In this session...
Mobile advertising is undergoing a paradigm shift from behavioral targeting and retargeting to predictive targeting, for good reason. Predictive advertising gives mobile campaigns the advantage once thought lost without the digital cookie. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more!
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Behavioral targeting and retargeting campaigns are taking a back seat to mobile predictive targeting technology, for good reason. Predictive mobile advertising gives branding, awareness and performance campaigns the advantage once thought lost without the digital cookie. Mobile RTB allows brands and agencies to take advantage of real-time predictive models that gather information from post-click rich media engagement, view-through rates on video, and real-time modeling off brand studies, to name just a few. Using the latest in predictive targeting technology, brands are able to increase awareness and engagement, while driving performance across campaign KPIs. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more!
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