In this session...
A freelancer demands to see Dan Wieden a) without an appointment and b) on horseback. The best brief of all time gets ruined by Gilbert Gottfried. George Lois talks Mickey Mantle and Joe Namath into temping. Russian billionaires make threatening phone calls to a creative team. They want their tiny giraffe… right now.
They all started as good ideas. Then what?
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Join JWT CCO Matt MacDonald and his guests for an hour of hilarious/heartbreaking stories about what happens when the ideas we love break our hearts, the lessons learned, and how — maybe — they pivoted to something great. Appearing onstage — George Lois, Vivian Rosenthal and Darren Moran. With stories from Jeff Goodby, Perry Fair, Wayne Best, Kathy Hepinstall and more.
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