Jim Squires

Jim Squires is director of product marketing at Facebook, focusing on the company's products for brands and advertisers. He played a key role in the development and launch of Sponsored Stories, one of the first native ad formats, and the introduction of sponsored content in News Feed and mobile. Before Facebook Squires headed up product at Mixercast, a startup that enabled brands to use widgets as a promotional vehicle, and Ning, a social networking platform. Prior to that he was director of product management at Yahoo, where he developed the company's video, entertainment and broadband products. He originally joined Yahoo in 1999 with the acquisition of Broadcast.com, an early video startup based in Dallas. Squires holds a bachelor's degree in marketing from Texas Christian University and an MBA from the University of California, Berkeley.