In this session...
Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.
What You'll Learn from This Session...
- Tactics to identify and prioritize the consumer needs that inform good voice-first experiences.
- How new platform features are enabling innovative experience design.
- How marketers should measure, evaluate, and plan for optimization in this quickly evolving space.
