David Wong

David oversees product management for the Nielsen Digital Ratings products, which include Nielsen Online Campaign Ratings (OCR), Nielsen Cross-Platform Campaign Ratings (XCR), and Nielsen Digital Program Ratings (DPR). Nielsen Digital Ratings is the industry’s leading digital and cross-platform advertising and content measurement solution – enabling Nielsen’s digital clients who buy advertising to understand whether they got the audience they bought, and the sellers to understand the audiences they have to sell.

Prior to this role, Mr. Wong served as an Engagement Manager at the strategy consultancy, McKinsey & Company, where he led consulting teams to advise Fortune 500 clients on issues concerning strategy, new business development, and investment decisions. During his tenure at McKinsey, Mr. Wong focused within the media and technology industries, serving electronics manufacturers, diversified media companies, and cable/telecom operators.