The next wave of audio marketing measurement - 5 things to look for

As Pandora's Claire Fanning stated, "the fact that audio is critical is well-established at this point. Now, our buyers just want to know what to do." No one can argue at this point that sound is one of the primary ways brands are forging deep and lasting relationships with consumers. But as the market continues to explode, complexity on the best way to navigate it abounds. Veritonic's head of International, Damian Scragg, brings forward the insight -- and new data -- that reveals the path forward for brands.