As Pandora's Claire Fanning stated, "the fact that audio is critical is well-established at this point. Now, our buyers just want to know what to do."
No one can argue at this point that sound is one of the primary ways brands are forging deep and lasting relationships with consumers. But as the market continues to explode, complexity on the best way to navigate it abounds. Veritonic's head of International, Damian Scragg, brings forward the insight -- and new data -- that reveals the...
The new UK Advertising Export Group launches this month. Created by the Advertising Association, the IPA and the APA, and with leading agencies and production companies as members, it has the backing of the Government, through the Department for International Trade.
As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Karen Gross from DoubleVerify for some exclusive insights, trends and ideas!
Head of International Marketing at Facebook, Fatima Saliu, will discuss Facebook’s journey of building timeless brands and how to stay true to your brand while responding to the unprecedented and unpredictable challenges we’re facing today.
Burger King's Fernando Machado sits down to talk about what Burger King has been doing and what it plans to do next in its quirky, irreverent brand campaigns.
Each year, billions of advertising dollars go to waste as marketers rely on incomplete
data when making decisions on their cross-media strategies especially when attempting to scale
across countries and brands.
Hear how Nielsen is approaching marketing planning and helping brands to make smarter decisions based on insights and benchmarks.
In This Session You’ll Learn
● What is outcomes based measurement?
● Where are marketers' missing opportunities to prove the effectiveness of...
Over the last 6 months digital consumption shifted almost overnight and users have evolved their expectations of digital experiences and how brands should engage with them. For marketers, the need to address that shift is paramount to future success. From understanding where consumers' attention has shifted, to delivering (and measuring) across all digital channels, to the increased demand for mixed-reality and flawless virtual content experiences.
Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative, customer service, measurement and more. The potential is there but what will it really take to turn it to reality.
Both publishers and advertisers have seen the consumer landscape change dramatically in the past decade, even notably in the past six months. We’ve seen attention spans get shorter and shorter, the adoption of endless scrolling, demand for fresh content, and time spent across multiple channels including TV, print, mobile and digital. This panel will discuss ways to look beyond creative and context to think bigger. They will explore consumer attention as a new tool to better understand and...
Hear from an expert as our AW2020 host Bridget McManus walks us through this expert analysis segment. She’ll be talking to Sue Todd from Magnetic Media to hear their take on the biggest issues facing our industry and society.
