Part of the culture: Do we really want the New Gen to fit in?


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For the Culture


As the industry scrambles for the Talent it needs to cope with the myriad challenges it faces, a lot of the focus has been on recruitment. But what are we doing with the New Gen when they get through the doors? Are we expecting them to 'fit in' and 'hit the ground running' in existing roles, or are we looking for the New Gen to bring new thinking. In this session two soon-to-be new hires challenge senior industry figures who set their businesses' culture and ask: "how will you make best use of us?
Amy Kean Director of Brand and Innovation
&us
Mihika Jeyanth MA Advertising student
London College of Communication
Roshni Garg MA Advertising student
London College of Communication
Andrew Rajanathan Global Business Director
Publicis Imagine


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