In this session...
Consumers have the power of choice: when, how, why and where to engage with a brand. Relaying a compelling brand story via digital video is more important than ever. Learn how to create a story that engages your most relevant audiences and measure its effectiveness in this session.
Four experts address:
- Why video storytelling trumps advertising
- How to create the best story for your brand
- Which stories get the best brand lift and why
- How to determine the best media strategy for optimum results
- New measurement and analysis techniques