Today’s environment is ruthless on global brands. From COVID-19 to social movements, to rising pressures from new employee and consumer expectations, never before has there been a need to align a company’s brand narrative with the mission, values and policies that define it. In short …people want to associate with people, not companies, and the ones that are able to humanise what they do and what they stand for are going to be the survivors.
Digital Cinema Media’s (DCM) Content Business Director, Tom Linay, hosts a panel discussion with DCM’s CEO, Karen Stacey and PHD’s Chief Strategy Officer, Michael Florence, as they discuss cultural and media trends including the revival of the cinema sector following the reopening of cinema sites on 4 July and the release of the first big blockbuster, Tenet. They also look ahead to the exciting film slate for the rest of 2020 and why the cinema medium continues to be the ‘best seat in media’....
Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell -- now, more than ever -- can accelerate progress and drive real change. And creativity, now more than ever, is key to telling stories that resonate and drive change.
If you don't have a youth talent strategy you are prime for disruption. The gap between youth audiences and business leaders is getting bigger, with businesses struggling to connect with Gen Z - as customers and future workforce. Expectations of brands and trust in institutions are drastically different. Yet we need the creativity of youth now more than ever as we look towards the next year of economic and social instability. Industry insiders (Facebook, Livity) are going to show you just why...
Men today are in the midst of a radical transformation, but several are lost in the journey and so are the brands that try to talk to them. Should brand communications engage in the discussion of what it means to be a man? And if so, how can we do it in a way that men and society find acceptable and constructive? Learn why it is essential that brands start to depict a new aspiration for men and the do’s and don’ts of marketing modern masculinity.
Why brands need to remind men they are great rather than trying to get them to admit why they are not.
We have entered an age of self-depreciation to such a degree that we risk men becoming victims of their own self-loathing. Advertisers and publishers need to be better at championing men and women equally, breaking down existing stereotypes and making society more confident to have open discussion - men, women and non-binary need to be on an equal footing to create an equal society so...
As the industry scrambles for the Talent it needs to cope with the myriad challenges it faces, a lot of the focus has been on recruitment. But what are we doing with the New Gen when they get through the doors? Are we expecting them to 'fit in' and 'hit the ground running' in existing roles, or are we looking for the New Gen to bring new thinking. In this session two soon-to-be new hires challenge senior industry figures who set their businesses' culture and ask: "how will you make best use...
Gamers make up a third of the global population yet the gaming audience remains misunderstood. The stereotype of a gamer as a head-set wearing young male is outdated and doesn’t paint the full picture of this diverse and nuanced audience. This session will uncover new research on this burgeoning global audience and change the way you think about gamers.
Desus Nice and The Kid Mero share their takes on using their platform to shine a light on some of today's most critical issues; the complicated balance of levity and serious news; and the role that the media should play in the national conversation.
We are entering a period where businesses are looking to regenerate and return to growth. No matter what scenario your organisation is in, marketing is an integral part of driving your business recovery. Join LinkedIn Marketing Solutions, for this panel discussion to hear from senior marketers at leading B2B organisations on how they are navigating through change.
There is no word in the English language for a parent who has outlived their child.
There are many reasons for this, but one is that we simply don't talk about it.
As an industry that is designed to change behavior and frequently influences the adoption of words and phrases into every day conversation, Katie Ingram, Mother to a stillborn daughter, sends out a rallying cry to ad land to help find the words.
