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In this session...

Co-creation is how we truly get to learn what's in our client's mind. What are they thinking? How do they see the campaign coming to life? What kind of advertising do they like? It’s all about the journey, and sometimes even getting things wrong.

Even just exploring genres of creative style in the development stage can be extremely helpful. Does the client see it as a humorous campaign? Do they imagine an anthemic approach? It doesn’t mean everyone has to agree, but at least together you get to have relevant and meaningful conversations about the work. View Less

Presented with


Jennifer Rooney CMO, Network Editor Forbes
Nancy Hill President & CEO 4A's
Peter Hempel President & CEO DDB New York
Rebecca Rehder Account Director DDB New York
Rob Horton Director, Marketing PPG Architectural Coatings
Terry Young CEO & Founder Sparks and Honey

Event Details

Event Type Seminar

Track  Creativity   Digital