The Power of Stories in Creating Community

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Lego and Friends: How Brands Can Manage Partnerships

Save the Children and Scholastic will discuss their recent collaboration on the viral #SAVEWITHSTORIES campaign – launched by actors Jennifer Garner and Amy Adams to support children impacted by the unprecedented school closures due to COVID. By creating a community of children, families, readers, educators, celebrities and authors – the collaboration proved that storytelling is the most powerful and enduring human tool for change.
Grace Kao Head of Global Business Marketing
Jennifer Roberti Vice President and Chief Marketing Officer
Save Children
Billy DiMichelle SVP, Creative Development

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