topic in the industry. As consumers become more aware of the information brands collect on them, it’s on us to give them good reasons to allow us to collect their data. A key tenet of almost all privacy legislation around the world is giving consumers clear notice of how their data is to be used and offering them choice over use. From GDPR to CCPA, from the...
Brands are evolving into organizations with as much character, individuality, and expression as the people that consume their products and services. Consumers more and more view their choice of brand as a reflection of their own identities and values. During a time of heightened consumer activism, we discuss how brands navigate aligning with causes and understanding what actions best represent and reflect their own and their customers' values.
Few of us are any one thing – Our identifiers can be cultural, racial, gender-based, social, or a combination of the above, which is why some brands and marketers can find it challenging to speak to today’s consumers in a way that addresses all of their possible multitudes. In honor of Latinx Heritage Month, Tristen Norman, Head of Creative Insights for the Americas at Getty Images will explore the concept of layered identities, the evolution of the term "Latinx," and how we—as consumers,...
