In this session...
“Blurred lines” is the song of the summer... and the name of the game when it comes to how people consume media. However, media plans and ad spend remain largely silo'd, and truly integrated cross-platform campaigns are still rare. In this session, we will share findings from a new ANA/Nielsen joint study on cross-platform advertising, as well as some exciting insights to help media buyers plan, execute, and measure advertising across screens. Industry leaders will then take the stage to provide their no-holds-barred perspectives on what's really needed to take cross-platform advertising from hype to reality.
