Learn how innovative companies such as Adobe Systems, Pinterest, and VivaKi are using Amazon Web Services (AWS) to drive big business value without the big costs. Learn how each company is using the AWS Cloud and big data services, like Amazon Redshift and Amazon Elastic MapReduce, to make fast, data-driven, and cost-effective business decisions.
By Invitation Only.
Head of Worldwide Marketing, Amazon Web Services, Amazon
Discover the story behind the collaboration that has driven the evolution of a global icon.
Transforming an established, highly recognized brand is incredibly challenging and intimidating, but it's also necessary to remain relevant and resonant. Over the past few months, ABSOLUT has embarked on a journey to reconnect with Millennials. This is the story of how ABSOLUT & Sid Lee tackled the challenge of reinterpreting an icon, and challenging the status quo in the process.
Industry luminaries unite for an intense debate on how mobile is fundamentally changing the way marketers think about engaging consumers through smartphones and tablets. What is working, what is not working and how forward-thinking brands are benefiting by fully embracing this highly personalized medium.
Global Chief Media Officer, Universal McCann
SVP of Media, DigitasLBi
CEO, Furious Minds
CEO & Founder, InMobi
Manager of Interactive, Mars Chocolate US
Join Shelly Palmer as he takes you on a Virtual Tour of the Connected World. You'll travel to a connected home, workplace, shopping center, super market, municipal space and park through a series of live narrated, custom curated videos. You'll see product demonstrations which illustrate the remarkable changes in consumer behavior empowered by technology and, learn how advertising and marketing must adapt.
It's never been more difficult to attract and retain world class talent. Charles Day of The Lookinglass will lead an extraordinarily influential and diverse group of industry leaders as they each describe their own best practice for winning the talent wars, and respond frankly in an extended Q&A with the audience.
CFO, MDC Partners
VP Brand Strategy, Trip Advisor
Founder, The Lookinglass
CEO / USA, Grace Blue
CCO, Calvin Klein
CCO, Leo Burnett
Chairman and CEO of the Americas, BBDO
In our increasingly mobile world, people are connecting across multiple devices, purchase paths are becoming more complex, and the traditional “conversion” is being redefined. This presents both challenges and opportunities for marketers as we strive to meet and engage consumers today. This panel will lead a discussion on how we can and should be connecting across touch points, how to tackle challenges of attributing across channels, and how to stay ahead of the curve.
Associate Director, iProspect
Director of Marketing, YouTube & Mobile Ads, Google Inc.
Group Product Manager, Mobile Ads, Google Inc.
Everyone’s trying to reach millennials. Yet very few to do it effectively. This is your chance to hear from the new powerhouses of modern media for the millennial generation. Editors and executives from Buzzfeed, CollegeHumor, and Flavorpill will share how they’ve created off-the-charts engagement within this all-important audience. Don’t miss this view into what these brands are doing right.
President & Co-Founder, Mental Floss
VP Agency Strategy & Industry Development, Buzzfeed
“Blurred lines” is the song of the summer... and the name of the game when it comes to how people consume media. However, media plans and ad spend remain largely silo'd, and truly integrated cross-platform campaigns are still rare. In this session, we will share findings from a new ANA/Nielsen joint study on cross-platform advertising, as well as some exciting insights to help media buyers plan, execute, and measure advertising across screens. Industry leaders will then take the stage to provide their no-holds-barred perspectives on what's really needed to take cross-platform advertising from hype to reality.
Global Head, Advertiser Solutions, Nielsen
EVP Insights and Media Strategy, NBC
VP Research Analytics, Specific Media
Global Chief Performance Officer, Universal McCann
Consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial — and being an activist consumer is no longer a minority pursuit. Wolff Olins and Flamingo uncover the behaviors moving from the fringe to the mainstream. Come join our conversation moderated by Wired on the significance of this change in the relationship between people and brands, why it can’t be ignored by marketers, and lessons that can help you profit from the new mainstream.
Senior Editor, WIRED
Director, Brand Design, GE
Vice President, Consumer Planning, Diageo
In a world where Facebook users post 300 million images a day, Instagram logs 8,500 likes a second and YouTube streams 133,000 hours of video every day, it is clear that the visual web is taking over. Picture yourself with TIME and some of the most creative entrepreneurs and executives in the media world for an illustrative journey through the ways marketers and publishers are using photography, video and infographics to create viral content hits.
Co-founder and Chief Strategy Officer, TripleLift
President, Digital, News & Sports Group, Time Inc.
As an industry, we’ve made great strides in targeting online behavior and demographics, but advertising is at a point where Big Data is starting to feel like Big Brother to the consumer. In fact, we’re at a point where digital marketing may be killing itself. So what is the answer? The next evolution in media combines location technology and consumer empowerment to aggregate the hand-raisers and reach the consumers who are ready and willing to receive our messages.
Chairman and CEO, PlaceWise Media
Sr. Director, Bing Evangelism, Microsoft Advertising
Successful brands use finesse, engaging tools and compelling content when telling their story online. Join the Ad Council and Google for a spirited discussion on the best practices of building brands online from three diverse perspectives — the media, the nonprofit and the advertiser. Whether it’s to advance your mission or your bottom line, we’ll share case studies on the latest trends and digital strategies that can boost and reinforce your brand.
With an introduction by Peggy Conlon, President & CEO of Ad Council.
VP & Publisher, Advertising Age
President & CEO, Ad Council
Team Lead, Advertising Arts, Google Inc.
EVP, Dir. of Client Services, Ad Council
VP Global Media Innovation & Ventures, Unilever
With 95% of the public online conversation around TV, Twitter is the social soundtrack for television, which has created new opportunities for brands, talent and networks alike. This keynote session will dissect how each of these groups are driving engagement, ratings and revenue, and give audience members a view to the future of this virtuous cycle.
Director, Promoted Content & Partnerships, Twitter
ROKKAN's John Noe (CEO, Managing Partner) & Brian Carley (SVP, Executive Creative Director) will speak to the seismic shift in the scope of responsibilities digital shops are now responsible for and explore the transition from production and development to solving critical business problems for some of the biggest brands in the world. Join us for a relaxed conversation around how we got here and most importantly, where we're all headed. It'll be fun, we promise.
As marketers confront a dramatically shifting media landscape, leveraging key data and insights becomes all the more critical for success in a mobile world. Hear what Facebook has learned from its own mobile transformation and explore top trends in consumers' mobile behavior.
Right now we're all getting our heads around mobile, but what's after that? And what do advertisers need to do to be ready for whatever that is? Editor at Large Brian Cooley will present the opportunities the post-mobile future will bring, including media unification, monetization and next generation interfaces, followed by a roundtable discussion featuring Saatchi, Xbox, Simulmedia and more.
Editor at Large & Senior Pundit, CNET
Advertising Director, State Farm
, Saatchi & Saatchi LA
Dir. Global Digital Marketing & Programming, GE
Social media has radically shifted the way we consume news and entertainment. As consumers turn more and more to mobile and video, Jonah Peretti, co-Founder and CEO, BuzzFeed and guests Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International and Ron Faris, Co-Founder/CEO, Virgin Special Projects will share how brands and marketers have an opportunity to create social content that users want to consume and share.
Co-Founder & CEO, BuzzFeed
B. Bonin Bough
VP Global Media & Consumer Engagement, Mondelez International
Global Chief Content Officer, Universal McCann
Founder/CEO of Virgin Special Projects, Virgin
Advertising is a business of people and a business of relationships... we hear it all the time. We all know that good relationships between agencies and clients lead to trust, which leads to creative freedom.
So why do we still find that often agencies and clients don’t have deep relationships, or that they still have an us vs. them mentality?
As the industry battles on how to make sure its ads are actually viewable, the prolonged debate is disrupting the marketplace. In this workshop, OpenX executives will lead a discussion to explore three unique views on viewability and their approach to solving it – involving representatives from a leading publisher, ad buyer and viewability solutions provider.
New mobile ad formats have begun to emerge that tie-in to the latest trends and consumer behaviors to ignite greater interest and engagement. See how brands can plug into this next phase in the evolution of mobile advertising and build ad campaigns that consumers seek out instead of avoid.
SVP, Innovation & Technology, Hill Holliday
Co-Founder & CEO, SessionM
VP, Consumer Marketing, HBO
VP, Digital Innovation, Content & New Ventures, L'Oréal
VP, North America Director, Activations, ZenithOptimedia
What really motivates Millennial males? How are their opinions shaped? Do all young males speak the same language or can we identify a core group that really drives the conversation? Complex Media, the leading multimedia lifestyle destination for young men, hosts a discussion to shed light on this desirable-yet-elusive group, as well as on the rise of the “Bespoke Male,” a subset of Millennials which is uniquely discerning, connected and influential.
CEO, Complex Media
VP, Marketing, Champs Sports
Editor-in-Chief, Complex Media
Director of Cultural Branding, PepsiCo
Sr. Brand Manager, Mountain Dew
Chief Strategist; Former MTV Head of Strategic Insights, "Astronauts Wanted"
Head of Global Brand and Marketing Transformation, Visa
With great opportunity comes great responsibility. Scott Belsky, Adobe's Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen.
VP of Products & Community, Adobe (Behance)
CCO, Leo Burnett
CTO, Publicis Kaplan Thaler
Chairman & Cofounder, Taxi
Investor, Advisor, Communications Entrepreneur
Are you ignoring half of the purchase journey? The consumer journey has become incredibly complex in an ever-changing dynamic and competitive market; join MEC as we share a new approach to understanding and measuring how consumers make purchase decisions. Using the latest thinking in decision-making psychology, MEC Momentum provides deep insights into emotional engagement, brand commitment and the real drivers of brand choice.
Global Head of Consumer Insight, Analytics and Insight, MEC
Global Director, Integrated Planning, MEC
This session takes a look at the impact of artificial intelligence on the digital-advertising industry, particularly with the rise of programmatic buying and RTB. Rocket Fuel will address the challenges advertisers face in a world drowning in digital data. We'll talk about how AI technology can help advertisers dramatically improve and automate their campaigns across the web, social, video and mobile. Result: Advertising That Learns.
Join Nokia US and Cohn & Wolfe NA as they explore the role of advocacy marketing in the success of Nokia. The once dominant leader in mobile phones, Nokia is now regaining its market leadership with advanced technologies and design features. A dynamic duo will discuss how the team put together an integrated plan that gathered influencers and advocates in unique partnership programs.
President, Cohn & Wolfe NA
Head of Marketing, North America, Nokia US
Privacy remains the most complex issue facing the advertising & media business. MI III, Advertising Week's annual privacy forum, opens the black box of Edward Snowden with The Guardian, which broke the biggest global story in recent memory. The Seminar is rounded out with a select group of experts on privacy public policy looking at both Washington DC and Brussels.
James Harlan Koenig
CIP, Practice Leader, Privacy & Identity Theft, PwC
Senior Vice-President, Government Relations, 4A's
Chief Executive, Advertising Association
EVP & Director of Government Relations, 4A's
The digital technology platforms and pathways of today allow people and ideas to be closer together than ever before. The web has eliminated distance – between places, between people and between thoughts and actions. An in depth look at the era of live experiences and it's implication on consumers, marketers and publishers.
CEO, AOL Brand Group
VP and GM, College Sports & Advanced Media Division, CBS Interactive
Impresario, Executive Producer, Media & Entertainment, Radical.Media
President of Entertainment Enterprises, Clear Channel
President, Live Nation Media & Sponsorship
“Start-Ups” are all the rage right now. We hear about the success stories and the big money being made. But, how do you start a company? How do you take an idea and bring it to life? What type of supporting cast do you need? What happens when it fails and succeeds? What is the inside life of a start-up look like and at what point do you engage with PR, Media, Branding and Advertising partners to bring your start-up baby out into the world?
Founder, Dollar Shave Club
Founder, Brooklyn Bowl
Alexandra Wilkis Wilson
Founder & Head of Strategic Alliances, Gilt
Co-creation is how we truly get to learn what's in our client's mind. What are they thinking? How do they see the campaign coming to life? What kind of advertising do they like? It’s all about the journey, and sometimes even getting things wrong.
CMO, Network Editor, Forbes
President & CEO, 4A's
President & CEO, DDB New York
Account Director, DDB New York
Director, Marketing, PPG Architectural Coatings
We love data. We feed off its ability to create new opportunities, to point us in the right direction, to ostensibly read customer’s minds and dazzle them with relevance. But all too often, somewhere amidst the volumes of collected and measured information, we can lose sight of the soul of an experience. At that point, creative intuition must take over and forge a path toward the human element of our messages.
Interactive Creative Director, Merkle, Inc.
VP, Group Creative Director, Merkle, Inc.
Mobile advertising is the fastest-growing segment but still lags far behind other significantly less targeted mediums. Will mobile advertising ever reach its potential? The answer lies in rectifying the issues of disparate tools, networks/exchanges, developing useful analytics and improving the customer experience. Hear from industry leaders including a premier advertiser, publisher, an ad network and data analytics to discuss capitalizing on mobile advertising.
Vice President and Managing Director of North America, InMobi
SVP Sales Strategy & Marketing, The Weather Company
Principal, Customer Impact Consulting, PwC
VP Online & Mobile Sales, AT&T AdWorks
The 4A’s Competitive Edge Series convenes thought leaders to present strategic innovative practices for business optimization: engaging and retaining the industry’s rising stars; leveraging partnerships with diverse suppliers to increase revenue and growth; and connecting women, buying power and brands.
Global President, Havas Worldwide
CEO, Horizon Media
CEO, Professional Partnering Solutions
SVP & GM Lifestyle Brands, AOL
Jennifer Siebel Newson
Writer, Director & Executive Producer, Miss Representation
CFO, N.A., DDB Worldwide
Ruben Dario Taborda
Chief Procurement Officer, Johnson & Johnson
Join SapientNitro in a discussion around the shift from campaigns to content with today’s top marketers from Verizon, Unilever, Intel and GE. This panel discussion will challenge marketers to explain with current examples on what they are doing to meet the demand of original content across all touch points to resonate with today’s connected consumers.
VP, Global Digital Marketing & Brand Content, SapientNitro
Laurie J. Koehler
Consumer Campaigns Activation Manager, Intel Corporation
Executive Director, Digital Experience, Verizon
Global Director of Media, Unilever
Mobile advertising is undergoing a paradigm shift from behavioral targeting and retargeting to predictive targeting, for good reason. Predictive advertising gives mobile campaigns the advantage once thought lost without the digital cookie. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more!
Director of Strategy, AdTheorent
Asst. Manager of Digital Media & Investment, L'Oreal USA
Director of Connected Platforms: Mobility & Device , PHD
Big agencies and even bigger holding companies are using big ideas and big data to serve the needs of big clients. But when it comes to holding companies, their agencies and the ideas and data they use, which version of "big" will really help their clients?
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
VP and Director, Integrated Content, The Story Lab
Director of Sales, Jumptap
VP of Marketing, Bonobos
SVP of Product Management, Turn
Dr. Michele Madansky
Independent Research Consultant, Michele Madansky Consulting
Consumers have the power of choice: when, how, why and where to engage with a brand. Relaying a compelling brand story via digital video is more important than ever. Learn how to create a story that engages your most relevant audiences and measure its effectiveness in this session.
In a world where consumers are more empowered than ever, how can companies, brands and individuals effectively reach consumers with their message? Eileen Naughton of Google and Jon Kamen of @radical.media explore the power of storytelling for brands, providing diverse yet complementary perspectives on engaging consumers. The latest industry case studies, trends and insights help shed light on how successful brands are using storytelling to stand out among the competition.
Chairman & CEO, @radical.media
VP, Global Accounts & Agencies, Google Inc.
A freelancer demands to see Dan Wieden a) without an appointment and b) on horseback. The best brief of all time gets ruined by Gilbert Gottfried. George Lois talks Mickey Mantle and Joe Namath into temping. Russian billionaires make threatening phone calls to a creative team. They want their tiny giraffe… right now.
We are creating and optimizing more digital media than ever before. Consumers are accessing more content from multiple screens. And more data gives us more to measure. Marketers still struggle with advertising ROI because of the difference in which media is planned and measured, in a bigger digital ecosystem, across multiple platforms.
You’ve heard the term… and you’ve probably also heard different interpretations of its meaning. Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation. Top consumer marketers talk about what Total Market Strategy means to their business, and share examples of how they are using it to drive sales growth.
VP Marketing and Media Services, MillerCoors
VP Global Integrated Media Communications , Colgate Palmolive
Staff Writer, Adweek
Chief Marketing Officer, Subway Franchisee Advertising Fund Trust
Advertising is ________? Everything you know about marketing and media is changing. We can't continue to apply old definitions, concepts, and structures to a new world simultaneously fragmented and united by digital technologies. To do advertising right in a digital world, we must redefine what it is. The IAB MIXX Conference & Expo brings together a brain trust of industry experts to discuss, debate, and ultimately decipher what it all means.
President & CEO, Yahoo!
Sir Martin Sorrell
CEO, S4 CAPITAL
Global Brand Officer, Marriott International
Global Co-Executive Creative Director, Wieden+Kennedy
Co-Founder and Chief Creative Officer, Pereira & O'Dell
Managing Director, Global Brand and Agency Strategy, Twitter
OMMA Global covers the spectrum of online, media, marketing and advertising with a collection of four conferences over two days: OMMA Mobile, OMMA Social, OMMA Video and OMMA Display. Attendees will have access to C-Level keynotes and panel discussions.
CEO, North America, Havas Media
Author, Public Parts
Founder & CEO, MDC Partners
Head of Brand Marketing and Digital Strategy, Goldman Sachs
Here Are All the Black People, the groundbreaking multicultural career fair whose mission is to provide concrete, real-world solutions to the lack of diversity in advertising, returns this year for a dynamic multicultural and learning experience.
The event features panels, portfolio reviews, a live talent pitch session and recruiting stations.
Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. ARF brings together industry leaders from marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a global business impact.
Global Research Analyst, InMobi
VP, Product Leadership, Mobile, The Nielsen Company
SVP, Research and Analytics, ESPN
Relationship Manager, WARC
EVP, Innovation, Mobile & Social Research, ARF
President/CEO, Mobile Marketing Association