In this session...
Presented by BuzzFeed & Sharethrough
Digital Advertising Will Never Be the Same and That's a Good Thing
Jonathan Perelman of BuzzFeed and Dan Greenberg of Sharethrough begin the day by providing a quick overview of the evolving branded content and native advertising landscapes.
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The Rebirth of Sponsored Content
This isn't your grandfather's advertorial. Sponsored content is now some of the most shareable and creative content on the web. Hear from the publishers and brands that have teamed up to make it happen and their evolved thinking about the partnership between brands and publishers.
Jonathan Perelman, VP Agency Strategy and Industry Development, BuzzFeed
Evan Giamanco, Senior Director, Marketing & Operations, PEOPLE
Eddy Morretti, CCO, Vice
Patrick Keane, President, Sharethrough
Chad Stubbs, Head of Media, PepsiCo
Authenticity in Custom Content Partnerships
Everyone is talking about custom content these days, but one crucial piece of the puzzle not discussed is authenticity, from a brand and media perspective. Fast Company and Target will explore how major brands can work with publishers in an authentic way, to create true custom content that both engages the publication's readership and provides value to the marketer from a branding perspective.
Christine Osekoski, Publisher, Fast Company
Jason Goldberger, Senior Vice President,
Dan Griffis, Director of Strategic Partnerships, Events & Lifestyle Marketing, Target Corp.
Brand Advertising for the Modern Internet
As creative evolves, so must its media counterpart. This talk will give an overview of the newly formed native media landscape, and illustrate how ad formats have been re-invented for the modern web.
Dan Greenberg, CEO, Sharethrough
Designing Ad Products for a Life In-Feed
The top social platforms discuss the evolution of their in-feed advertising products and how they view the role of brands within their respective content streams.
Derek Gottfried, VP Product, Tumblr
Dan Greenberg, CEO, Sharethrough
Jim Squires, Dir. Product Marketing, Facebook
Jon Williams, Global Head of Agency Relations, LinkedIn
Going Native in Games, Music and Sports
Prominent media companies across the gaming, music and sports verticals will discuss how they adapted their advertising options to be truly native to their respective platforms.
Jack Krawczyk, Director of Product Management, Pandora
Jonathan Waecker, Director of Strategy, Zynga
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