Why brands need to remind men they are great rather than trying to get them to admit why they are not.
We have entered an age of self-depreciation to such a degree that we risk men becoming victims of their own self-loathing. Advertisers and publishers need to be better at championing men and women equally, breaking down existing stereotypes and making society more confident to have open discussion - men, women and non-binary need to be on an equal footing to create an equal society so what can brands do to foster this and how can publishers help.
Mark Sandford
Co-Founder and Chief Revenue Officer
The Book of Man
Up Next:
28:17
Building Trust and Relevance with Conscientious Consumers
27:47
The New Brand Currency: Why You Can’t Put a Price on Purpose
27:08
Changing Consumer Behaviors: Exploring the US African & Black Diaspora
Try these courses
Learning Path:
Parenting and Work: Successful Strategies
5 Videos, 3 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.