In this session...
We are creating and optimizing more digital media than ever before. Consumers are accessing more content from multiple screens. And more data gives us more to measure. Marketers still struggle with advertising ROI because of the difference in which media is planned and measured, in a bigger digital ecosystem, across multiple platforms.
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Join us and hear how our panel of publisher, brand and agency experts are challenging the current industry formula for advertising optimization and finding success.
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