In this session...
Women today hold the majority of household spending power, yet they often feel that brands don’t understand them. Marketers have an opportunity to speak to women in ways that debunk stereotypes — and re-picture how they’re portrayed in media. Brands can also increase their bottom line in the process. Join Sheryl Sandberg, Jonathan Klein, Joanna Coles and Andrew Robertson for a conversation about how imagery, media and advertising can ignite important cultural shifts.
