AW2020




11:02

In Conversation: ViacomCBS’ David Lawenda & Horizon Media's David Campanelli

ViacomCBS’ David Lawenda and Horizon Media’s David Campanelli will sit down with AdAge Senior Editor Jeanine Poggi to discuss the state of the digital advertising marketplace and the ways marketers can effectively engage consumers at scale. They’ll also discuss ViacomCBS EyeQ, the company’s new connected video ad platform, which will drive reach and ad effectiveness for brand and agency partners across one of the largest premium video audiences in the U.S.
48:34

Bold Storytelling in the Time of Corona

Actors, writers, directors and creators across the Disney family come together to share their unique, bold and honest perspectives that drive the heart and soul of their respective shows. It’s an inside look at the special magic only Disney can provide. We’ll also cover navigating in an unprecedented time where COVID and the fight for social justice has changed storylines and the production process.
23:37

The great reboot: 'Show us what amazing looks like'

In a time where traditional media production has been limited and young creatives are struggling to find jobs The Dots and Pinterest teamed up to create a competition where creatives are challenged to reimagine Christmas campaigns on Pinterest for major brands like Sony Music, Baileys, Birds Eye and Made.com. Join Pinterest, The Dots and key challenge judges as they dive into the best work from the programme and discuss the ways we need to rethink advertising in our new reality.
10:59

Manisha Tank in conversation with Ogilvy India's Piyush Pandey

Award winning international business news correspondent, Manisha Tank, and the legendary Piyush Pandey, Ogilvy’s Global Chief Creative Officer, on the pandemic, the evolution of creativity and his incredible journey to the top creative position at one of the leading global creative shops.
21:53

Blurred Lines: Evolving Measurement to Cross-Everything

Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?
18:27

Vevo: Maximizing the Opportunity in Connected TV

The media landscape is more fragmented than ever before and audiences are overwhelmed with choice. Brand marketers are faced with the continued challenge of reaching these audiences how and where they are consuming content. With the surge in Connected TV engagement, premium music video consumption is soaring providing advertisers the ideal solution to leverage the power of culture and connect with coveted audiences in a meaningful way.
25:19

The great reboot: the magic of the middle funnel

The competition is fierce as brands have less channels to reach potential customers as people are staying home and spending more time online. With more than 400 million people coming to Pinterest to plan and shop, we’re launching new tools to make it easier for brands to move people from inspiration to purchase. Learn about these product innovations and hear from leading retail brands on how they’ve found success in converting browsers into buyers.
25:09

NIGHT SCHOOL: Your Customers Are Streaming and your ads can be too

Streaming TV viewing is increasing, and the number of consumers who choose streaming as their primary source of television is increasing too. Today, 90% of all 13-54-year-olds watch TV on a streaming platform. That’s an entire generation of consumers who most actively engage with their favorite TV show and movies — and their favorite brands — in a streaming environment. At Hulu, we believe that all types of businesses, whether small, medium or large, should have an opportunity to reach that...
29:29

How to speak to millennials about politics and the upcoming election

Founded in 2011, Betches Media is a female-founded media company that produces original content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. The Betches Sup is a news and politics community of Betches Media, created to amplify issues important to our audience of largely millennial women.
25:43

Winning With Emotion: How To Become Your Customers’ First Choice

What factors influence the decisions of business-to-business buyers? How important is emotion in driving buyer behaviour? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle? To evaluate the influence of emotions in B2B decision-making, we conducted a global survey of business leaders to find out what makes them tick. This presentation and workshop from B2B International will enable marketers and advertisers to build...
16:08

Reimagining Retail for a Post-Covid Era

The retail landscape – like the wider world – has been upended by the pandemic. Consumers are demanding more meaning from their shopping experience and brand interactions, while community has never been more important. Reimagining Retail for a Post-Covid Era is your chance to get a glimpse at the future of retail. To hear about and understand the disruptive forces at play, to be inspired by how surprising brands are navigating the turbulence, and to learn about the emerging opportunities...
30:53

Quantcast: Audience Insights that Power Marketing Strategy

Are you struggling to expand your customer base and find new audiences? How are you getting the most up-to-date insights to keep up with rapidly shifting consumer behavior? Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he explores how you can harness the power of audience behavior to get a live view of your own current and prospective customers. This will include a live demo of Quantcast’s behavior graph and Audience Planner for planning & activation. TAKEAWAY: * Machine...
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