Events: New York 2014 | Calendar / Advertising Week

8:15 ^AM

Agency The Wall Street Journal & Ad Council Leadership Breakfast: Your CSR Priorities and the Issues of Today

NASDAQ MarketSite

Super Delegates & By Invitation Only.
Cause marketing is no longer a buzz word but integral to companies’ ethos, profits and CSR strategy. When done right, these partnerships can inspire, enhance customer loyalty and employee satisfaction. But what are the key ingredients to a successful cause marketing partnership? How can you measure ROI? Hear from leaders at Unilever, MRY, Chobani and the NBA about trends and tactics that can take cause marketing beyond bracelets and ribbons to deeper engagement & purpose driven marketing.

Peggy Conlon President & CEO, Ad Council

Kathy Behrens EVP, Social Responsibility & Player Programs, NBA

Matt Britton CEO, MRY

Peter McGuinness Chief Marketing & Brand Officer, Chobani

Kathy O'Brien VP, Marketing Services and Skin, Unilever

Peggy Conlon

Kathy Behrens

9:00 ^AM

Agency Innovation Winning: Sir Martin Sorrell

Times Center Stage

Sir Martin Sorrell leads a conversation on winning in today’s competitive landscape featuring a hand-picked supporting cast of visionaries from the sports and technology ecosystem.

Sir Martin Sorrell Chief Executive, S4 CAPITAL

Eric Johnson EVP, Global Multimedia Sales, ESPN

Jim Lanzone President and CEO, CBS Interactive

Russell Wallach President, Live Nation Media & Sponsorship

Lisa Utzschneider Vice President, Global Advertising Sales, Amazon Media Group

Sir Martin Sorrell

Eric Johnson

9:00 ^AM

Innovation Your Brand Center Stage: Harnessing Power of the Arts

Liberty Theater

For decades corporate partners have recognized the value in connecting with sports to increase engagement of their own brands with avid fans. The arts and live entertainment are an untapped frontier of passionate audiences waiting to connect in today’s marketplace. Attend this three-part session to hear from leading live entertainment brands as they explore how to maximize brand and marketing partnerships.

Alison Abels Director of Corporate Sponsorships, New York Philharmonic

Jed Bernstein President & CEO, Lincoln Center

Andy Cohen Host, "Watch What Happens Live"

Meredith Kopit Levien EVP, Advertising, The New York Times

George Leon EVP, Consumer Marketing, Sony Pictures Entertainment

Michael Lynch Head of US Consulting, Repucom

Susan Mock Sponsorship Director, New Orleans Jazz & Heritage Festival

Kristin Patrick Global CMO, Pepsi

Alison Abels

Jed Bernstein

9:00 ^AM

Agency Innovation Creative Carousel

B.B. King Blues Club

Our favorite creative ring master, Paul Woolmington, returns to lead a world-class group of Chief Creative Officers for a thrill ride on the Creative Carousel.

Paul Woolmington Advisor, Advocate, Angel, Co-Founder, Naked Communications Americas

Justin Bolognino Creative Director, SFX Entertainment

Quincy Cherry Chief Creative Officer, UWG-UniWorld Group

Rob Feakins CCO & President, Publicis Kaplan Thaler

Kerry Keenan Partner, CCO, Deutsch NY

Reid Miller ECD, Taxi New York

Rob Reilly Global Creative Chairman, McCann Worldgroup

Paul Woolmington

Justin Bolognino

9:00 ^AM

Mobile The Mobile C-Suite

Times Center Hall

After years of promise, mobile has arrived and is driving brand strategy and consumer connectivity and engagement. A gathering of mobile leaders on emerging trends and where mobile is heading in the year ahead.

Brian Morrissey Editor-in-Chief, Digiday

Megan Clarken EVP, Global Product Leadership, Nielsen

James Connelly CEO & Co-Founder, Fetch

Tim Dunn Director of Strategy & Mobile, Isobar

Josh Engroff Chief Digital Media Officer, The Media Kitchen

Jon Hook Head of Mobile, Mediacom

Carrie Seifer Head of Strategy, Millennial Media

Brian Morrissey

Megan Clarken

9:30 ^AM

Celebrity The Evolution Has Begun: The Relationship Between Media & Celebrity

The Microsoft Stage

Please join the Round Table Creative Media Group (roundtablecmg.com) as we explore the evolutionary relationship between the media and celebrity. This panel will examine the evolutionary role that celebrities now play in today’s minute-by-minute media landscape, with Amy Tunick, President GREY Activation & PR; Peter Davis, Executive Editor at The DAILY, Katherine Plunkett, Managing Director celebrityinteligence.com & fashionmonitor.com moderated by Glenn Johnson, RTCMG co-founder

Katherine Plunkett Managing Director, Centaur Media

Katherine Plunkett

9:45 ^AM

Mobile Reaching the Ever Connected Consumer in Mobile

Times Center Hall

The era of mobile has arrived. As consumers increasingly become “mobile first” with their media consumption, traditional digital media companies have had to evolve.

In this panel presentation, Verizon and leading members of the ad tech community will speak about how they view the new mobile era, give specific examples of companies and campaigns that have figured it out, and provide actionable advice for brands and agencies about how to effectively advertise.

Kyle West Precision Market Insights, Verizon

Jay Askinasi Chief Revenue Officer, Run

Mark Balabanian Vice President, Business & Corporate Development, Turn

Omar Tawakol General Manager Oracle Data Cloud, Oracle Bluekai

Kyle West

Jay Askinasi

10:00 ^AM

Agency Storytelling in Moments that Matter

B.B. King Blues Club

In today’s era of media fragmentation, old models simply don’t work! In a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions. Join Kasha Cacy, U.S. President, UM, for a discussion on how some of the world’s leading brands are turning planning models upside down and creating distinctive moments that matter.

Kasha Cacy President, US, Universal McCann

Kasha Cacy

10:00 ^AM

Digital Video: Disrupting Cross-Media Measurement

Lucille's at B.B. King Blues Club

Digital video is transforming – for the better – as consumers are speedily adopting multiple screens and devices. However, the industry’s inexperience with metrics standards for video is preventing marketers from leveraging its full potential.

Join Exponential as they reveal why marketers should not measure video buying like TV, why we need a metric that is more telling of the user experience, and ultimately, how an engagement methodology is critical to aligning incentives for brands, publishers, and consumers.

Doug Conely Chief Strategy Officer, Exponential Interactive

Doug Conely

10:00 ^AM

Innovation Wired NXT

The Adara Stage at Hard Rock

Connecting with today’s distracted on-the-go consumer has never been more challenging. Progressive, cutting-edge thinkers on the age of disruptive innovation and hitting the ever-elusive target audience.

Frank Rose Correspondent, Wired

Andrew Bruce CEO, Publicis Worldwide, North America

Alex Cameron CEO & Board Director, Keek

Kim Kadlec Head of Global Strategic Partnerships, AOL

Jessica Rodriguez CMO, Univision

Mark Strecker CEO, Amobee

Frank Rose

Andrew Bruce

10:00 ^AM

Innovation Fast Company CEO Conversation

Times Center Stage

Industry leaders on navigating forward, the pace of change, driving results for clients and expanding opportunity as others fight contraction.

Robert Safian Editor, Managing Director, Fast Company

David Kenny Chairman & Chief Executive Officer, The Weather Company

Miles Nadal Chairman & CEO, MDC Partners

Justin Smith CEO, Bloomberg Media

Jim Stengel President & CEO, The Jim Stengel Company

Robert Safian

David Kenny

10:00 ^AM

Innovation Programmatic Programmatic Sophistication: Riding the Next Wave of Innovation

NASDAQ MarketSite

The days of programmatic as the new, but unproven technology are behind us. Given rapid adoption and technological advancements, the industry has moved from its first stage of achieving scale to a new era of programmatic sophistication. What will the next wave of innovation bring? How do we unleash programmatic’s transformative power to capture its full potential promise? Industry experts will explore programmatic's future and the opportunities for buyers and sellers across new screens, formats and business models.

Alex Kantrowitz Reporter, Advertising Age

Tim Cadogan CEO, OpenX

Matt Seiler Global CEO, IPG Mediabrands

Vivek Shah CEO, Ziff Davis, Chairman, IAB

Neil Vogel CEO, About.com

Alex Kantrowitz

Tim Cadogan

10:30 ^AM

Data Programmatic Programmatic Buying: The Wave of the Future or the Latest Shining Object?

The Microsoft Stage

Programmatic buying: the mechanism enabling marketers to upend the purchase funnel and reinvent brand marketing research? You'll hear first hand from heavyweight champions of the Programmatic ecosystem.

Gayle Fuguitt President & CEO, ARF

Steven Wolfe-Pereira CMO, Datalogix

Bryan Chupp Director of Digital Marketing, Pfizer

Ted McConnell Principal, Ted McConnell Consulting, LLC

Brad Smallwood Head of Measurement & Insights, Facebook

Gayle Fuguitt

Steven Wolfe-Pereira

10:30 ^AM

Mobile Mobile Advertising Goes Native

Times Center Hall

More and more brands are awakening to the promise of reaching audiences on their mobile devices with native ad inventory. But how can brands buy this highly customized mobile advertising at scale?

Gregory R. Raifman President, Rubicon Project

Ron Amram Senior Media Director, Heineken

Joe Prusz Head of Mobile, Rubicon Project

Stephanie Sarofian Executive Director, InMobi

Emily Allen Senior SVP, Business Insider

Gregory R. Raifman

Ron Amram

10:45 ^AM

Mobile Programmatic The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native & Video

NASDAQ MarketSite

As we move into the era of programmatic sophistication, consumers rapidly shift to content consumption on smartphones and tablets. Advertisers and publishers must embrace mobile programmatic just as rapidly. A group of leading innovators will take a deep dive into how the fusion of Real-Time Bidding, native, and video can maximize the opportunities mobile programmatic offers.

Mark Bergen Journalist, Advertising Age

Rob Kramer GM, Mobile, OpenX

Steven Shalit VP, Ad Products and Planning, The New York Times

Malene Sam Director, Mobile Media Solutions, CBS Interactive

Chris Smith VP, Emerging Media, Turn

Kevin Weatherman Director, Global Strategic Publisher Sales, MoPub of Twitter

Mark Bergen

Rob Kramer

11:00 ^AM

Celebrity Tasting Table Talks

Liberty Theater

Tasting Table presents a celebrity summit on the topic of "The Chef as Brand" and the evolution of the culinary arts as a major force in pop culture.

Adam Sachs Editorial Director, Tasting Table

Dominique Ansel Chef & Owner, Dominique Ansel Bakery

Mario Batali Celebrity Chef, Entrepreneur, Media Personality

Daniel Boulud World Renowned Chef and Restaurant Owner

Adam Sachs

Dominique Ansel

11:00 ^AM

Innovation Engaging Music Fans Through Brands in the Digital Age

The Adara Stage at Hard Rock

Join Mashable's Brian Hernandez as he discusses with DJ/Producer/Label Head A-TRAK, Andy Cohn, President and Publisher of The FADER and Andrew McInnes, CEO of TMWRK, about how the music industry is teaming up with brands to bring the full artist experience to fans offline and online in the age of streaming, digital downloads and YouTube -- resulting in better sales, better partnerships and better access for music fans to the artists they love.

Brian Hernandez Associate Entertainment Editor, Mashable

A-TRAK , DJ/Producer/Label Head

Andy Cohn President + Publisher, The FADER

Andrew McInnes CEO, TMWRK Management

Brian Hernandez

A-TRAK

11:00 ^AM

Innovation Rethinking Marketing to Women

Times Center Stage

Women today hold the majority of household spending power, yet they often feel that brands don’t understand them. Marketers have an opportunity to speak to women in ways that debunk stereotypes — and re-picture how they’re portrayed in media. Brands can also increase their bottom line in the process. Join Sheryl Sandberg, Jonathan Klein, Joanna Coles and Andrew Robertson for a conversation about how imagery, media and advertising can ignite important cultural shifts.

Joanna Coles Editor in Chief, Cosmopolitan

Jonathan Klein CEO & Co-Founder, Getty Images

Andrew Robertson President & CEO, BBDO Worldwide

Sheryl Sandberg COO, Facebook

Joanna Coles

Jonathan Klein

11:00 ^AM

A Marriage of Mobile & Email: Engaging 15M Users At a Time

Lucille's at B.B. King Blues Club

How do you engage 15 million individuals based on their lifestyle, behavior and interests? Come learn how MyFitnessPal, the #1 health and fitness application, defined and addressed their large scale engagement challenge.

Tara-Nicholle Nelson Vice President of Marketing, MyFitnessPal

Mike Stocker Senior Consumer Marketing Solution Strategist, Marketo

Tara-Nicholle Nelson

Mike Stocker

11:00 ^AM

Agency Click and Shout — Let's Change the World

B.B. King Blues Club

The news is filled with people using social media to effectively raise awareness, make a point and help a cause. But clicking alone is not enough. Social activity doesn’t necessarily translate to tangible social activism.

The real world needs real help—and that comes from people on the ground with a common passion, strengthened by a common voice.

So don’t just click,
CLICK AND SHOUT.

Let’s change the world.

David Sable Global CEO, Y&R

Frank Holland Corporate VP, Advertising & Online, Microsoft

Jesse Singal Journalist, New York Magazine

David Ushery , NBC News

Jose Carbonell SVP Marketing & Communications at U.S. Fund, UNICEF

David Sable

Frank Holland

11:30 ^AM

Data Programmatic Programmatic TV, Advertising's Next Great Frontier

NASDAQ MarketSite

Dan Ackerman talks with industry leaders about how big data, machine learning and automation will change the way TV advertising is planned, bought, sold and measured. Marketers will gain valuable insights from the experts on how they can benefit from programmatic technology today, how programmatic will enhance the consumer viewing experience and what TV buyers should expect from the convergence of digital video and TV.

Dan Ackerman SVP, Programmatic TV, Adap.tv, AOL Platforms

Doug Ray Global President, Carat

Joseph Abruzzo EVP, Chief Exploration Officer, Havas Media

Kris Magel Chief Investment Officer, Initiative U.S.

Dan Ackerman

Doug Ray

11:30 ^AM

Mobile Masters of Monetization: Mobile

Times Center Hall

Leading practitioners on the front lines discuss ROI in the burgeoning mobile ecosystem.

Romy Newman Head of Digital Advertising & Integration, WSJ

Djamel Agaoua CEO, MOBPARTNER

Bill Blummer SVP, Monetization, Keek

Monica Ho SVP, Marketing, xAd

Colin Jeavons Founder, CEO & President, NTENT

Alex Linde SVP, Monetization, The Weather Channel

Romy Newman

Djamel Agaoua

11:30 ^AM

Innovation Debunking the Millennial Myth

The Microsoft Stage

The client calls and she wants a POV. She understands that connecting with the segment is important, but needs your help cracking the code on the elusive species that she has heard so much about. Millennials, in general, have been negatively stereotyped as an entitled, self-centered, apathetic bunch with short attention spans and a questionable work ethic. The gross generalizations should raise eyebrows because they currently represent 60% of our workforce. Furthermore, they can make or break brands with a few quick key strokes.In this session, representatives from Pinta will debunk the myth highlighting some useful data on Hispanic Millennials and how they’re different.

Joe Gutierrez Managing Director, Head of Strategic Planning, Pinta

Mike Valdés-Fauli President & CEO, Pinta

Joe Gutierrez

Mike Valdés-Fauli

12:00 ^PM

The ADVERTISING Club of New York's 11th Annual Stars of Madison Avenue Awards Luncheon

The Edison Ballroom NYC

Join us for the kick-off luncheon for Advertising Week NY as the industry honors a select group of brands chosen by The AD Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture, and social responsibility through BRAVE and CREATIVE work.

Presented by The Advertising Club
In Partnership with YP
Additional Support AdTheorent, USA Today, ZEFR

Erica Hoholick President, TBWAMedia Arts Lab

Dana Anderson Senior Vice President and Chief Marketing Officer, Mondelez International

Jennifer Bremner Brand Building Director, Skin Cleansing, & Marketing, Unilever

Colleen DeCourcy Global Executive Creative Director, Wieden + Kennedy

Trudy Hardy VP, Marketing, BMW of North America

Peter McDonough President, Chief Marketing & Innovation Officer, Diageo North America

Brian Perkins VP, Marketing, Budweiser USA

Tom Peyton AVP, Marketing, American Honda Motor Co., Inc.

Erica Hoholick

Dana Anderson

12:00 ^PM

Mobile Cross-Screen Intelligence and the Luxury Brand

Lucille's at B.B. King Blues Club

When done with the right amount of savvy, leveraging insights across devices leads to more accurate, effective and efficient audience targeting and a truer picture of your consumer. And the imperative of audience intelligence is even greater when marketing to the high-end consumer. Join cross-screen media tech leader Are Traasdahl, Tapad Founder and CEO, and Scott Martino, Marketing Analytics Lead, Mercedes-Benz, USA, as they look at the power of consumer insights and analytics for marketing a luxury brand.

Scott Martino Marketing Analytics Lead, Mercedes-Benz

Are Traasdahl Founder & CEO, Tapad

Scott Martino

Are Traasdahl

12:00 ^PM

NY Times CEO Forum

The Adara Stage at Hard Rock

The inimitable Stuart Elliott leads a no-holds-barred discussion on the challenges and opportunities of today's rapidly evolving, technology-driven global landscape.

Stuart Elliott Advertising Columnist, The New York Times

Julie Bauer President, Consumer Electronics Company, Panasonic

Gordon Bowen Founder, Chairman, and Chief Creative Officer, mcgarrybowen

Layton Han CEO, Adara

Bill Koenigsberg President, CEO, & Founder, Horizon Media

Eric Murphy CEO, Pop2Life

Stuart Elliott

Julie Bauer

12:00 ^PM

Data Programmatic Making Data Actionable in the Age of Programmatic

NASDAQ MarketSite

For the first time ever, marketers can finally connect the dots between large scale, respondent-level media consumption and massive offline sales databases.

On a parallel path, the emergence of Programmatic, DMPs and increasingly sophisticated Multi-Touch-Attribution models, has created the perfect storm for a new era of real-time data management, activation and optimization. Whilst more importantly, revolutionizing the way in which brands - and their agencies - think about media performance, measurement and accountability.

Vijay Rao SVP, Client Strategy, Adap.tv, AOL Platforms

Baba Shetty Chief Strategy and Media Officer, DigitasLBi

Vijay Rao

Baba Shetty

12:00 ^PM

Celebrity Jamie Oliver: Engaging a Digital Native Generation

Liberty Theater

Jamie Oliver is joined on stage by some of the world's biggest YouTubers to discuss their experiences creating content for a YouTube audience. The panel will focus on the creators' journey of the panelists, and how each YouTuber has worked for and with brands in the past while retaining authenticity for the digital generation.

Jamie Oliver Celebrity Chef

Michael Stevens , Vsauce

Mark Boyd Founder, Gravity Road

Jamie Oliver

Michael Stevens

12:00 ^PM

Agency Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content

B.B. King Blues Club

It's time to ditch the tagline for the storyline. If the rise of content marketing has taught us nothing else, it's that marketing communications have to be redesigned with audiences at the front of mind. That means giving people what they want, not what you think they should hear. It's a reality that's turning brands into publishers, documentarians, and entertainers.

Tom Buontempo President, Attention/kbs+ Content Labs

Matt Creamer Executive Editor, Associate Creative Director, kbs+

James Del Executive Director of Studio, Gawker

Rick Hamann Senior Vice President of Onion Labs, The Onion

Tom Buontempo

Matt Creamer

12:00 ^PM

Innovation Native The Social Experiment - Creating A New Media Model

Times Center Stage

Over the past decade, the rise of social and mobile has disrupted the media landscape with the emergence of new technologies and distribution channels. The massive shift to social has created unprecedented opportunities for publishers and advertisers alike. But how did we get there and what can we expect going forward?

Ze Frank President, BuzzFeed Motion Pictures

Rick Spiekermann Director of Content, Community Management, and Partnerships, Nestlé Purina North America

Ze Frank

Rick Spiekermann

12:15 ^PM

Mobile Why Winning in Mobile is About Behavior, Not Technology

Times Center Hall

In partnership with Google, leading advertisers have discovered that treating mobile as a behavior first, and a technology second, is the way to win. Join top marketers alongside Google's Human Insights lead and Mobile Product Managers to learn how this way of thinking could change the way you do your marketing.

Matt Lawson Director of Marketing, Google Performance Ads, Google

Laura Adams Human Insights Lead, Ads Marketing, Google

Casey Carey Head of Marketing, Adometry, Google

Rachel Pasqua Mobile Practice Lead, MEC Global

Serena Potter Group Marketing VP, Macy's

Douglas Rushkoff Media theorist and author of

Matt Lawson

Laura Adams

12:30 ^PM

Data Programmatic Addressability at Scale and the Digital Audience Platforms: Your Opportunity for Competitive Advantage

NASDAQ MarketSite

Proliferation of digital audience platforms has caused disruption, both in customer behavior and in the way organizations use data, analytics, and technology to deliver meaningful experiences. Building customer-centric business strategies requires platform marketing skills that seize the opportunity of addressability at scale and are carried out using a Connected CRM (cCRM)™ approach. Using insights to engage customers across media and channels builds lasting, profitable relationships and sustainable competitive advantage.

David Williams Chairman and Chief Executive Officer, Merkle Inc

Joanna O'Connell Director of Research, AdExchanger

David Williams

Joanna O'Connell

12:30 ^PM

Social/Influence Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing

The Microsoft Stage

Billions of pieces of content are being shared daily and consumer attention shifts every hour (if that). How can your brand possibly hope to stand out in all that noise? Today's marketing challenge lies in the ability to inspire participation from your audience and be relevant on a daily basis. Real-time marketing (RTM) isn't just a flash in the pan and we have the data to prove it. Hear from experts at Spredfast and A&E around the importance of 'marketing at the speed of life' and using a data-driven approach to RTM.

Chris Kerns Director of Analytics and Research, Spredfast

Morgan Greco Senior Director, Social Media and Fan Engagement,, A&E

Chris Kerns

Morgan Greco

1:00 ^PM

Mobile The Brand Experience in Cross-Device

Times Center Stage

Agencies, data providers and ad tech vendors all have ideas on how they can help brands understand cross-device advertising, yet at a fundamental level, these third party companies have difficulty understanding the brand themselves.

Whether determining the best way to maintain trust with the consumer, integrating advertising with other company initiatives, or looking at measurement and attribution, internal brand advertisers often have a different lens of the world than their partners, and this can lead to a disconnect that impacts the bottom line.

In this panel, some of the largest brands in the world will speak about both the promise and problems of connecting with consumers across devices and screens. Hear details on who they are partnering with to solve these issues, how those decisions are made and how they measure and assess key performance metrics.

Colson Hillier Vice President, Precision Market Insights, Verizon

Jodi Allen Vice President & General Manager Brand North America, P&G

Jeff Curry Consultant - Luxury and Auto. Vice President - Jaguar Brand (ex-), Jaguar Land Rover North America

Victor Lee Vice President Global Digital Marketing, Hasbro

David Payne Chief Digital Officer, Gannett

Colson Hillier

Jodi Allen

1:00 ^PM

Agency TV With a Bite: How Dunkin', Chili's and Hill Holliday Cooked Up Media Innovation with Some Teeth

B.B. King Blues Club

These days, one screen isn’t enough. How do you engage hungry consumers from TV to the second (and third) screen, drive brand loyalty and entertain at the same time? Join Hill Holliday, Ty Pennington, Dunkin’ Donuts and Chili’s for a discussion about chefs, sharks and stars -- smart, creative media integrations that deliver across multiple screens to drive business.

Jeanine Poggi Media Reporter, AdAge

Nick Dunham Director of Media, Dunkin' Brands

Krista Gibson CMO, Chili's Grill & Bar

Ty Pennington "On the Menu", TNT, Host

Cindy Stockwell Chief Media Officer, Hill Holliday

Jeanine Poggi

Nick Dunham

1:00 ^PM

From a Story Told to a Story Lived: The Craft of Storytelling in a Participatory Culture

The Adara Stage at Hard Rock

In this session, we will explore why brands must make the critical shift from "Story-yelling" to robust worlds of shared experiences. Guests will learn about Storyscaping and how it amplifies the power of story with immersive brand experiences. Guests can expect valuable how-to’s, hear real world examples, and see how this thinking is changing the way brands and humans connect.

Darren "Daz" McColl Chief Brand Strategy Officer, SapientNitro

Mike Monello Co-Founder & CCO, Campfire

Darren "Daz" McColl

Mike Monello

1:00 ^PM

Orchestrating a Smarter Content Machine

Lucille's at B.B. King Blues Club

One of the most common questions we hear from brand publishers is, "How do I build a content organization that drives business results?" Join Contently Co-founder Shane Snow as he digs into Contently's top-secret formula for systematizing the creation of quality content - the kind that builds relationships with consumers and drives business results for brands.

Shane Snow Co-Founder, Contently

Shane Snow

1:00 ^PM

The Science & Design of Successful Advertising

Liberty Theater

As consumer behavior and digital platforms continue to evolve, advertisers are rethinking what constitutes a successful digital ad campaign. This discussion will bring together a research scientist, creative strategist and ad agency expert to address how science and design are coming together to increase consumer engagement and ad effectiveness. They will share recent research, showcase creative examples, and discuss how advertisers can entertain users while improving ROI.

Eric Bax Principal Research Scientist, Yahoo

Graham Harris Senior Director, Advanced Creative, Yahoo

Scott Symonds Managing Director, AKQA Media and Data Science

Eric Bax

Graham Harris

1:15 ^PM

Mobile The New Reality: How an Increasingly Mobile Consumer is Impacting Today’s Ecommerce Marketer

Times Center Hall

We’ll speak with CMOs representing some of the largest and most innovative online and multichannel retailers, as well as leading publishers, to understand how the growing presence of mobile devices throughout the purchase process is impacting investments aimed at driving online and offline commerce.

Chris Taylor VP Digital Marketing , 1800flowers.com

Jason Morse VP, Mobile Products, Criteo

Anthony Ha Writer , TechCrunch

Will Margiloff CEO, IgnitionOne

Steve Jacobs Chief Information Officer, Gilt Groupe

Arel Lidow Sr. Director, Product Management , AppNexus

Chris Taylor

Jason Morse

1:30 ^PM

Programmatic Inside the Programmatic Ring

NASDAQ MarketSite

Programmatic is widely hailed as key to delivering on the promise of digital disruption and automation in the data-rich ecosystem. Industry leaders debate programmatic's present and future and go deep on the industry’s biggest hot button of 2014.

Elizabeth Harz President, Adara

Dennis Buchheim VP, Product Management, Yahoo

Nick Garramone SVP, Research & eBusiness Operations, NCC Media

Khurrum Malik Head of Partner Development, Facebook

Cheryl Ng VP, Publisher Development, Gamut. Smart Media from Cox

Elizabeth Harz

Dennis Buchheim

2:00 ^PM

What is Newsworthy?

Times Center Stage

Civilized society depends on news to function, and yet news organizations are still largely dependent on a 100 year old revenue model. Michael Roth talks to the Media Lions most responsible for driving change in the content industry on how news is produced, consumed and supported.

Michael Roth Chairman & CEO, IPG

Rebecca Blumenstein Deputy Editor in Chief, The Wall Street Journal

Pete Cashmore CEO & Founder, Mashable

Greg Coleman President, Buzzfeed

Michael Roth

Rebecca Blumenstein

2:00 ^PM

Data Mobile Where the Cookie Crumbles: Solving the Cross-Device Problem

Times Center Hall

Consumers today are spending more time across more devices than ever before. According to a recent study, 1 in 4 people use 3 devices every day and 2 out of 5 people switch devices mid-activity. This poses a serious problem to marketers who are trying to reach people at every point in the purchase funnel, because cookies – the entrenched tracking tool since the inception of the Internet – simply don’t work on mobile. This panel will focus on how marketers, agencies and ad technology companies are working to solve this problem today. More importantly, the discussion will surface implications that the entire industry needs to address for the future.

Erik Johnson Managing Director, Atlas, Facebook

Adam Gitlin Head of Data, Annalect

Scott Russell Head of Precision Targeting, Microsoft

Wister Walcott EVP of Products & Co Founder, Marin

David Wong VP Product, Nielsen

Erik Johnson

Adam Gitlin

2:00 ^PM

Celebrity Celebrity Storytelling in A Social World

Liberty Theater

In this session, Steve Ellis, the Co-founder and CEO of WhoSay, will lead a discussion with top entertainment stars (with a combined 1 million social media followers) and a leading industry expert on the new era of celebrity storytelling in today’s world of social media.

Steve Ellis Co-Founder & CEO, WhoSay

Wayne Brady "Let's Make a Deal", Host

Orlando Jones , Actor/ Writer/ Producer

Anson Mount AMC's "Hell on Wheels", Actor & Star

Peggy Walter VP, Celebrity Services, Leo Burnett

Steve Ellis

Wayne Brady

2:00 ^PM

CNBC Market Leaders

The Adara Stage at Hard Rock

Developing and executing big ideas on a grand scale remains the Holy Grail of effective brand campaigns. This eclectic group of market leaders goes deep on global connectivity; how technology is fueling change and why great creative still matters.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Lars Albright Co-Founder & CEO, SessionM

Steven Feuling CEO, Vizeum USA

Michael Lazerow CSO, Salesforce ExactTarget Marketing Cloud

Lawrence Randall President/GM, Production & Live Experiences, AMSG Entertainment

Jon Steinberg CEO, MailOnline North America

Julia Boorstin

Lars Albright

2:00 ^PM

Agency How to Build an Influential Brand

B.B. King Blues Club

Companies have to find a better way to be influential in the World and they can do this by finding an authentic brand voice that resonates clearly and allows people to serve as their ambassadors. But, in order to be this way, we have to redefine what "Marketing" and a "Brand" truly means.

Jim Cooper Editorial Director, Adweek

Nancy Hill President & CEO, 4A's

Rob Horton Vice President of Marketing, Glidden

Jeremy Levine SVP, Digital Sales, Live Nation

Mark O'Brien President, DDB North America

Jim Cooper

Nancy Hill

2:00 ^PM

Innovation Location Matters – Creating Immersive Experiences for Fans and Customers

Lucille's at B.B. King Blues Club

Location based marketing is not new but the range of applications and the number of brands investing in these programs has recently accelerated, driven largely by technologies such as iBeacon, people analytics and the rise of “the internet of things”. Agencies, brands and tech startups have all been quick to see the opportunity and have now started to roll out significant programs which are breaking new ground in delivering location aware services and content.

Craig Hanna EVP, Econsultancy

Derek Fridman Group Creative Director, Huge

Katherine Hays CEO, Vivoom

Elisa Padilla Senior Vice President, Global Marketing, Brooklyn Nets Barclays Center

Craig Hanna

Derek Fridman

2:30 ^PM

Data Programmatic When Native Meets Programmatic

NASDAQ MarketSite

Native advertising is rooted in the long history of content marketing, but its union with programmatic has been anything but simple. Join us as we take a look at how we brought these two together, what we’ve learned so far, and where we’re going.

Belinda Smith Senior Manager, MMCoE, IAB

Justin Choi CEO and Founder, Nativo

Edward Kim CEO, SimpleReach

Ben Lampert Platform Operations Director, VivaKi

Ari Lewine Co-founder and Chief Strategy Officer, TripleLift

Belinda Smith

Justin Choi

2:30 ^PM

Data Mission Impossible IV: Truth and Privacy

The Microsoft Stage

Privacy and how data is used pose some of the biggest challenges facing advertising agencies, advertisers and media today. Join the conversation in this two-part session.

Sergio Alcocer President, CCO, LatinWorks

Julie Brill Commissioner, Federal Trade Commission

Will McGinness Executive Creative Director, Venables Bell & Partners

Steve Simpson Chief Creative Officer, Ogilvy & Mather North America

Ron Urbach Chairman, Davis & Gilbert LLP

Sergio Alcocer

Julie Brill

2:45 ^PM

Data Innovation Mobile The New Mobile Metric

Times Center Hall

Mobile pioneers discuss how advances in technology are creating new opportunities for revenue and engagement.

Lauren Johnson Staff Writer, Adweek

John Ferraro VP, Ad Sales West, Whitepages

Mark Ghermezian Co-Founder & CEO, Appboy

Harry Kargman CEO, Kargo

Jason Morse VP, Mobile Products, Criteo

Rujul Patel GM/SVP, Global Publisher Business, Amobee

Jeremy Steinberg SVP, Digital Ad Sales, The Weather Channel

Lauren Johnson

John Ferraro

3:00 ^PM

Celebrity The New Science Of Celebrity Marketing

Liberty Theater

The avalanche of big data has transformed the celebrity marketing landscape - with smart brands adopting new metrics and analytics to engage talent and track the success of celebrity campaigns.

Join Celebrity Intelligence as we explore the science behind celebrity marketing with Thomas A Burkhardt, Coty Prestige, Rob Gregory, WhoSay, and Jeff Chown, The Marketing Arm. Moderated by Editorial Director, Nina Tsang.

Nina Tsang Editorial Director, Celebrity Intelligence

Thomas Burkhardt VP, Global Marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige

Jeff Chown President, Celebrity Acquistion, The Marketing Arm

Rob Gregory Chief Revenue Officer, WhoSay

Nina Tsang

Thomas Burkhardt

3:00 ^PM

Clash of the Titans: When Big Data Met Big Creativity

The Adara Stage at Hard Rock

What happens when Big Data and creative instinct collide? Are the insights from Big Data helping creatives develop more effective work? Or is data stifling the creative process, smothering surprising and brave ideas?

Claire Beale Editor-in-chief, Campaign

Sir John Hegarty Founder, Bartle Bogle Hegarty

Tham Khai Meng Worldwide Chief Creative Officer, Ogilvy & Mather

Chuck Porter Chairman & Co-founder, CP+B

Claire Beale

Sir John Hegarty

3:00 ^PM

Agency Bigger Than Advertising: Building Businesses in the Connected Age

Times Center Stage

Our industry is at a crossroads. Agencies will either continue with what they’re doing, and become storytelling boutiques; or they’ll embrace the networked intelligence of software, and create and connect products, services and communications.

Join Barry Wacksman and Nick Law as they talk about how R/GA is transforming their clients' businesses by connecting the storytelling of Madison Avenue with the systematic design of Silicon Valley.

Nick Law Global Chief Creative Officer, R/GA

Barry Wacksman EVP, Chief Growth Officer, R/GA

Nick Law

Barry Wacksman

3:00 ^PM

Agency Storytelling: The Digital Experience

B.B. King Blues Club

Storytelling hasn't been an advertising or digital agency preserve for a long time. There is no debate on who owns the story, only on who has adapted their business model in the most effective way to deliver truly integrated real-time, digital experiences for consumers.

Marla Kaplowitz CEO, NA, MEC

Linda Boff Executive Director, Global Brand Marketing, GE

David Beebe Global VP, Creative + Content Marketing, Marriott International

Josh Stinchcomb VP Corporate Partnerships, Conde Nast

Gian LaVecchia Managing Partner, Digital Content Marketing North America, MEC

Marla Kaplowitz

Linda Boff

3:00 ^PM

Agency America Reimagined

Lucille's at B.B. King Blues Club

This workshop will present findings from NBCUniversal’s “America Reimagined,” the comprehensive study of U.S. Hispanics and media. Hear from industry experts as they explore the universal truths of today’s Hispanic consumers and their influence in an increasingly multicultural world.

Learn how Hispanics consume media across all platforms, in Spanish and English; their reactions to advertising and marketing messages; and the overall impact of Hispanic culture and population growth on a new America.

Jacqueline Hernandez Chief Marketing Officer - Hispanic Enterprises & Content, NBCUniversal

Mike Rosen EVP, Advertising Sales – Hispanic Group, NBCUniversal

Carl Quintanilla Anchor, CNBC

Liz Dinnsen Executive Director of Media , AT&T

Daniel Villarroel AVP Integrated Marketing , Maybelline New York-Garnier-essie

Katie Larkin EVP, Ad Sales Research and Strategy , NBCUniversal

Jacqueline Hernandez

Mike Rosen

3:30 ^PM

Data Programmatic The Shift to Programmatic Advertising: Making it Work for Your Bottom Line

NASDAQ MarketSite

Publishers shifting from a traditional media inventory model to a hybrid of traditional and programmatic advertising are gaining operational efficiencies and improving profit margins. But to get these benefits, publishers need to transform their entire operating model. PwC, an ad network, publisher and agency will talk trends in improving the topline and margin in their business and the implications of programmatic to publisher value for both top- and bottom-line.

Joe Apprendi CEO, Collective

Tony Patel VP Monetization & Analytics, Pelmorex Media

John Swadener Principal, Customer Impact Consulting, PwC

Aaron Radin Senior Vice President, Partnerships & Portfolio Products, NBCUniversal

Rory Capern Strategic Partnership Lead, Google

Joe Apprendi

Tony Patel

3:45 ^PM

Mobile Bridging Mobile Commerce and Retail: Shopper First, Phone Second

Times Center Hall

Mobile usage across numerous retail touchpoints continues to gain popularity, and though most shoppers find the idea of using their phone while shopping appealing, many have yet to adopt it or lack interest beyond price checking. While technology should never lead mobile campaigns, it does help personalize it. This panel will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working.

Naushad Huda CEO, XTOPOLY

Sanjiv Goyal CEO, Droisys Inc.

Gustav Hoffman Senior Director of Global Commercial Technology Solutions, Kellogg Company

Morgan McAlenney SVP of Digitail® , The Integer Group

Jill Anderson Field Account Director, The Integer Group

Naushad Huda

Sanjiv Goyal

4:00 ^PM

Innovation Brands and the Art of Content Creation

Times Center Stage

Today’s consumers are more savvy about brands and advertising than any of the generations that came before them. As a result, the good ol’ marketing toolbox has become less and less effective. It’s time to build a new toolbox - one centered around content that adds value to people’s lives. And, one that allows you to meaningfully connect with your audience. This session gives you a head start by sharing the real-life real-time lessons of senior marketers from respected household brands, as they journey along the road to brand publishing.

Margo Georgiadis President, Americas, Google

Lucas Herscovici VP Consumer Connections, Anheuser-Busch InBev North America

Amy Pascal Director of Digital Marketing Strategy, Johnson & Johnson

Jill Toscano Vice President, US Media, American Express

Margo Georgiadis

Lucas Herscovici

4:00 ^PM

Agency 4A's Competitive Edge Sessions

B.B. King Blues Club

The 4A’s Competitive Edge series, features CEO-driven thought leadership and best practice presentations filled with content that will enlighten, inspire and positively impact attendees. The sessions programmed represent relevant and effective business models and practices that are driving brand growth, creating new revenue streams and enhancing strategic partnerships that significantly elevate industry reputation as we work to further leverage the competitive edge that will sustain the advertising, media and communications industry in the future.

Malika Toure Reporter, Ad Age

Shareen Pathak Brands Editor, Digiday

Kat Gordon Founder, The 3% Conference

Christine Fruechte CEO, Colle + McVoy

Jacki Kelley COO, Bloomberg Media Group

David Oksman US Marketing Director, Reebok

Imari Oliver VP, Director of Creative Strategy, sparks & honey

Janet Van Huysse VP, HR Diversity,, Twitter

Terry Young CEO & Founder, sparks and honey

Malika Toure

Shareen Pathak

4:00 ^PM

Celebrity An Honest Conversation with Jessica Alba and Christopher Gavigan

Liberty Theater

Join The Honest Company founders Jessica Alba and Christopher Gavigan at an intimate discussion on the rise of the eco-friendly baby brand and its mission to educate, inspire and create a healthy and sustainable future for the next generation.

Jessica Alba is an actress and New York Times Best-Selling author of The Honest Life and Christopher Gavigan is Chief Product Officer of The Honest Company and author of Healthy Child Healthy World. Moderated by Celebrity Intelligence's Editorial Director, Nina Tsang.

Jessica Alba Founder, The Honest Company

Christopher Gavigan Founder, The Honest Company

Jessica Alba

Christopher Gavigan

4:00 ^PM

Agency Ad Receptivity and Emotional Tonality - A Question of DNA?

Lucille's at B.B. King Blues Club

Explore the impact of emotional congruence and dissonance between programs and advertising. A broad discussion about the emotional context in which ads are experienced, with an emphasis on perceived emotional tonality of programs and ads rather than the emotional state of viewers themselves. This provocative study is based on Magid's EmotionalDNA™, a new viewer-derived portrait that defines the emotional tonality of primetime television.

Mike Bloxham VP, National TV & Video, Frank N. Magid Assoc.

Don Robert SVP Research & Analytics, A+E Networks

Marcela Tabares SVP Revenue Research, A+E Networks

Mike Bloxham

Don Robert

4:00 ^PM

The Future Creative Landscape: Insights, Innovations and Opportunities

The Adara Stage at Hard Rock

Join creative giants and lead strategists in dissecting the most progressive and disruptive campaigns of 2014, seeking out opportunities and innovations that will upgrade your world. This is the future of commercial creativity.

Vivian Rosenthal Founder and CEO, Snaps!

Tim Lindsay CEO, D&AD

Chris Colborn Global Chief Experience Officer, R/GA

Greg Hahn CCO, BBDO NY

Tom Morton Head of Strategy, Goodby Silverstein & Partners

Vivian Rosenthal

Tim Lindsay

4:30 ^PM

Programmatic One For All – United Brands Stand Divided They Fall

NASDAQ MarketSite

James Aitken, Founder and CEO of The Exchange Lab will explain how a brands strategy needs to span across the digital ecosystem or they risk failure. Showcasing how smart brands don’t plan their media in silos but utilize creative and technology to amplify their message.

James Aitken Co-Founder & CEO, The Exchange Lab

James Aitken

4:30 ^PM

Mobile Cross Screen Summit

Times Center Hall

Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.

Alvin Bowles GM Video, Grab Media/Blinkx Video

Sarah Baehr EVP, Managing Director, Carat USA

Randall Beard Global Head, Advertiser Solutions, Nielsen

Adam Berke CMO & President, AdRoll

Rahul Chopra SVP Video, News Corp, CRO, Storyful

Esther Franklin EVP, Head of SMG Americas Experience Strategy, Starcom MediaVest Group

Manuel Garcia-Garcia, Ph.D Neuroscience Director NA, Nielsen Neuro

Joan Gillman EVP and Chief Operating Officer, Time Warner Cable Media

Greg Grimmer COO, Fetch

Damon Wayans Entertainer & Comic

Gary Yentin CEO & Founder, App-Promo

Alvin Bowles

Sarah Baehr

4:30 ^PM

Innovation On Purpose: The New Face of Cause Marketing

The Microsoft Stage

For years, marketers have used their support of causes to sell us stuff. And for the most part, it worked. But current cultural trends suggest that the future for brands and agencies does not lie in cause. Instead, it will be vested in purpose. The reason is simple: people are increasingly responding more to purpose than cause. So how can brands adapt themselves for the largest purposeful generation in the history of mankind? And how can their agencies make the transition themselves?

Max Lenderman CEO, School

Max Lenderman

5:00 ^PM

Celebrity The Curtain Rises

Times Center Stage

Film, music, sports and the business of entertainment take center stage for this extraordinary gathering of industry icons.

As the lines between artists, athletes, brands and content continue to intersect, how do each of the stakeholders maximize the impact and reach of the content they are delivering to the consumer? These leaders will provide their insight on behalf of their respective areas of expertise: artists and brands, content creators and sports and multi-platform delivery systems and share how they see the future reshaping itself as these universes become intertwined.

Robert Safian Editor, Managing Director, Fast Company

Irving Azoff Chairman, CEO, AMSG Entertainment

James Dolan President & CEO, Cablevision Systems Corporation, Executive Chairman, The Madison Square Garden Company

Harvey Weinstein Co-Chairman, The Weinstein Company

Irving Azoff

5:00 ^PM

Data Mobile Branded Content 2.0

Liberty Theater

From "always on" platforms to new forms of content, leading players share their secrets about engaging young audience online.

Moksha Fitzgibbons CRO, Complex

Stevie Benjamin Sr. Director of Digital & Media, MillerCoors

Paul Berry CEO & Founder, RebelMouse

Ahmad Islam Co-Founder, Common Ground

Jamal Henderson Sr. Brand Manager, Mountain Dew

Moksha Fitzgibbons

Stevie Benjamin

5:00 ^PM

The Drum's Shockumentary Film Premiere

The Adara Stage at Hard Rock

Can shock tactics be used to create meaningful engagement? Should creatives challenge their clients to be braver? Can you ever go too far?

These are some of the questions the Shockumentary sets out to answer with the expert insight of creatives John Jessup (formerly Leo Burnett) and Marc Lewis (School of Communication Arts) as well as no-nonsense brands BrewDog, Peta and Death Cigarettes.

Dave Birss Editor-at-Large, The Drum

Gordon Young Editor & Co-Founder, The Drum

Louisa St Pierre Head of Integrated Media, Bernstein & Andriulli

Richard Kosinski President, Unruly

Matt Ian Executive Creative Director, TBWAChiatDay New York

Dave Birss

Gordon Young

5:30 ^PM

Data Programmatic Direct Sales in a Programmatic Era

NASDAQ MarketSite

A panel of leading CRO’s and Programmatic leads at Premium Publishers discuss how their organizations are evolving with Programmatic Media Buying and Selling. The discussion will focus on pricing dynamics, first party data, packaging, and internal resourcing.

Presented by Sonobi.

Todd Haskell CRO, Hearst Magazine Digital at Hearst Corporation

Ann Lundberg SVP, Digital Sales, Food & Cooking, Scripps Networks

Chris Karl Head of Strategy, Sonobi

Lisa Valentino CRO, Conde Nast

Todd Haskell

Ann Lundberg

6:00 ^PM

AW Connects: Waze

Times Center Hall

Advertising Week’s official nightly Delegate networking event live from the Advertising Week Experience.

Open to all Delegates & Super Delegates

7:00 ^PM

Opening Gala

Vanderbilt Hall at Grand Central Terminal

The VIP Event of The Week takes place in the New York's most historic train station, Grand Central Station.

By Invitation Only.

8:00 ^PM

Kick-Off Concert

Terminal 5

A night of star-studded performances featuring A-Trak, T.I. w/ special guest The Script

Advertising Week’s biggest opening night concert ever.

GeneratioNext Supporters & Super Delegates Only.

8:00 ^AM

IAB MIXX Conference 2014

Crowne Plaza Hotel

MIXX brings together the industry's most prominent and influential figures to share insights on the most pressing topics in advertising.

Jeff Benjamin COO, JWT North America

Katie Couric Global Anchor, Yahoo News

Dawn Ostroff President, Conde Nast Entertainment

Randall Rothenberg President and Chief Executive Officer, IAB

Jeff Benjamin

Katie Couric

TC Stage

TC Hall

Liberty Theater

NASDAQ

BB King

Microsoft

Hard Rock

Lucille's

Best Buy Theater

Gotham Comedy Club

Highline Ballroom

Stella

Terminal 5

UCB Theatre

Vanderbilt Hall

Webster Hall

Agency

Presented byMediaocean

Celebrity

Data

Presented byAcxiom

Dynamic Women

Health & Fitness

Presented byWebMD

Innovation

Local

Presented byYP

Mobile

Native

Presented byBuzzFeed/ShareThrough

Programmatic

Presented byAdara

Social/Influence

Sports

Presented byNYVC Sports

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