In this session...
Advertising is a business of people and a business of relationships... we hear it all the time. We all know that good relationships between agencies and clients lead to trust, which leads to creative freedom.
So why do we still find that often agencies and clients don’t have deep relationships, or that they still have an us vs. them mentality?
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Sponsored by The VIA Agency, please join us as we put client agency team couples from GE and BBDO, Mekanism and Pepsi, Unilever and VIA to the test in a newlywed-style game show format. We plan to have a lot of fun, a few laughs — and find some good insights along the way.
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