Finally! Enabling data-driven decisioning everywhere you need to be

Each year, billions of advertising dollars go to waste as marketers rely on incomplete data when making decisions on their cross-media strategies especially when attempting to scale across countries and brands. Hear how Nielsen is approaching marketing planning and helping brands to make smarter decisions based on insights and benchmarks. In This Session You’ll Learn ● What is outcomes based measurement? ● Where are marketers' missing opportunities to prove the effectiveness of their campaigns ● The importance of having and using ROI benchmarks