In this session...
Consumers today are spending more time across more devices than ever before. According to a recent study, 1 in 4 people use 3 devices every day and 2 out of 5 people switch devices mid-activity. This poses a serious problem to marketers who are trying to reach people at every point in the purchase funnel, because cookies – the entrenched tracking tool since the inception of the Internet – simply don’t work on mobile. This panel will focus on how marketers, agencies and ad technology companies are working to solve this problem today. More importantly, the discussion will surface implications that the entire industry needs to address for the future.
