In this session...
What happens when Big Data and creative instinct collide? Are the insights from Big Data helping creatives develop more effective work? Or is data stifling the creative process, smothering surprising and brave ideas?
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Chuck Porter, Crispin Porter + Bogusky, John Hegarty, Bartle Bogle Hegarty, and Tham Khai Meng, Ogilvy & Mather consider the growing influence of Big Data in creative departments and whether it’s a positive development. How can creatives make the most of the swathe of deep information now available, and when should they challenge it? What happens when the very best creative instincts contradict all that data? And where should the balance of power lie?
Come and hear three of the world’s most influential advertising figures debate one of the most controversial topics preoccupying the world’s most creative agencies.
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