Mobile use is a delightful disruptor for advertisers, enabling them to geo-target consumers in real-time around the world. Yet numerous questions abound about mobile as a research and marketing tool. ARF brings together industry leaders from marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a global business impact.
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The ARF brings together industry leaders from leading marketers, media companies, agencies, and trade associations to share their research and results on how mobile is making a business impact globally. A wine and cheese networking party will follow.
Presented by The Advertising Research Foundation (ARF)
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