Highlights Calendar Speakers Partners Guide
Europe 2019
Tracks Venues
Monday 3/18
8:00 AM
Brexit: where next for the UK? The Guardian Leadership Breakfast
Ronnie Scott's Jazz Club
The Guardian returns as host for the opening leadership breakfast of #AWEurope 2019 at the iconic Ronnie Scott's.

Join Katharine Viner, editor-in-chief of The Guardian, in conversation with Jane Martinson, Professor of Financial Journalism at City University and former Guardian head of media, discussing Brexit, the role of the media and the changing political landscape.

Open to Super + Platinum Delegates & By Invitation

Katharine Viner Editor-in-chief, The Guardian
Jane Martinson Professor of financial journalism, City University
Katharine Viner
Jane Martinson
9:00 AM
Lessons from the Unexpected Digital Marketing Experts
Impact Makers Stage 1
Join Facebook's VP EMEA Nicola Mendelsohn and famous faces Joe Wicks - The Body Coach, Actress & Britain's Got Talent presenter Amanda Holden and Josie Naughton Co-Founder and CEO of Help Refugees and learn how the panel are challenging best practices and paving new learnings for the ad industry.
Nicola Mendelsohn CBE VP EMEA, Facebook
Joe Wicks CEO, The Body Coach Online Nutrition
Amanda Holden Actress and Television Presenter
Josie Naughton Co-Founder & CEO, Help Refugees
Nicola Mendelsohn CBE
Joe Wicks
9:00 AM
Influencer Influencer Track Introduction
Story Crafters Stage 3
Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…
Oliver Lewis Managing Director, The Fifth
Oliver Lewis
9:15 AM
Influencer Influence Across Platforms
Story Crafters Stage 3
Discover the future of influencer marketing with a panel of experts discussing the latest platforms, content and technology.
Adam Field Head of Global Fan Engagement, Chelsea FC
Andrew Canter Global CEO , BCMA
Emily Young Head of UK, Takumi
James Duffield Senior Creative Producer, Twitch
William Soulier CEO and Co-Founder, Model Village
Adam Field
Andrew Canter
9:15 AM
Brand Innovation The State of Digital Advertising in 2019
Ad Shapers Stage 4
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.

OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.
Gavin Stirrat VP, Partner Services, OpenX
Gavin Stirrat
9:30 AM
View From the Top
Impact Makers Stage 1
IPG and WPP CEO's back to back in a special Advertising Week Europe super-session. A unique opportunity to hear back to back talks directly from the top as IPG Chairman sits down with Bank of America's Anne Finucane followed by an interview with WPP CEO Mark Read led by with Kathleen Saxton.
9:30 - THE CNN CONVERSATION: THE CHAIRMAN'S DESK
On both sides of the Atlantic, corporate leaders are increasingly stepping up to play an important role in solving some of society’s biggest challenges. Elevating initiatives around the UN Sustainable Development Goals – such as empowerment, diversity and inclusion, and sustainable development – is more important than ever for consumers, marketers, talent and investors. CNN Europe Editor Nina Dos Santos is joined in conversation with champions of empowerment and equality, IPG Chairman & CEO Michael Roth, and Bank of America Vice Chairman and Chair of Bank of America Merrill Lynch Europe, Anne Finucane.
Anne Finucane Vice Chairman, Bank of America, Chair, Bank of America Merrill Lynch Europe
Michael Roth Chairman & CEO, Interpublic Group
Nina dos Santos Europe Editor, CNN
10:15 - THE LIGHTHOUSE INTERVIEW: READ BETWEEN THE LINES
A £300 million restructure, a radically evolved brand identity and a change in strategic direction, potentially blurring the traditional lines – where are WPP heading in the next decade?

Mark Read, the new leader at WPP, the world’s largest advertising and media group, became CEO under a global spotlight in September 2018. Promptly expediting the transformation of this immense ship, he has plans to return the business to growth.

Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, for an in-depth, exclusive fireside chat with Mark, discussing his personal journey, vision for the future and how he will ensure success for the business, their enviable list of clients and the 130,000 people he leads.
Mark Read CEO, WPP
Kathleen Saxton CEO & Founder, The Lighthouse Company
Anne Finucane
Michael Roth
9:30 AM
Artificial Intelligence AI Isn't Coming, it's Well and Truly Here
Tech Stars Stage 2
AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.

But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
Rick Edwards Writer and Broadcaster
John Pickles Digital Marketing Optimisation – Programme Lead, Ford
Natasa Tintor Agency Group Director, Mindshare & m/Six , Xaxis UK Ltd
Ruth Zohrer Global Client Lead, BBVA, Mindshare
Paul Martin Vice President Marketing Science, Xaxis EMEA
Mike Campbell Director, WPP, AppNexus, a Xandr Company
Rick Edwards
John Pickles
9:30 AM
Brand Innovation The Power Of Sponsorship
Ad Shapers Stage 4
Hear how one of Britain’s greatest brands has partnered with AEG to transcend culture forever.
Charles Vallance Founder and Chairman, VCCP
Nina Bibby Chief Marketing Officer, O2 UK
Paul Samuels EVP, Global Partnerships, AEG
Charles Vallance
Nina Bibby
9:30 AM
TV Advertising: Time To Survive Or Thrive?
By The Numbers Stage 5
Viewing of broadcast television has fallen consistently since 2012, the profile of its viewers is getting older whilst there are now more subscriptions to Netflix, Amazon and NOW TV than there are to ‘traditional’ pay-TV services. Social media platforms like YouTube are taking up an increasing amount of young people’s viewing time, whilst platforms like Instagram and Facebook occupy an increasing amount of their downtime. What does this mean for the future of TV and the ads that live on it?

There’s no doubt that broadcast television has its place but what's being done to evolve and leverage technology to have smarter advertising opportunities that transcend the big screen. In this panel led by Dylan Davenport, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and should evolve and what creative agencies need to be doing to drive innovation in the space.
Chris Williams CEO, Publicis Media Exchange UK
Dylan Davenport Managing Director, Jungle Creations
Lucy Bristowe Head of Insights and Research, Sky
Mark Trinder Sales Director, Commercial and Online, ITV
Chris Williams
Dylan Davenport
9:30 AM
Attract a Wider Talent Pool by Becoming More Neurodiverse Friendly
Workshop Stage 7
Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.
Akama Ediomi-Davies Director, Global Solutions, Xaxis
Laura Chamberlain Managing Director, Now Advertising
Lucy Hobbs Founder, The Future is ND
Wayne Deakin Executive Creative Director, Huge London
Kate Burnett MD of DMA Talent, DMA
Matthew Trerise Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service
Akama Ediomi-Davies
Laura Chamberlain
10:05 AM
Influencer What the F is an "Influencer"?
Story Crafters Stage 3
The term influencer has become muddled and overused. In some quarters it is becoming a dirty word. It is time to redefine the space and return its meaning back to the origins of influence.

In this session you will hear how the industry has evolved to put real storytellers, showcasing a talent, passion and authority at the centre of niche communities online.
Alex Stedman Freelance Fashion Editor , The Frugality
Anthony Richardson Founder & CEO, Q-83 Technology & AusFit
Elijah Quashie Food Vlogger and Critic, Chicken Connoisseur
Kate Ormerod Editor, Work Work Work
Sara McCorquodale Founder and CEO , CORQ
Oliver Lewis Managing Director, The Fifth
Alex Stedman
Anthony Richardson
10:15 AM
Live With The Independent Group
By The Numbers Stage 5
A special session with Chuka Umunna, the spokesperson for The Independent Group
Chuka Umunna MP, The Independent Group
Ian King Business Presenter , Sky News
Chuka Umunna
Ian King
10:20 AM
How to Grow Like a "Badass Unicorn"
Workshop Stage 7
We all aspire to grow our companies and ourselves as individuals. Doing this effectively is something we'd all like to know the recipe for. In this talk, we'll explore some of the key ingredients I've seen for building success as a founding member of Deliveroo's marketing team. We start with marketing and business strategy, however – crucially – we move on to look at how applying our own unicorn-horn, our "growth-mindset," to our personal selves can be the most powerful tool we have in creating the space to thrive.
Alice ter Haar Senior Manager, EU marketing, Deliveroo
Alice ter Haar
10:30 AM
Artificial Intelligence The Mindset of the Modern Marketer
Tech Stars Stage 2
How we need to think wider, further and higher than ever before.

Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.
Philippa Snare EMEA Head of Global Business Marketing, Facebook
Philippa Snare
10:30 AM
Brand Innovation The Evolution of the CMO Role
Ad Shapers Stage 4
The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Claire Hilton Managing Director, Global Brand and Insight, Barclays
Paul Davies Consumer Marketing Director, Microsoft
Paul English Consulting Principal, Digital Transformation, Ogilvy Consulting
Sarah Ellis Managing Director, Gravity Road
Sarah Warby Inspiring Customer Leader
Claire Hilton
Paul Davies
10:55 AM
Influencer Under the Influence of Trust
Story Crafters Stage 3
Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?

Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
Rachel Botsman Trust Expert & Author
Greg Williams Editor-in-Chief, Wired UK
Rachel Botsman
Greg Williams
11:10 AM
FDX: Future Proofing Brand Decision Making
Workshop Stage 7
We make around 35,000 decisions every single day – from what to watch on TV through to choosing lunchtime sandwich or sushi!

So how can brands be heard through all this mental activity? And which emerging technology opportunities should they be considering to smooth out those pain points within the consumer decision journey? Bringing together our exclusive DX research approach and our highly acclaimed Futures Trends programme, Mindshare reveals how your brand can start to create a future proofed consumer journey.

Julia Ayling Head of Insight, Mindshare UK
Sophie Harding Trends & Insights Director, Mindshare UK
Julia Ayling
Sophie Harding
11:15 AM
Advertising that works in a privacy first world
Impact Makers Stage 1
Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.
Prabhakar Raghavan SVP, Ads & Commerce, Google
Matt Brittin President, EMEA Business and Operations, Google
Prabhakar Raghavan
Matt Brittin
11:25 AM
The Future of Broadcast
By The Numbers Stage 5
Putting the fragments of TV back together again: multi-platform planning for the future.
Kim Younes Marketing & Innovation Director, M6 Publicité
Samantha Glynne VP Branded Entertainment , Fremantle
Stéphane Coruble CEO, RTL AdConnect
Steve Forde Director of Marketing & Experience for Online, ITV
Kate Bulkley Journalist & Media Commentator
Kim Younes
Samantha Glynne
11:30 AM
Artificial Intelligence The Future of People and AI in Advertising
Tech Stars Stage 2
The promise of programmatic marketing hasn’t changed – better targeting, improved efficiencies, and more relevant and personalised experiences. However, efficiencies haven’t been fully realised. The industry is still a mess, technologies are constantly changing with too many or too few options, and there continues to be an overall fragmented experience for the consumer. Automation will continue to streamline efficiencies, but what does this mean for the future of people in advertising?
Chris Keenan Head of Solution Engineering, International, MediaMath
Chris Keenan
11:30 AM
Brand Innovation From Start-up to Fortune 500: Building Disruptive Brands in the Digital Age
Ad Shapers Stage 4
From emerging start-ups to established Fortune 500 companies, the individuals tasked with building memorable brands have easily one of the most scrutinized positions in business today.

Regardless of whether you support a fast growth start up or help lead one of the world’s most respected brands, how marketers innovate to stay ahead and build stronger relationships with consumers in a fragmented digital ecosystem has become one of the biggest challenges companies face today.
Jason Fairchild Co-Founder, OpenX
Jill Kramer Managing Director - Advertising, Accenture
Mike Fox CMO, Culture Trip
Jason Fairchild
Jill Kramer
11:45 AM
Influencer Influencer Marketing: It’s not about WHO anymore
Story Crafters Stage 3
2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
Adam Williams Chief Revenue Officer, Takumi
Arjoon Bose Europe Marketing Head of New Ventures, General Mills, General Mills
Toni Tran Influencer, Fashitect
Ana Thorsdottir Head of Influencer Marketing Strategy, MediaCom
Deborah Holloway Digital Media Manager, Clarins & Clarins Fragrance Group
Adam Williams
Arjoon Bose
11:45 AM
Grazia and WACL Culture + Commerce Luncheon
Fortnum & Mason Piccadilly
Join us to celebrate the sixth year WACL and Grazia have joined forces to present the opening Culture and Commerce lunch of Advertising Week Europe. This year we are looking at how work patterns are fundamentally changing, particularly for women and how we can all better thrive at work.
Hattie Brett Editor, Grazia, Bauer Media
Cathy Newman News presenter, Channel 4 News
Hattie Brett
Cathy Newman
12:15 PM
Why Creativity Loses its Best Female Talent and What to do About it
Impact Makers Stage 1
The IPA's figures show change in diversity is glacial. Why do we lose our best female talent just as they're stepping up to leadership roles? And what can we do to change this? We talk about the impact of a lack of flexible working on women's careers, the perception of 'returners' ('you are only as good as your last job'), bias and what we can do to change this. We look at why brands like Diageo care about the make up of their creative teams and why this step-change must fast-track the industry's drive for equality.
Amanda Farmer Managing Director, VMLY&R
Shilpen Savai Employment Lawyer, GunnerCooek
Syl Saller Chief Marketing Officer, Diageo
Caitlin Ryan Regional Creative Director EMEA, Facebook
Ali Hanan Founder & Creative Director, Creative Equals
Amanda Farmer
Shilpen Savai
12:30 PM
Brand Innovation Building Highly Successful Branded Entertainment Properties with Talent
Ad Shapers Stage 4
With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) - what are the key components that make them a success?

TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.
Chris Maples ,
Ant Middleton TV Star & Best-Selling Author
Paul Tremain Joint Head of Mediacom Beyond Advertising, MediaCom
Maryam Hamizadeh Head of Live, YMU Group
Leon Harlow Director of Brands, YMU Group
Chris Maples
Ant Middleton
1:00 PM
Influencer Four Challenges To Influencer Marketing And How They’ve Shaped The Industry
Story Crafters Stage 3
Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and Co-Founder of influencer marketing platform Influencer, discusses the challenges the industry has faced and why they have, in fact, helped to shape the industry for the better.
Ben Jeffries CEO, Influencer
Ben Jeffries
1:15 PM
Once Upon a Choice…
Workshop Stage 7
At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.

This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.
Dan Efergan Creative Director, Digital , Aardman
Dan Efergan
1:15 PM
Katie Piper's Extraordinary People
Impact Makers Stage 1
Podcasting is booming like never before and in 2018 one of the podcast hits of the year was Katie Piper's Extraordinary People. After her stint on Strictly Come Dancing, the broadcaster, campaigner and author joins Somethin’ Else MD Steve Ackerman for a session that will get under the bonnet of successful podcasts - something the duo should know a thing or two about after a long stint at no. 1 in the Podcast chart for Katie's podcast.
Steve Ackerman Managing Director, Somethin' Else
Katie Piper Broadcaster and Campaigner
Steve Ackerman
Katie Piper
1:30 PM
Artificial Intelligence Creating Voice Experiences That Matter
Tech Stars Stage 2
Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.
James Poulter CEO, Vixen Labs
Patrick Givens VP, Head of VaynerSmart, VaynerMedia
Kathryn Maytham Executive Director of Digital , Warner Bros. Pictures
Jessica Davies UK Editor, Digiday
James Poulter
Patrick Givens
1:30 PM
Brand Innovation Great Marketing Can Deliver Great Impact
Ad Shapers Stage 4
In this session we’ll hear from iconic shoe company TOMS and the ethical advertising platform Good-Loop, how it is infinitely possible to improve the lives of millions of people around the world while creating a for-profit sustainable business model.
Amy Williams CEO, Good-Loop
Lisa Hogg EMEA Marketing Director, TOMS
Amy Williams
Lisa Hogg
1:50 PM
Influencer The Future of Influencer
Story Crafters Stage 3
Jo Burford, Whalar's Head of Creator Solutions, is joined on stage by three coveted influencers to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
Jo Burford Head of Creator Solutions, Whalar
Clym Evernden Creator/Influencer, Whalar
Jade Pearl Influencer/Creator, Whalar
Sofia Salazar Creator/Influencer, Whalar
Jo Burford
Clym Evernden
2:05 PM
Membership and Sponsorship: How to stop chasing your scale.
Workshop Stage 7
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.

In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
Jonny Kaldor Founder, Pugpig
Jonny Kaldor
2:10 PM
How might the #Art of Festivals help avert a #Creativity Crisis in our Schools.
By The Numbers Stage 5
Creative subjects are being rejected by students and low awareness of creative industries doesn't help. Creativity fuels the economy but is a luxury in some schools, a dirty word in others.

Join this workshop with top notch creative gurus and educationalists to understand what could become a 'Creativity Crisis' and what creative people/companies like you can do to help avert it

Like help co-create the grass roots #ARTCONNECTS19 Festival to help our kids find their art and connect communities with schools.
Nick Corston Co-Founder/CEO, STEAM Co.
Mark Earls Herdmeister, Herd Consultancy
Rob da Bank Festival Guru, Camp Bestival
Amelia Richards Commercial Director, Creative Industries Federation
Chrissy Levett Founder + CEO , CREATIVE CONSCIENCE
Nick Corston
Mark Earls
2:15 PM
Women’s Sport: Kick-Starting a Revolution
Impact Makers Stage 1
Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
Dina Asher-Smith , British Athletics
Judy Murray , Judy Murray Foundation
Mims Davies Minister for Sport, Department for Digital, Culture, Media and Sport
Maggie Alphonsi MBE Rugby World Cup Winner, England Rugby
Paul Hayward Chief Sports Writer, The Telegraph
Dina Asher-Smith
Judy Murray
2:30 PM
Brand Innovation Greenpeace - Moving Palm Oil from Unknown to Headline News
Ad Shapers Stage 4
Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.
Hermeti Balarin ECD, Mother London
John Sauven Executive Director, Greenpeace UK
Hermeti Balarin
John Sauven
2:30 PM
Artificial Intelligence The Intersection of Creativity and Artificial Intelligence
Tech Stars Stage 2
A visionary digital prophet and award-winning celebrated creative, a leading AI innovator and a Microsoft AI and machine learning expert. You won't find this line-up anywhere else, so we’re mixing up the traditional panel format giving way to a gameshow-style session featuring leaders armed with buzzers, interrupter cards and million dollar questions. Don't miss what will be an animated and provocative fired-up discussion answering the most significant questions around creativity and AI within the future of advertising
Jason Miller Head of Brand, Microsoft
David Shing Digital Prophet
Daniel Bonner Global Chief Creative Officer, Wunderman
Debbie Vavangas iX Leader UK & Ireland, IBM iX
Milka Kramer Sales Director, UK, Bing
Jason Miller
David Shing
2:40 PM
Influencer Harnessing the Power of Community
Story Crafters Stage 3
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?

Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Adam Harris Director of Custom Solutions Europe, Twitch
Christopher "Sacriel" Ball Streamer and Influencer
Sabrina Rodriguez Global Head of Digital Marketing, Dentsu Aegis Network
Turker Bilgin Senior Global Brand Manager, Unilever
Adam Harris
Christopher "Sacriel" Ball
2:55 PM
The Future Has Purpose: What Social Good Means For Brand Success
Workshop Stage 7
In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.
Jason Harris President/CEO, Mekanism
Lindsay Stein US Editor, Campaign US
Rebecca Baron Social Mission Manager, Ben & Jerry's UK
David Angelo Founder/Chairman, David&Goliath
Gerhard Fourie Director for Global Marketing and Brand Strategy, Aston Martin
Jason Harris
Lindsay Stein
3:10 PM
How Idiot Bosses Ruined Work for the Rest of Us
By The Numbers Stage 5
Coming soon.
Bruce Daisley UK Managing Director, Twitter
Bruce Daisley
3:15 PM
Transformation At Speed
Impact Makers Stage 1
The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior?

Join R/GA’s Global CEO, Sean Lyons, R/GA Founder & Executive chairman Bob Greenberg, and R/GA’s head of strategy for EMEA, Rob Campbell, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.
Bob Greenberg Founder & Executive Chairman, R/GA
Sean Lyons Global CEO, R/GA
Rob Campbell Head of Strategy, EMEA, R/GA London
Bob Greenberg
Sean Lyons
3:30 PM
Artificial Intelligence A New Customer Experience with AI
Tech Stars Stage 2
In 2019 the customer is at the center of everything, and delivering on experience is no longer optional. Marketers are learning to effectively leverage AI to better understand their customer needs and behaviours in real time - and transforming how, when and where they engage with consumers.
Adrian Cutler Director, Global Agency, Microsoft
Emil Bielski Chief Strategy Officer, iProspect UK
Lisa Targett General Manager, TRIBE
Prashant Rao Global Editor, The Atlantic
Adrian Cutler
Emil Bielski
3:30 PM
Influencer Influencer Marketing: Fanning the Fyre or Powering Growth?
Story Crafters Stage 3
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.

But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
Caroline Flack Presenter
Caroline Duong CEO & Founder, Zine
Emily Valentine Influencer & Founder, Stylelobster.com
Paul Scanell Head of Influencer , Inca, Group M's Influencer, Content and Amplification Solution
Paul Tremain Joint Head of Mediacom Beyond Advertising, MediaCom
Caroline Flack
Caroline Duong
3:30 PM
Brand Innovation The Futureproof Factor
Ad Shapers Stage 4
Is your business fit for the future?

We live in turbulent times and to weather an ever-changing set of challenges, companies need to future proof themselves to ensure they keep growing. Hear from two experts about how they are helping businesses innovate for long-term success.
Jon Tipple Global Chief Strategy Officer , FutureBrand
Laure Cucuron General Manager, Terracycle
Jon Tipple
Laure Cucuron
3:45 PM
Difference Matters
Workshop Stage 7
Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority.
Chile Mlemchukwu Associate Director, Content and Partnerships Lead, MediaCom
Nafisa Bakkar Co-founder and CEO, Amaliah
Tag Warner CEO, Gay Times
John Beardsworth Content Director , MediaCom
Lindsey Jordan Head of Media Creativity, MediaCom
Danielle Wootton Head of Marketing, Scope
Chile Mlemchukwu
Nafisa Bakkar
4:00 PM
Right Brain, Left Brain: Data vs Creativity in Video Advertising
By The Numbers Stage 5
"Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty

Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
Will Lowe Creative Director, www.willlowe.work
Jon Westnedge VP EMEA, Taboola
Gareth Holmes UK CEO, Seenthis
Thomas Byrne SVP Agency Services EMEA, Merkle
Will Lowe
Jon Westnedge
4:15 PM
timeTo: Where do you draw the line?
Impact Makers Stage 1
It’s time to end sexual harassment in the advertising industry

Hear from the timeTo steering committee, endorsers and creative team on why now is the time to come together as an industry to tackle sexual harassment.
Pippa Glucklich President, WACL
Helen Calcraft Founder, Lucky Generals
Lorraine Jennings Director of Services, NABS
Stephen Woodford CEO, The Advertising Association
Kerry Glazer CEO, AAR
Pippa Glucklich
Helen Calcraft
4:20 PM
Influencer How To Make Viral Content For Generation Z
Story Crafters Stage 3
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Hannah Anderson Director of Social & Creative, Media Chain
Lucinda Granton Project Management Graduate, Iceland
Hannah Anderson
Lucinda Granton
4:30 PM
Artificial Intelligence Advertising & AI: the Imitation Game
Tech Stars Stage 2
Take part in a world first* with the advertising industry’s own Turing Test. Man and Machine will be pitted against each other and you the audience can play spot the difference.
Games aside, this session will also outline cutting edge case studies from clients that have all embraced AI to work alongside agencies and deliver award winning creative ideas.

*probably!
Mark Boyd Co-Founder, Gravity Road
Sarah Golding President, IPA
Nigel Gwilliam Director of Media Affairs, IPA
Alex Collmer Founder and CEO, VidMob
Alex Newland Co-Founder and Director, Visual Voice
Mike Dodds Global President, Proximity
Roxy Cameron Marketing Lead, Phrasee
Mark Boyd
Sarah Golding
4:30 PM
Brand Innovation Disruptive Influence: The Secrets of Scaling Fast
Ad Shapers Stage 4
Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to fitness, they specialise in establishing trust and building tribes of highly engaged customers – and they do it rapidly.

Brought to you by Seven Hills, the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses using technology to disrupt incumbents and redefine their industries.
Eileen Burbidge Partner, Passion Capital
Priya Guha former British Consul General to San Francisco
Gareth Nettleton SVP of Marketing, Strava
Phil Lloyd CMO, Carwow
Michael Hayman Co-founder, Seven Hills
Darren Goode President, Corporate & Commercial, Elvie
Eileen Burbidge
Priya Guha
4:35 PM
New Rules of Engagement: 3 Unavoidable Trends for 2019
Workshop Stage 7
Space is getting tight in the adland graveyard for well-intentioned yet failed forays into thorny #woke issues.

Meabh will discuss where offense is worth it, whether we’re deluding ourselves over diversity and if our moral compass has shifted to brands once and for all?

Who are the brands that genuinely deliver depth and challenge the superficial?
Meabh Quoirin CEO & Co-Owner, Foresight Factory
Cheryl Calverley CMO, Eve Sleep
Meabh Quoirin
Cheryl Calverley
5:30 PM
AWEurope Mixing Hour
Picturehouse Central
Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.

Open to all Delegates
6:30 PM
AWEurope Opening Gala Celebrating Future Talent powered by Hearst in partnership with AllBright
The AllBright
Join us at The AllBright on Rathbone Place as we celebrate and champion the rising stars from our industry. More so than at any time in modern history, business and society are focused on gender equality and ensuring equal pay and opportunity for all. Advertising Week Europe is proud to be on the front lines, fostering change alongside Hearst and The AllBright for our 2019 Opening Gala.

PRESENTED IN PARTNERSHIP WITH HEARST

Open to Platinum Delegates & By Invitation
100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
Emerald Logo
© 2023  Emerald X, LLC. All Rights Reserved.
ABOUT CAREERS AUTHORIZED SERVICE PROVIDERS DO NOT SELL MY PERSONAL INFORMATION    TERMS OF USE PRIVACY POLICY