In this session...
As an industry, we’ve made great strides in targeting online behavior and demographics, but advertising is at a point where Big Data is starting to feel like Big Brother to the consumer. In fact, we’re at a point where digital marketing may be killing itself. So what is the answer? The next evolution in media combines location technology and consumer empowerment to aggregate the hand-raisers and reach the consumers who are ready and willing to receive our messages.
Waste-free advertising stops the erosion of consumer trust and creates relevant, actionable advertising for marketers. Learn how you can save digital marketing from itself – as well as other important lessons about how a media revolution can stop destroying consumer trust - before it’s too late. Featuring visionaries from PlaceWise Media and other industry luminaries.