Events: New York 2013 | Calendar / Advertising Week

08:15 ^AM

Digital Amazon Leadership Breakfast: How Cloud Computing and Big Data Analytics Improve Advertising ROI

Liberty Theater

Learn how innovative companies such as Adobe Systems, Pinterest, and VivaKi are using Amazon Web Services (AWS) to drive big business value without the big costs. Learn how each company is using the AWS Cloud and big data services, like Amazon Redshift and Amazon Elastic MapReduce, to make fast, data-driven, and cost-effective business decisions.

By Invitation Only.

Ariel Kelman Head of Worldwide Marketing, Amazon Web Services, Amazon

Ariel Kelman

8:15 ^AM

Innovation Mobile Tech Showcase & Networking Coffee

Times Center Hall

Grab a cup of coffee, explore and meet with the AWEsome companies participating in the day.

9:00 ^AM

Creativity ABSOLUT VODKA TRANSFORMS TO RE-ENGAGE WITH MILLENNIALS

B.B. King Blues Club

Discover the story behind the collaboration that has driven the evolution of a global icon.

Transforming an established, highly recognized brand is incredibly challenging and intimidating, but it's also necessary to remain relevant and resonant. Over the past few months, ABSOLUT has embarked on a journey to reconnect with Millennials. This is the story of how ABSOLUT & Sid Lee tackled the challenge of reinterpreting an icon, and challenging the status quo in the process.

Andrew McMains Senior Editor, Adweek

Eric Alper VP & Partner, Sid Lee

Afdhel Aziz Brand Director, Absolut Vodka, USA

Andrew McMains

Eric Alper

09:00 ^AM

How Mobile is Turning Marketing on its Head

Times Center Hall

Industry luminaries unite for an intense debate on how mobile is fundamentally changing the way marketers think about engaging consumers through smartphones and tablets. What is working, what is not working and how forward-thinking brands are benefiting by fully embracing this highly personalized medium.

David Cohen Global Chief Media Officer, Universal McCann

Scott Marsden SVP of Media, DigitasLBi

Ashley Schwartz CEO, Furious Minds

Naveen Tewari CEO & Founder, InMobi

Amanda Zaky Manager of Interactive, Mars Chocolate US

David Cohen

Scott Marsden

9:00 ^AM

Technology THE CONNECTED WORLD

Times Center Stage

Join Shelly Palmer as he takes you on a Virtual Tour of the Connected World. You'll travel to a connected home, workplace, shopping center, super market, municipal space and park through a series of live narrated, custom curated videos. You'll see product demonstrations which illustrate the remarkable changes in consumer behavior empowered by technology and, learn how advertising and marketing must adapt.

Shelly Palmer Host, Shelly Palmer Digital Living

Shelly Palmer

9:00 ^AM

Creativity Start-Ups WINNING THE TALENT WAR

Hard Rock Cafe

It's never been more difficult to attract and retain world class talent. Charles Day of The Lookinglass will lead an extraordinarily influential and diverse group of industry leaders as they each describe their own best practice for winning the talent wars, and respond frankly in an extended Q&A with the audience.

Andre Coste CFO, MDC Partners

Anne Bologna VP Brand Strategy, Trip Advisor

Charles Day Founder, The Lookinglass

Jay Haines CEO / USA, Grace Blue

Jon Collins President, Framestore

Karina Wilsher President, Anomaly

Melisa Goldie CCO, Calvin Klein

Susan Credle CCO, Leo Burnett

Troy Ruhanen Chairman and CEO of the Americas, BBDO

Andre Coste

Anne Bologna

09:45 ^AM

Branded Entertainment Data & Analytics Digital Mobile Technology Mobile Matters in a Multiscreen World

Times Center Hall

In our increasingly mobile world, people are connecting across multiple devices, purchase paths are becoming more complex, and the traditional “conversion” is being redefined. This presents both challenges and opportunities for marketers as we strive to meet and engage consumers today. This panel will lead a discussion on how we can and should be connecting across touch points, how to tackle challenges of attributing across channels, and how to stay ahead of the curve.

Jeremy Hull Associate Director, iProspect

Jesse Haines Director of Marketing, YouTube & Mobile Ads, Google Inc.

Surojit Chatterjee Group Product Manager, Mobile Ads, Google Inc.

Tim Reis Head of Mobile Solutions, Google Inc.

Jeremy Hull

Jesse Haines

10:00 ^AM

Branded Entertainment Creativity Digital Mobile Social Start-Ups Four Brands Winning the Millennial Game

Hard Rock Cafe

Everyone’s trying to reach millennials. Yet very few to do it effectively. This is your chance to hear from the new powerhouses of modern media for the millennial generation. Editors and executives from Buzzfeed, CollegeHumor, and Flavorpill will share how they’ve created off-the-charts engagement within this all-important audience. Don’t miss this view into what these brands are doing right.

Will Pearson President & Co-Founder, Mental Floss

Jonathan Perelman VP Agency Strategy & Industry Development, Buzzfeed

Elizabeth Spiers Editorial Director, Flavorpill

Susanna Wolff Editor in Chief, College Humor

Will Pearson

Jonathan Perelman

10:00 ^AM

Bloomberg Disruptors

Liberty Theater

GeneratioNext leaders on inciting change, growing share and the emergence of technology as a key decision driver.

Felix Gillette Media Reporter, Bloomberg BusinessWeek

Sophie Kelly President, The Barbarian Group

Colin Kinsella CEO, Mindshare North America

Carter Murray CEO, Draftfcb

Drew Schutte Chief Innovation Officer, Conde Nast

Mollie Spilman CMO & EVP Global Sales, Millennial Media

Felix Gillette

Sophie Kelly

10:00 ^AM

Unleashing Cross-Platform: the Tip of the Spear on Planning, Executing, and Measuring Integrated Multi-screen Ad Campaigns

Lucille's at B.B. King Blues Club

“Blurred lines” is the song of the summer... and the name of the game when it comes to how people consume media. However, media plans and ad spend remain largely silo'd, and truly integrated cross-platform campaigns are still rare. In this session, we will share findings from a new ANA/Nielsen joint study on cross-platform advertising, as well as some exciting insights to help media buyers plan, execute, and measure advertising across screens. Industry leaders will then take the stage to provide their no-holds-barred perspectives on what's really needed to take cross-platform advertising from hype to reality.

Randall Beard Global Head, Advertiser Solutions, Nielsen

Tony Cardinale EVP Insights and Media Strategy, NBC

Rick Bruner VP Research Analytics, Specific Media

Huw Griffiths Global Chief Performance Officer, Universal McCann

Randall Beard

Tony Cardinale

10:00 ^AM

Branded Entertainment Creativity The New Mainstream: How to Profit From Losing Control

B.B. King Blues Club

Consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial — and being an activist consumer is no longer a minority pursuit. Wolff Olins and Flamingo uncover the behaviors moving from the fringe to the mainstream. Come join our conversation moderated by Wired on the significance of this change in the relationship between people and brands, why it can’t be ignored by marketers, and lessons that can help you profit from the new mainstream.

Cliff Kuang Senior Editor, WIRED

Jennifer Bove Director, Brand Design, GE

Daniel Cherry Vice President, Consumer Planning, Diageo

Kirsty Fuller CEO, Flamingo

Karl Heiselman CEO, Wolff Olins

Henrik Werdelin Managing Partner, Prehype

Troy Young President, Digital, Hearst

Cliff Kuang

Jennifer Bove

10:00 ^AM

Creativity Innovation Mobile Social Technology Video The Visual Revolution

Times Center Stage

In a world where Facebook users post 300 million images a day, Instagram logs 8,500 likes a second and YouTube streams 133,000 hours of video every day, it is clear that the visual web is taking over. Picture yourself with TIME and some of the most creative entrepreneurs and executives in the media world for an illustrative journey through the ways marketers and publishers are using photography, video and infographics to create viral content hits.

Ari Lewine Co-founder and Chief Strategy Officer, TripleLift

Doug Scott President, OgilvyEntertainment

John Cantarella President, Digital, News & Sports Group, Time Inc.

Steve Spurgat Managing Director, Big Human

Vivian Rosenthal Founder and CEO, Snaps!

Ari Lewine

Doug Scott

10:30 ^AM

Mobile Waste-Free Advertising: Finally!

Times Center Hall

As an industry, we’ve made great strides in targeting online behavior and demographics, but advertising is at a point where Big Data is starting to feel like Big Brother to the consumer. In fact, we’re at a point where digital marketing may be killing itself. So what is the answer? The next evolution in media combines location technology and consumer empowerment to aggregate the hand-raisers and reach the consumers who are ready and willing to receive our messages.

Mort Aaronson Chairman and CEO, PlaceWise Media

John Baker President, dotJWT

Jason Dailey Sr. Director, Bing Evangelism, Microsoft Advertising

Wayne Gattinella CEO & President, DoubleVerify

Mort Aaronson

John Baker

11:00 ^AM

Creativity Education Storytelling Technology The Fast Company Conversation

Hard Rock Cafe

Fast Company Editor and Managing Director Bob Safian talks business transformation with AOL Chairman and CEO Tim Armstrong.

Tim Armstrong President & CEO, AOL

Bob Safian Editor & Managing Director, Fast Company

Tim Armstrong

Bob Safian

11:00 ^AM

Creativity What is the Value of an Idea?

B.B. King Blues Club

Barton F. Graf 9000's Gerry Graf leads a Holy Grail conversation to benchmark ROI.

Gerry Graf Founder/Creative Director, Barton F. Graf 9000

Gerry Graf

11:00 ^AM

Branded Entertainment Creativity Data & Analytics Education Storytelling Technology The Art of Building Your Brand Online

Liberty Theater

Successful brands use finesse, engaging tools and compelling content when telling their story online. Join the Ad Council and Google for a spirited discussion on the best practices of building brands online from three diverse perspectives — the media, the nonprofit and the advertiser. Whether it’s to advance your mission or your bottom line, we’ll share case studies on the latest trends and digital strategies that can boost and reinforce your brand.

With an introduction by Peggy Conlon, President & CEO of Ad Council.

Allison Arden VP & Publisher, Advertising Age

Peggy Conlon President & CEO, Ad Council

Aman Govil Team Lead, Advertising Arts, Google Inc.

Priscilla Natkins EVP, Dir. of Client Services, Ad Council

Babs Rangaiah VP Global Media Innovation & Ventures, Unilever

David Shing Digital Prophet, AOL

Allison Arden

Peggy Conlon

11:00 ^AM

Branded Entertainment Digital Mobile Social Technology Inside the Social Soundtrack

Times Center Stage

With 95% of the public online conversation around TV, Twitter is the social soundtrack for television, which has created new opportunities for brands, talent and networks alike. This keynote session will dissect how each of these groups are driving engagement, ratings and revenue, and give audience members a view to the future of this virtuous cycle.

Glenn Brown Director, Promoted Content & Partnerships, Twitter

Matt Derella VP Sales, US, Twitter

Fred Graver Head of TV, Twitter

Glenn Brown

Matt Derella

11:00 ^AM

Branded Entertainment Creativity Digital Fully Integrated: How Digital Agencies are Becoming Agencies

Lucille's at B.B. King Blues Club

ROKKAN's John Noe (CEO, Managing Partner) & Brian Carley (SVP, Executive Creative Director) will speak to the seismic shift in the scope of responsibilities digital shops are now responsible for and explore the transition from production and development to solving critical business problems for some of the biggest brands in the world. Join us for a relaxed conversation around how we got here and most importantly, where we're all headed. It'll be fun, we promise.

Brian Carley SVP & ECD, ROKKAN

John Noe CEO & Managing Partner, ROKKAN

Brian Carley

John Noe

11:15 ^AM

Mobile Tech Showcase & Networking

Times Center Hall

Learn and network with 30+ mobile start-ups.

11:45 ^AM

Data & Analytics Digital Mobile Social Mobile Now: the New First Screen

Times Center Hall

As marketers confront a dramatically shifting media landscape, leveraging key data and insights becomes all the more critical for success in a mobile world. Hear what Facebook has learned from its own mobile transformation and explore top trends in consumers' mobile behavior.

Jim Squires Dir. of Product Marketing, Facebook

Jim Squires

12:00 ^PM

Mobile Wired CEO's

Hard Rock Cafe

Leading edge thinkers on disruption, innovation and re-mastering the toolkit.

Joe Brown NY Editor, WIRED

Bob Bowman CEO, MLB Advanced Media

Bill Koenigsberg CEO, Horizon Media

Bob Lord CEO, AOL Networks

Linda Sawyer CEO, Deutsch

Joe Brown

Bob Bowman

12:00 ^PM

Creativity Technology BEYOND MOBILE, THE MEDIA PLATFORMS OF THE FUTURE

Liberty Theater

Right now we're all getting our heads around mobile, but what's after that? And what do advertisers need to do to be ready for whatever that is? Editor at Large Brian Cooley will present the opportunities the post-mobile future will bring, including media unification, monetization and next generation interfaces, followed by a roundtable discussion featuring Saatchi, Xbox, Simulmedia and more.

Brian Cooley Editor at Large & Senior Pundit, CNET

Edward Gold Advertising Director, State Farm

John Lisko , Saatchi & Saatchi LA

Paul Marcum Dir. Global Digital Marketing & Programming, GE

Dave Morgan CEO, Simulmedia

Kirsten Ward Senior Director, Xbox Digital

Brian Cooley

Edward Gold

12:00 ^PM

Data & Analytics Digital Storytelling in the Age of Social, Mobile & Video

Times Center Stage

Social media has radically shifted the way we consume news and entertainment. As consumers turn more and more to mobile and video, Jonah Peretti, co-Founder and CEO, BuzzFeed and guests Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International and Ron Faris, Co-Founder/CEO, Virgin Special Projects will share how brands and marketers have an opportunity to create social content that users want to consume and share.

Jonah Peretti Co-Founder & CEO, BuzzFeed

B. Bonin Bough VP Global Media & Consumer Engagement, Mondelez International

Scott Donaton Global Chief Content Officer, Universal McCann

Ron Faris Founder/CEO of Virgin Special Projects, Virgin

Jonah Peretti

B. Bonin Bough

12:00 ^PM

Creativity Mobile How Well Do You Know Your Other Half?

B.B. King Blues Club

Advertising is a business of people and a business of relationships... we hear it all the time. We all know that good relationships between agencies and clients lead to trust, which leads to creative freedom.

So why do we still find that often agencies and clients don’t have deep relationships, or that they still have an us vs. them mentality?

Greg Smith CCO, The VIA Agency

Andy Goldberg Creative Director, GE

Emma Armstrong EVP & Senior Director, BBDO

Jason Harris President & CEO, Mekanism

Rishi Daing Sr. Marketing Director, Pepsi

Leeann Leahy President, The VIA Agency

Alessandra Bellini VP Brand Development, Refreshment, NA, Unilever

Greg Smith

Andy Goldberg

12:00 ^PM

Branded Entertainment Creativity Data & Analytics Digital Education Innovation Technology Multiple Views on Viewability

Lucille's at B.B. King Blues Club

As the industry battles on how to make sure its ads are actually viewable, the prolonged debate is disrupting the marketplace. In this workshop, OpenX executives will lead a discussion to explore three unique views on viewability and their approach to solving it – involving representatives from a leading publisher, ad buyer and viewability solutions provider.

Qasim Saifee Senior Vice President, Monetization Platform, OpenX

Tom Davis CMO, Forbes

Brad Krassner CEO, RealVu

Ramond Romero VP, Digital Media Activation, Horizon Media

David Simon Director, Business Development, Turn

Qasim Saifee

Tom Davis

12:30 ^PM

Mobile Changing Consumers Perception of Mobile Advertising: Is Native the New Normal?

Times Center Hall

New mobile ad formats have begun to emerge that tie-in to the latest trends and consumer behaviors to ignite greater interest and engagement. See how brands can plug into this next phase in the evolution of mobile advertising and build ad campaigns that consumers seek out instead of avoid.

John Running SVP, Innovation & Technology, Hill Holliday

Lars Albright Co-Founder & CEO, SessionM

Meredith Vincent VP, Consumer Marketing, HBO

Rachel Weiss VP, Digital Innovation, Content & New Ventures, L'Oréal

Yale Cohen VP, North America Director, Activations, ZenithOptimedia

John Running

Lars Albright

1:00 ^PM

Branded Entertainment Creativity Data & Analytics Digital Social Storytelling Technology Rise of the "Bespoke Male:" A Deeper Understanding of the Millennial Male

Hard Rock Cafe

What really motivates Millennial males? How are their opinions shaped? Do all young males speak the same language or can we identify a core group that really drives the conversation? Complex Media, the leading multimedia lifestyle destination for young men, hosts a discussion to shed light on this desirable-yet-elusive group, as well as on the rise of the “Bespoke Male,” a subset of Millennials which is uniquely discerning, connected and influential.

Rich Antoniello CEO, Complex Media

Frank Bracken VP, Marketing, Champs Sports

Noah Callahan-Bever Editor-in-Chief, Complex Media

Javier Farfan Director of Cultural Branding, PepsiCo

Jamal Henderson Sr. Brand Manager, Mountain Dew

Ahmad Islam Co-Founder, Commonground

Nick Shore Chief Strategist; Former MTV Head of Strategic Insights, "Astronauts Wanted"

Shiv Singh Head of Global Brand and Marketing Transformation, Visa

Rich Antoniello

Frank Bracken

01:00 ^PM

Creativity Digital Mobile Technology Connecting the creative world: exciting changes in the creative community

Times Center Stage

With great opportunity comes great responsibility. Scott Belsky, Adobe's Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen.

Scott Belsky VP of Products & Community, Adobe (Behance)

Susan Credle CCO, Leo Burnett

Joshua Hirsch CTO, Publicis Kaplan Thaler

Paul Lavoie Chairman & Cofounder, Taxi

Paul Woolmington Investor, Advisor, Communications Entrepreneur

Scott Belsky

Susan Credle

1:00 ^PM

Education Social Storytelling SOCIAL MEDIA DRIVING SOCIAL CHANGE

Liberty Theater

Al Jazeera America leads a conversation on how social media and the connected world is driving change.

Ali Velshi Correspondent, Al Jazeera America

Roy Sekoff Founding Editor, The Huffington Post

Ali Velshi

Roy Sekoff

1:00 ^PM

Creativity Data & Analytics A Whole New Take On How Consumers Make Decisions

B.B. King Blues Club

Are you ignoring half of the purchase journey? The consumer journey has become incredibly complex in an ever-changing dynamic and competitive market; join MEC as we share a new approach to understanding and measuring how consumers make purchase decisions. Using the latest thinking in decision-making psychology, MEC Momentum provides deep insights into emotional engagement, brand commitment and the real drivers of brand choice.

Damian Thompson Global Head of Consumer Insight, Analytics and Insight, MEC

Pele Cortizo-Burgess Global Director, Integrated Planning, MEC

Damian Thompson

Pele Cortizo-Burgess

01:00 ^PM

Data & Analytics Digital Mobile Technology Advertising That Learns

Lucille's at B.B. King Blues Club

This session takes a look at the impact of artificial intelligence on the digital-advertising industry, particularly with the rise of programmatic buying and RTB. Rocket Fuel will address the challenges advertisers face in a world drowning in digital data. We'll talk about how AI technology can help advertisers dramatically improve and automate their campaigns across the web, social, video and mobile. Result: Advertising That Learns.

Eric Porres CMO, Rocket Fuel

Eric Porres

1:15 ^PM

Mobile Nokia: Creating Brand Conversations

Times Center Hall

Join Nokia US and Cohn & Wolfe NA as they explore the role of advocacy marketing in the success of Nokia. The once dominant leader in mobile phones, Nokia is now regaining its market leadership with advanced technologies and design features. A dynamic duo will discuss how the team put together an integrated plan that gathered influencers and advocates in unique partnership programs.

Jim Joseph President, Cohn & Wolfe NA

Valerie Buckingham Head of Marketing, North America, Nokia US

Jim Joseph

Valerie Buckingham

1:30 ^PM

CMO Congress Executive Leadership Series

The Friar's Club

CMO Congress Executive Thought Leadership Session featuring:

Creativity Drives Business

Marketing: An Outsider’s Inside View

Creativity Reinvents a Leader: The Easton Baseball Story

Everyone Must Be Creative

Sparkstarters: Unleashing the Creative in Everyone

Rick Boyko Founder, Sparkstarters

Cindy Gallop CEO, Make Love Not Porn / If We Ran the World

Joe McCarthy President, Dir. of Strategy, Collins

Steve Wilhite CMO, Medidata

Ivan Wicksteed SVP & Global CMO, Old Navy

Chris Zimmerman President, Easton Sports

Rick Boyko

Cindy Gallop

2:00 ^PM

Data & Analytics Mission Impossible III: Inside Snowden & Beyond

Liberty Theater

Privacy remains the most complex issue facing the advertising & media business. MI III, Advertising Week's annual privacy forum, opens the black box of Edward Snowden with The Guardian, which broke the biggest global story in recent memory. The Seminar is rounded out with a select group of experts on privacy public policy looking at both Washington DC and Brussels.

James Harlan Koenig CIP, Practice Leader, Privacy & Identity Theft, PwC

Peter Kosmala Senior Vice-President, Government Relations, 4A's

Tim Lefroy Chief Executive, Advertising Association

Dick O'Brien EVP & Director of Government Relations, 4A's

Guy Phillipson Chief Executive, IAB UK

Alan Rusbridger Editor in Chief, The Guardian

Ronald Urbach Chairman, Davis & Gilbert LLP

Alex Wagner Host, Now with Alex Wagner on MSNBC

James Harlan Koenig

Peter Kosmala

2:00 ^PM

Mobile Tech Showcase & Networking

Times Center Hall

Learn and network with 30+ mobile start-ups.

02:00 ^PM

Branded Entertainment Digital Technology Live Life Live

Hard Rock Cafe

The digital technology platforms and pathways of today allow people and ideas to be closer together than ever before. The web has eliminated distance – between places, between people and between thoughts and actions. An in depth look at the era of live experiences and it's implication on consumers, marketers and publishers.

Susan Lyne CEO, AOL Brand Group

Patty Hirsch VP and GM, College Sports & Advanced Media Division, CBS Interactive

Joe Killian Impresario, Executive Producer, Media & Entertainment, Radical.Media

John Sykes President of Entertainment Enterprises, Clear Channel

Russell Wallach President, Live Nation Media & Sponsorship

Susan Lyne

Patty Hirsch

2:00 ^PM

Creativity Mobile Balls of Steel... & Other Essentials to Launch a Successful Start-up

Times Center Stage

“Start-Ups” are all the rage right now. We hear about the success stories and the big money being made. But, how do you start a company? How do you take an idea and bring it to life? What type of supporting cast do you need? What happens when it fails and succeeds? What is the inside life of a start-up look like and at what point do you engage with PR, Media, Branding and Advertising partners to bring your start-up baby out into the world?

Michael Dubin Founder, Dollar Shave Club

Matthew Loyd Co-Founder, Mosey

Peter Shapiro Founder, Brooklyn Bowl

Alexandra Wilkis Wilson Founder & Head of Strategic Alliances, Gilt

Michael Dubin

Matthew Loyd

02:00 ^PM

Creativity Digital Unlocking Client Creativity

B.B. King Blues Club

Co-creation is how we truly get to learn what's in our client's mind. What are they thinking? How do they see the campaign coming to life? What kind of advertising do they like? It’s all about the journey, and sometimes even getting things wrong.

Jennifer Rooney CMO, Network Editor, Forbes

Nancy Hill President & CEO, 4A's

Peter Hempel President & CEO, DDB New York

Rebecca Rehder Account Director, DDB New York

Rob Horton Director, Marketing, PPG Architectural Coatings

Terry Young CEO & Founder, Sparks and Honey

Jennifer Rooney

Nancy Hill

02:00 ^PM

Creativity Data & Analytics Don't Choke on the Data: How to rise above the information layer when creating customer experiences

Lucille's at B.B. King Blues Club

We love data. We feed off its ability to create new opportunities, to point us in the right direction, to ostensibly read customer’s minds and dazzle them with relevance. But all too often, somewhere amidst the volumes of collected and measured information, we can lose sight of the soul of an experience. At that point, creative intuition must take over and forge a path toward the human element of our messages.

Bart Heird Interactive Creative Director, Merkle, Inc.

Ed Illig VP, Group Creative Director, Merkle, Inc.

Bart Heird

Ed Illig

02:30

Data & Analytics Mobile Mobile Advertising: Roadmap or Roaming?

Times Center Hall

Mobile advertising is the fastest-growing segment but still lags far behind other significantly less targeted mediums. Will mobile advertising ever reach its potential? The answer lies in rectifying the issues of disparate tools, networks/exchanges, developing useful analytics and improving the customer experience. Hear from industry leaders including a premier advertiser, publisher, an ad network and data analytics to discuss capitalizing on mobile advertising.

Crid Yu Vice President and Managing Director of North America, InMobi

Eric Hadley SVP Sales Strategy & Marketing, The Weather Company

John Swadener Principal, Customer Impact Consulting, PwC

Michael Rosen VP Online & Mobile Sales, AT&T AdWorks

Nada Stirratt Chief Revenue Officer, Acxiom

Tim Reis Head of Mobile Solutions, Google Inc.

Crid Yu

Eric Hadley

3:00 ^PM

Creativity Education 4A's Competitive Edge Series

B.B. King Blues Club

The 4A’s Competitive Edge Series convenes thought leaders to present strategic innovative practices for business optimization: engaging and retaining the industry’s rising stars; leveraging partnerships with diverse suppliers to increase revenue and growth; and connecting women, buying power and brands.

Charles Barkley All-Star, NBA

Andrew Benett Global President, Havas Worldwide

Bill Koenigsberg CEO, Horizon Media

Anita Laney CEO, Professional Partnering Solutions

Marianne Malina President, GSD&M

Maureen Sullivan SVP & GM Lifestyle Brands, AOL

Jennifer Siebel Newson Writer, Director & Executive Producer, Miss Representation

Brian Quirke CFO, N.A., DDB Worldwide

Ruben Dario Taborda Chief Procurement Officer, Johnson & Johnson

Javier Jimenez Co-Founder & CEO, Mirada

Charles Barkley

Andrew Benett

3:00 ^PM

Creativity Storytelling From Campaigns to Content Platforms: Brand Storytelling for an Always–On World

Hard Rock Cafe

Join SapientNitro in a discussion around the shift from campaigns to content with today’s top marketers from Verizon, Unilever, Intel and GE. This panel discussion will challenge marketers to explain with current examples on what they are doing to meet the demand of original content across all touch points to resonate with today’s connected consumers.

Alan Schulman VP, Global Digital Marketing & Brand Content, SapientNitro

Laurie J. Koehler Consumer Campaigns Activation Manager, Intel Corporation

Beth Mulhern Executive Director, Digital Experience, Verizon

Debbie Weinstein Global Director of Media, Unilever

Alan Schulman

Laurie J. Koehler

03:00 ^PM

Mobile Predictive Advertising: The Mobile Advantage

Lucille's at B.B. King Blues Club

Mobile advertising is undergoing a paradigm shift from behavioral targeting and retargeting to predictive targeting, for good reason. Predictive advertising gives mobile campaigns the advantage once thought lost without the digital cookie. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more!

Daniela Lupton Director of Strategy, AdTheorent

Charlotte Gutman Asst. Manager of Digital Media & Investment, L'Oreal USA

Jesse Missad Director of Connected Platforms: Mobility & Device , PHD

Jason Newport SVP, Head of Mobile Strategy, Carat

Craig Weinberg Mobile Practice Lead, Mindshare

Daniela Lupton

Charlotte Gutman

3:00 ^PM

Creativity Mobile The BIG Myth

Times Center Stage

Big agencies and even bigger holding companies are using big ideas and big data to serve the needs of big clients. But when it comes to holding companies, their agencies and the ideas and data they use, which version of "big" will really help their clients?

Bob Greenberg Founder, Chairman & CEO, R/GA

Nick Law Global Chief Creative Officer, R/GA

Bob Greenberg

Nick Law

3:15

Mobile Business Insider Masters of Monetization: Mobile

Times Center Hall

Leading practitioners in the booming mobile arena on driving revenue and growing impact.

Pete Spande CRO, Business Insider

Patrick Albano VP Mobile, Social & Innovation, Yahoo!

Bill Clifford CRO, SessionM

Brad Smallwood Head of Measurement & Insights, Facebook

Marcus Startzel CRO, Millennial Media

Michele Tobin VP Global Brand Partnerships & Advertising, Rovio Entertainment

John Trimble CRO, PANDORA

Pete Spande

Patrick Albano

4:00 ^PM

Creativity Education Native Ad Forum

Liberty Theater

Presented by BuzzFeed & Sharethrough

Digital Advertising Will Never Be the Same and That's a Good Thing

Jonathan Perelman of BuzzFeed and Dan Greenberg of Sharethrough begin the day by providing a quick overview of the evolving branded content and native advertising landscapes.

Jonathan Perelman VP Agency Strategy & Industry Development, Buzzfeed

Evan Giamanco Sr. Dir., Marketing & Operations, PEOPLE

Eddy Morretti CCO, Vice

Christine Osekoski Publisher, Fast Company

Dan Griffis Dir. Strategic Partnerships, Events & Lifestyle Marketing, Target Corp

Dan Greenberg CEO, Sharethrough

Derek Gottfrid VP Product, Tumblr

Patrick Keane President, Sharethrough

Jason Goldberger SVP, Target.com

Jack Krawczyk Dir. Product Management, Pandora

Jim Squires Dir. of Product Marketing, Facebook

Chad Stubbs Head of Digital Engagement & Integrated Media, PepsiCo

Jon Williams Global Head of Agency Relations, LinkedIn

Jonathan Waecker Director of Strategy, Zynga

Evan Giamanco

4:00 ^PM

Mobile Cross Screen Summit

Times Center Hall

Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.

Steven Rosenblatt CRO, Foursquare

John Bernardo VP and Director, Integrated Content, The Story Lab

Jon Cooke Director of Sales, Jumptap

Craig Elbert VP of Marketing, Bonobos

Jeff Gerttula GM, CBSSports.com

Joshua Koran SVP of Product Management, Turn

Dr. Michele Madansky Independent Research Consultant, Michele Madansky Consulting

Lovina McMurchy GM, Skype Advertising

Jack Marshall Editor, Digiday

Ittai Shiu Executive Director, Product Strategy & Operations, Exponential

Stuart Sproule President, TBWA\Digital Arts Network

Steven Rosenblatt

John Bernardo

04:00 ^PM

Data & Analytics Bloomberg Top Brass

Hard Rock Cafe

Redefining leadership in the ever-changing global landscape.

Betty Liu Television Anchor, Bloomberg

Matt Freeman Operating Partner, Bain Capital

Luca Lindner President, Americas, Middle East & Africa & Office of the Chairman, McCann Worldgroup

Susan Lyne CEO, AOL Brand Group

Nigel Morris CEO, Aegis Media Americas & EMEA

Kathleen Saxton CEO, The Lighthouse Company

Peter Vesterbacka CMO, Rovio

Betty Liu

Matt Freeman

04:00 ^PM

Data & Analytics Digital Technology Video What's Your Brand Story?

Lucille's at B.B. King Blues Club

Consumers have the power of choice: when, how, why and where to engage with a brand. Relaying a compelling brand story via digital video is more important than ever. Learn how to create a story that engages your most relevant audiences and measure its effectiveness in this session.

Seraj Bharwani Chief Analytics Officer, Visible Measures Corp.

Stephen DiMarco CCO, CMO, Millward Brown Digital

Seraj Bharwani

Stephen DiMarco

04:00 ^PM

Storytelling Digital Storytelling

Times Center Stage

In a world where consumers are more empowered than ever, how can companies, brands and individuals effectively reach consumers with their message? Eileen Naughton of Google and Jon Kamen of @radical.media explore the power of storytelling for brands, providing diverse yet complementary perspectives on engaging consumers. The latest industry case studies, trends and insights help shed light on how successful brands are using storytelling to stand out among the competition.

Jon Kamen Chairman & CEO, @radical.media

Eileen Naughton VP, Global Accounts & Agencies, Google Inc.

Jon Kamen

Eileen Naughton

5:00 ^PM

Creativity Digital My Best Worst Idea

Times Center Stage

A freelancer demands to see Dan Wieden a) without an appointment and b) on horseback. The best brief of all time gets ruined by Gilbert Gottfried. George Lois talks Mickey Mantle and Joe Namath into temping. Russian billionaires make threatening phone calls to a creative team. They want their tiny giraffe… right now.

They all started as good ideas. Then what?

George Lois Advertising Legend

Matt MacDonald CCO, JWT New York

Darren Moran CCO, Havas Worldwide New York

Vivian Rosenthal Founder and CEO, Snaps!

George Lois

Matt MacDonald

5:00 ^PM

Digital Getting Digital Right: What every media planner needs to know

Lucille's at B.B. King Blues Club

We are creating and optimizing more digital media than ever before. Consumers are accessing more content from multiple screens. And more data gives us more to measure. Marketers still struggle with advertising ROI because of the difference in which media is planned and measured, in a bigger digital ecosystem, across multiple platforms.

05:00 ^PM

Creativity Total Market Strategy: Top Marketers' Not-So-Secret Weapon

Hard Rock Cafe

You’ve heard the term… and you’ve probably also heard different interpretations of its meaning. Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation. Top consumer marketers talk about what Total Market Strategy means to their business, and share examples of how they are using it to drive sales growth.

Jackie Woodward VP Marketing and Media Services, MillerCoors

Nadine McHugh VP Global Integrated Media Communications , Colgate Palmolive

Sam Thielman Staff Writer, Adweek

Tony Pace Chief Marketing Officer, Subway Franchisee Advertising Fund Trust

Jackie Woodward

Nadine McHugh

05:30 ^PM

AW Connects

Times Center Hall

Advertising Week’s official nightly Delegate networking event live from the Advertising Week Experience.

Open to all Delegates & Super Delegates

7:00 ^PM

Opening Gala with Amazon

David H. Koch Theater at Lincoln Center

The VIP Event of The Week takes place on the historic campus of Lincoln Center.

Presented in partnership with Amazon Media Group

08:00 ^PM

Loud Live!

Best Buy Theater

Advertising Week’s 10th Anniversary opening concert hosted by Funkmaster Flex.

Presented by Emmis Communications

08:00 ^AM

IAB MIXX Conference & Expo

Crown Plaza Hotel

Advertising is ________? Everything you know about marketing and media is changing. We can't continue to apply old definitions, concepts, and structures to a new world simultaneously fragmented and united by digital technologies. To do advertising right in a digital world, we must redefine what it is. The IAB MIXX Conference & Expo brings together a brain trust of industry experts to discuss, debate, and ultimately decipher what it all means.

Marissa Mayer President & CEO, Yahoo!

Sir Martin Sorrell CEO, S4 CAPITAL

Brian King Global Brand Officer, Marriott International

Colleen DeCourcy Global Co-Executive Creative Director, Wieden+Kennedy

PJ Pereira Co-Founder and Chief Creative Officer, Pereira & O'Dell

Jean-Philippe Maheu Managing Director, Global Brand and Agency Strategy, Twitter

Andy Forssell Acting COE & SVP, Hulu

Charlie Rose Journalist

Marissa Mayer

Sir Martin Sorrell

08:30 ^AM

OMMA Global

New York Marriott Marquis

OMMA Global covers the spectrum of online, media, marketing and advertising with a collection of four conferences over two days: OMMA Mobile, OMMA Social, OMMA Video and OMMA Display. Attendees will have access to C-Level keynotes and panel discussions.

Lori Hiltz CEO, North America, Havas Media

Jeff Jarvis Author, Public Parts

Miles Nadal Founder & CEO, MDC Partners

Lisa Shalett Head of Brand Marketing and Digital Strategy, Goldman Sachs

Joe Tripodi CMO, The Coca-Cola Company

Lori Hiltz

Jeff Jarvis

09:00 ^AM

Creativity Education Here Are All the Black People

Metropolitan Pavilion

Here Are All the Black People, the groundbreaking multicultural career fair whose mission is to provide concrete, real-world solutions to the lack of diversity in advertising, returns this year for a dynamic multicultural and learning experience.

The event features panels, portfolio reviews, a live talent pitch session and recruiting stations.

Rei Inamoto CCO, AKQA

Kinny Edwards , Tribal DDB

Jimmy Smith Chairman, CEO/CCO, Amusement Park

Jose Molla , la comunidad

Richard Ting , R/GA

Perry Fair Chief Creative Officer, JWT Atlanta

Justin Racz , Helix Agency

Casey Neistat , Director

Alex Brownstein , Huffington Post

Suroosh Alvi , Vice

Rei Inamoto

Kinny Edwards

11:30 ^AM

Creativity Ad Club Honors Kick-Off Luncheon

Best Buy Theater

The AD Club of NY’s

ADVERTISING WEEK HONORS

10th Anniversary Kick-off Luncheon for Advertising Week

Sponsored by Fast Company and Clear Channel

Join The AD Club as we host the annual kick-off luncheon for the world’s premier annual gathering of marketing and communications leaders in NYC.

Bob Greenberg Founder, Chairman & CEO, R/GA

Bob Pittman Chairman & CEO, Clear Channel

Bob Safian Editor & Managing Director, Fast Company

George Fertitta CEO, NYC & Company

Isabella Rossellini Filmmaker

Katherine Oliver Commissioner, Mayor's Office of Media & Entertainment

Mario Batali Chef, Entrepreneur & Founder, MBG

Bob Pittman

2:00 ^PM

Mobilizing Insights around the World

ARF

Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. ARF brings together industry leaders from marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a global business impact.

Taimour Azizuddin Global Research Analyst, InMobi

Monica Bannan VP, Product Leadership, Mobile, The Nielsen Company

Artie Bulgrin SVP, Research and Analytics, ESPN

Catherine Gardner Relationship Manager, WARC

Peter Orban EVP, Innovation, Mobile & Social Research, ARF

Greg Stuart President/CEO, Mobile Marketing Association

Taimour Azizuddin

Monica Bannan

TC Stage

TC Hall

Liberty Theater

Hard Rock

BB King's

Lucille's

W Hotel

Branded Entertainment

Creativity

Data & Analytics

Digital

Education

Innovation

Mobile

Social

Start-Ups

Storytelling

Technology

Video

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