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In this session...

Successful brands use finesse, engaging tools and compelling content when telling their story online. Join the Ad Council and Google for a spirited discussion on the best practices of building brands online from three diverse perspectives — the media, the nonprofit and the advertiser. Whether it’s to advance your mission or your bottom line, we’ll share case studies on the latest trends and digital strategies that can boost and reinforce your brand.

With an introduction by Peggy Conlon, President & CEO of Ad Council.
Presented by Ad Council and Google
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Presented with


Allison Arden VP & Publisher Advertising Age
Peggy Conlon President & CEO Ad Council
Aman Govil Team Lead, Advertising Arts Google Inc.
Priscilla Natkins EVP, Dir. of Client Services Ad Council
Babs Rangaiah VP Global Media Innovation & Ventures Unilever
David Shing Digital Prophet AOL

Event Details