Defining Latinx

Few of us are any one thing – Our identifiers can be cultural, racial, gender-based, social, or a combination of the above, which is why some brands and marketers can find it challenging to speak to today’s consumers in a way that addresses all of their possible multitudes. In honor of Latinx Heritage Month, Tristen Norman, Head of Creative Insights for the Americas at Getty Images will explore the concept of layered identities, the evolution of the term "Latinx," and how we—as consumers, marketers and brands—can integrate intersectionality into our self- and world-views.