Dan Ackerman talks with industry leaders about how big data, machine learning and automation will change the way TV advertising is planned, bought, sold and measured. Marketers will gain valuable insights from the experts on how they can benefit from programmatic technology today, how programmatic will enhance the consumer viewing experience and what TV buyers should expect from the convergence of digital video and TV. View More

Silicon Valley and Madison Avenue are teaming up to develop the technology and expertise to help marketers transform the way they buy TV - advertising's most premium format will never be the same. Dan Ackerman talks with industry leaders about how big data, machine learning and automation will change the way TV advertising is planned, bought, sold and measured. Marketers will gain valuable insights from the experts on how they can benefit from programmatic technology today, how programmatic will enhance the consumer viewing experience and what TV buyers should expect from the convergence of digital video and TV. View Less