Bill Livek from Comscore is in conversation with our AW2020 host, Bridget McManus sharing an exciting new insight from Comscore. Tune in to hear all about it!
In today’s digitally powered world it is easy to scale the number of communications but it is very hard to scale the quality of these interactions.
Artificial Intelligence offers the ability to scale storytelling across digital channels in an emotionally intelligent way.
At Genus AI we are building ways for software to reach human-level emotional intelligence by combining the most recent advancements in the fields of machine learning, neuroscience and behavioural economics.
Genus...
Join OpenX for an intimate, facilitate discussion with the leaders of the digital advertising ecosystem. Bring your ideas, your questions, and your solutions.
Join us as we talk about the most valuable brands in Europe and how they both build and benefit from their nation’s soft power.
Brands drive value to their businesses and are often one of, if not the most, valuable asset within their organisations. They come in all shapes and sizes and derive themselves from a multitude of foundations. Brand Finance conducts an annual study on the most valuable brands in the world, but recently launched a Soft Power Index, on how different nationalities...
ESL is one of the world’s largest esports company – with 500 million fans and viewing figures to rival the Super Bowl. With a fan base projected to grow to two billion tech-savvy gamers globally, ESL's and esports’ key demographic has become the envy of marketers globally, offering non-endemic brands an opportunity to reach new and increasingly engaged audiences and maximise their investment.
Join ESL and Superunion, as they discuss the explosion of the gaming phenomenon and how brands...
Join the Leadership Breakfast presented by Acxiom and enjoy a thought leadership discussion, networking in breakout rooms and a special breakfast treat.
Learn first-hand from Microsoft Advertising’s Senior Market Intelligence Researcher, Kelli Kemery in how she designed a groundbreaking study using psychology and overcame hurdles to pave the way to inclusive advertising insights.
A special Advertising Week edition of AMC’s “Bottomless Brunch at Colman’s” featuring Colman Domingo (“Fear the Walking Dead”), Kim Kelleher, President, Commercial Revenue & Partnerships at AMC Networks, and Sue Jones, Vice President of Media and Productivity at Diageo, as they mix a specialty cocktail and talk about creative partnerships in the time of COVID-19.
Founded in 2011, Betches Media is a female-founded media company that produces original and branded content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. Betches works with a variety of both new and established brands who want access to their audience of highly-engaged and self-aware millennials by way of 360 creative content campaigns. Brands trying to attract millennials? Groundbreaking.
Over the past year and a half, Zoopla has been on a mission to overhaul its brand from inside out. From hermit crabs moving house to its new positioning ‘We know what a home is really worth’, Zoopla has learnt to play on its’ strength and also tap into the emotional value of home hunting.
But evolving brand proposition is just one part of the puzzle to becoming the preferred site for consumers in a competitive and changing housing market.
Gary Bramall, CMO at Zoopla will explain how...
We surveyed 5,000 adults in France, Germany, Italy, Spain, and the United Kingdom, and found that the U.S. ranks among the worst of any country or region when it came to perceptions of how it is handling the pandemic. Not only do 40% or more of adults in each market (including 49% of Germans) believe American companies are not doing enough in response to the coronavirus, they've become notably more pessimistic of American brands too. We explore how this translates into Europeans' purchasing...
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