How Brands Can Enter the Esports Arena


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27:45

"Big Game" Purpose


ESL is one of the world’s largest esports company – with 500 million fans and viewing figures to rival the Super Bowl. With a fan base projected to grow to two billion tech-savvy gamers globally, ESL's and esports’ key demographic has become the envy of marketers globally, offering non-endemic brands an opportunity to reach new and increasingly engaged audiences and maximise their investment. Join ESL and Superunion, as they discuss the explosion of the gaming phenomenon and how brands can join the party.
Rodrigo Samwell Chief Marketing Officer
ESL
Marta Swannie Senior Creative and Innovation Director
Superunion
Jake Myhre Brand Strategist
Superunion