In this session...
Space is getting tight in the adland graveyard for well-intentioned yet failed forays into thorny #woke issues.
Meabh will discuss where offense is worth it, whether we’re deluding ourselves over diversity and if our moral compass has shifted to brands once and for all?
Who are the brands that genuinely deliver depth and challenge the superficial?
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Meabh will be joined by Cheryl Calverley, CMO at Eve Sleep. Cheryl's worked on some of the UK’s most iconic brands from Marmite to The AA. She'll be giving her perspective on what marketers can do to leverage trends such as Neo Civility and All Inclusive.
Foresight Factory's sessions are always a guide to explosive trends for the year ahead. This year we will zero in on the censorious consumer mood and expose the opportunities in Neo-civlity, All Inclusive and the Educator Brands that are really setting the marketing tempo.
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What You'll Learn from This Session...
- A real understanding of major consumer shifts in mood and behaviour
- Timely marketing opportunities from a consumer perspective
- In a very noisy world, where are the serious areas of brand investment for 2019
